Lindsay Marder's guest appearances

Lindsay Marder

eCommerce Evolution

The DigitalMarketer Podcast

Jon MacDonald

Chris Mercer

Michelle Barnum Smith

Roland Frasier

Arri Bagah

Ezra Firestone

John Grimshaw

Russ Henneberry

Brett Curry

Ralph Burns

Brian Brushwood

Daymond John

Miki Agrawal

Rich Cardona

Sarah Lee

OwlTail

Gabby Bernstein

Are you a fear-based marketer or an abundant mindset marketer? In this episode, Jenna interviews Gabby Bernstein, author, speaker, and motivational coach and her CMO Lindsey Marder (a former DigitalMarketer team member) about what it takes to market from a place of value for a return of attention and revenue. Listen to find out how Gabby markets from a place of inspiration and service, Gabby’s book launching experiences, and her hiring process. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on  iTunes and leave us a review!  iTunes not your thing? Find us on Spotify,  Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Are you a fear-based marketer or an abundant mindset marketer? In this episode, Jenna interviews Gabby Bernstein, author, speaker, and motivational coach and her CMO Lindsey Marder (a former DigitalMarketer team member) about what it takes to market from a place of value for a return of attention and revenue. Listen to find out how Gabby markets from a place of inspiration and service, Gabby’s book launching experiences, and her hiring process. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on <a href="https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2" rel="nofollow" target="_blank"> iTunes</a> and leave us a review! iTunes not your thing? Find us on <a href="https://open.spotify.com/show/6CtRkP75nFdvyeN0FJ9t2Y" rel="nofollow" target="_blank">Spotify</a>, <a href="https://www.stitcher.com/podcast/digitalmarketer-2/the-digitalmarketer-podcast" rel="nofollow" target="_blank"> Stitcher</a>, <a href="http://tun.in/pi24R" rel="nofollow" target="_blank">TuneIn</a>, or at <a href="https://www.digitalmarketer.com/podcast/digitalmarketer/" rel="nofollow" target="_blank">DigitalMarketer.com</a>.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!<a href="https://dm.captivate.fm/holiday-templates" rel="nofollow" target="_blank">Holiday Promo Pack</a>

EP83: Marketing With An Abundance Mindset feat. Gabby Bernstein & Lindsay Marder

If you’re currently running ads to cold audiences - whether that’s on Facebook, YouTube, Google Display Network or anywhere else - you need to consider where you’re sending that cold traffic.  Do you send it to your home page? Product detail page? Those options can work, but you need to test sending traffic to pre-sale content.   What is pre-sale content?  To explain, I brought in one of the foremost experts on the subject, Lindsay Marder.   Lindsay Marder is a self-proclaimed content marketing nerd.  She served as Managing Editor for Digital marketer for 4 years.  Now she’s working with brands to spread their missions and engage with customers.  She’s also the Co-founder of Digital Strategy Bootcamps with Molly Pittman and John Grimshaw.   Here’s what we cover on the show:  What is pre-sale content?   Why pre-sale engagement content is PERFECT for cold traffic, especially paid cold traffic.   Real-world examples including the legendary 5 make up tips for older women - page used by Ezra Firestone and Boom by Cindy Joseph.   How Third Love used pre-sale content to show women everywhere that they were putting on their bra all wrong.   How do you identify topics using free Google tools and some simple online research? How to let customers write your ad headlines and content headlines for you.  What can you learn from 5-star and 1-star reviews from your competitor’s products (this is so brilliant).   Dos and Don’ts for the page itself Plus more! 

If you’re currently running ads to cold audiences - whether that’s on Facebook, YouTube, Google Display Network or anywhere else - you need to consider where you’re sending that cold traffic.  Do you send it to your home page? Product detail page? Those options can work, but you need to test sending traffic to pre-sale content.   What is pre-sale content?  To explain, I brought in one of the foremost experts on the subject, Lindsay Marder.   Lindsay Marder is a self-proclaimed content marketing nerd.  She served as Managing Editor for Digital marketer for 4 years.  Now she’s working with brands to spread their missions and engage with customers.  She’s also the Co-founder of Digital Strategy Bootcamps with Molly Pittman and John Grimshaw.   Here’s what we cover on the show: <ul> <li>What is pre-sale content?  </li> <li>Why pre-sale engagement content is PERFECT for cold traffic, especially paid cold traffic.  </li> <li>Real-world examples including the legendary 5 make up tips for older women - page used by Ezra Firestone and Boom by Cindy Joseph.  </li> <li>How Third Love used pre-sale content to show women everywhere that they were putting on their bra all wrong.  </li> <li>How do you identify topics using free Google tools and some simple online research?</li> <li>How to let customers write your ad headlines and content headlines for you. </li> <li>What can you learn from 5-star and 1-star reviews from your competitor’s products (this is so brilliant).  </li> <li>Dos and Don’ts for the page itself</li> <li>Plus more!</li> </ul>

Episode 95 - 5 Ways to Create High-Converting Pre-Sale Content with Lindsay Marder