Adrian Gershom's guest appearances

Adrian Gershom

Integrate & Ignite | Marketing Insights to Inspire

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Ryan Green

Karen Briscoe

Hillary Clinton

Rick Wright

Drew McLellan

Bedros Keuilian

Tom Schwab

Scott Baker

Julie Broad

Jeff Coyle

William Davis

Ari Meisel

Sarah Brown

Doug Parker

Lisa Morris

OwlTail

Jeremy Shere, founder &amp; CEO of Tribal knowledge Podcasting, talks with Adrian Gershom, VP of Marketing at cchange, a B2B marketing agency based in Chicago, a chair of B Local, Illinois, a non-profit that represents B corps in Illinois.Highlights:Developing credibility &amp; trust to connect with purpose-driven leadersEarning trust with an audience by joining their communityEmpowering your audience by building tools for them Learn more about cchange Check out B Local IllinoisConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Jeremy Shere, founder &amp; CEO of Tribal knowledge Podcasting, talks with Adrian Gershom, VP of Marketing at cchange, a B2B marketing agency based in Chicago, a chair of B Local, Illinois, a non-profit that represents B corps in Illinois.Highlights:<ul><li>Developing credibility &amp; trust to connect with purpose-driven leaders</li><li>Earning trust with an audience by joining their community</li><li>Empowering your audience by building tools for them</li></ul> Learn more about <a href="http://cchangeinc.com/" rel="nofollow" target="_blank">cchange</a> Check out <a href="https://illinoisbcorps.org/" rel="nofollow" target="_blank">B Local Illinois</a>Connect with guest on <a href="https://www.linkedin.com/in/adriangershom/" rel="nofollow" target="_blank">LinkedIn</a>The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Connecting with purpose-driven leaders w/ Adrian Gershom

“Listening, humility, and vulnerability are essential ingredients for marketing.”   Adrian Gershom is vice president of marketing and digital strategy at c|change, a Chicago-based consultancy that accelerates the sales and marketing of future-focused B2B companies. He works with clients that range in size from startups to Fortune 500 companies to understand and address how to make sales and marketing more measurable and effective. A particular area of focus is the role that culture and values play in separating organizations with highly effective sales and marketing teams from those that are merely average. Adrian is keenly interested in using business as a force for good and works to grow the number of certified B Corps as a B Local Leader in the state of Illinois.     Listen &amp; Learn:    Breaking down the journey to uncovering your brand’s purpose. The mistake many marketers make in focusing on the brand promise and forgetting about a brand’s purpose. The five steps to finding your brand’s purpose. Why the marketing team should be deeply involved with HR and employee onboarding. Why listening, humility, and vulnerability are essential ingredients for marketing. How sharing your story breathes humanity into your brand and connects with customers.    TO LEARN MORE ABOUT, C|CHANGE, CLICK HERE.   TO FIND ADRIAN GERSHOM ON LINKEDIN, CLICK HERE.

“Listening, humility, and vulnerability are essential ingredients for marketing.” Adrian Gershom is vice president of marketing and digital strategy at c|change, a Chicago-based consultancy that accelerates the sales and marketing of future-focused B2B companies. He works with clients that range in size from startups to Fortune 500 companies to understand and address how to make sales and marketing more measurable and effective. A particular area of focus is the role that culture and values play in separating organizations with highly effective sales and marketing teams from those that are merely average. Adrian is keenly interested in using business as a force for good and works to grow the number of certified B Corps as a B Local Leader in the state of Illinois. Listen &amp; Learn: <ul> <li>Breaking down the journey to uncovering your brand’s purpose.</li> <li>The mistake many marketers make in focusing on the brand promise and forgetting about a brand’s purpose.</li> <li>The five steps to finding your brand’s purpose.</li> <li>Why the marketing team should be deeply involved with HR and employee onboarding.</li> <li>Why listening, humility, and vulnerability are essential ingredients for marketing.</li> <li>How sharing your story breathes humanity into your brand and connects with customers.</li> </ul> <a href="https://cchangeinc.com" rel="nofollow" target="_blank">TO LEARN MORE ABOUT, C|CHANGE, CLICK HERE.</a> <a href="https://www.linkedin.com/in/adriangershom/" rel="nofollow" target="_blank">TO FIND ADRIAN GERSHOM ON LINKEDIN, CLICK HERE.</a>

Episode 291: Elevating Your Brand’s Purpose with Adrian Gershom of c|change