Jamie Allebach's guest appearances

Jamie Allebach

Peppered: A Food and Beverage Marketing Podcast

Let's Eat with Mark Samuel 

Chris Kirby

Loren Brill

Eric Johnson

Max Baumann

Sterling Jones

Jim Lamancusa

Jack Howard

Jeff Martin

Kevin Rutherford

Adam Jones

Matt Davis

Jim Simon

Brooke Rewa

Dan Follese

Tara-Ann Dugan

OwlTail

We talk about the story of Jojo's, how it started, low to no sugar chocolate, distribution, raising capital, and helping CPG brands succeed. 

We talk about the story of Jojo's, how it started, low to no sugar chocolate, distribution, raising capital, and helping CPG brands succeed.

Let's Eat, episode 126 with Sterling Jones from Jojo's Chocolate and Jamie Allebach from Allebach Communications

How Appetite Appeal Can Help Grow Your Brand On this episode of the Peppered Podcast, we will be discussing Appetite Appeal. Not only is this one of my favorite topics in food and beverage marketing, but it’s a critical component in growing brands. The LOVE of FOOD is one of the strongest human emotions. Food fantasies—anticipating that special moment. How our imaginations can just run wild. It doesn’t just happen.  Appetite appeal has two fundamental driving forces: Science and Art. The Science: Our metabolic need to eat. We need food and liquids to fuel our bodies. Humans have powerful mood-altering neurotransmitters in our brains that activate these senses, which ultimately drives us to eat. To crave. The Art: Unlike the science behind your appetite, the emotional aspect of eating is often driven by art and creativity. We eat with our eyes, ears, and imagination long before we actually taste anything. This is the artistry of creating appetite appeal. Join me as we discuss:The metabolic need to eatHow our brains create the impulse or desire to eatWhy most hunger and thirst is purely emotionalThe dopamine effectThe artistry tapping into the emotions of appetite appealWe eat with our eyes and imaginationUsing words and imagery to mimic real-life eating experiencesAnd much more

How Appetite Appeal Can Help Grow Your Brand On this episode of the Peppered Podcast, we will be discussing Appetite Appeal. Not only is this one of my favorite topics in food and beverage marketing, but it’s a critical component in growing brands. The LOVE of FOOD is one of the strongest human emotions. Food fantasies—anticipating that special moment. How our imaginations can just run wild. It doesn’t just happen. Appetite appeal has two fundamental driving forces: Science and Art. The Science: Our metabolic need to eat. We need food and liquids to fuel our bodies. Humans have powerful mood-altering neurotransmitters in our brains that activate these senses, which ultimately drives us to eat. To crave. The Art: Unlike the science behind your appetite, the emotional aspect of eating is often driven by art and creativity. We eat with our eyes, ears, and imagination long before we actually taste anything. This is the artistry of creating appetite appeal. Join me as we discuss: The metabolic need to eat How our brains create the impulse or desire to eat Why most hunger and thirst is purely emotional The dopamine effect The artistry tapping into the emotions of appetite appeal We eat with our eyes and imagination Using words and imagery to mimic real-life eating experiences And much more

#20 How Appetite Appeal Can Help Grow Your Brand with Jamie Allebach