#154: Building Optionality Into Your Business | Tom Morkes
Red Beard Radio with Brian Keith
Tom Morkes is the founder and CEO of Insurgent Publishing, author of The Art of Instigating, The Complete Guide to Pay What You Want Pricing and Collaborate, and host of the iconic podcast "In The Trenches," where he interviews today's most fascinating (and sometimes controversial) marketers, entrepreneurs, and authors, including: Dr. Jordan Peterson, Seth Godin, and John Jantsch among many others. Tom is a sought after marketing and growth consultant whose helped his clients reach the New York Times, Wall Street Journal, and USA Today bestseller lists, set the record for the most-funded, non-fiction publishing project in Kickstarter history, and generate millions in sales online using his referral, influencer, and affiliate marketing strategies. Tom's ideas on marketing and entrepreneurship have been featured in a variety of top publications, including: Inc., Forbes, Business Insider, Entrepreneur, and Growthhacker TV. Tom is a West Point grad and Iraq War veteran who spent 5 years as a commissioned officer in the US Army before making the plunge into writing, publishing, and entrepreneurship. When Tom isn’t helping brands and businesses grow their profit, he spends his time with his family, working outside on his mountain homestead, and drinking just the right amount of coffee. You can get inside Tom's brain by reading his blog at tommorkes.com. https://www.facebook.com/tmorkes 3:02 "I want to be the person that others would want to follow, that I would want to follow." -Tom Morkes 4:08 "He had that feeling of, 'I am serving all of my employees.'" -Brian Keith 5:33 "So, I always look at things and say, 'How does this expand or give me more options?'" -Tom Morkes 13:59 "Almost always, when I come back...I know something that I didn't know before about who I am and where I'm going." -Brian Keith 15:24 "Are you still tied to that stuff that you produced over this last decade, is that still you?" -Tom Morkes 18:14 "My monetization strategy was: this is going to be good...somehow." -Brian Keith 20:27 "I'm going to stick with these three out of ten or one out of ten [strategies] and really drive it." -Tom Morkes
#707 WP-Tonic This Week in WordPress & SaaS Tom Morkes founder and CEO of Insurgent Publishing
WP-Tonic | WordPress | Startups | WordPress News | WordPress For Business | Bootstrap SaaS
#707 WP-Tonic This Week in WordPress & SaaS Tom Morkes founder and CEO of Insurgent Publishing & The Podcast "In The Trenches." How To Build Your Online Tribe in 2022! Tom Morkes is the founder and CEO of Insurgent Publishing, author of The Art of Instigating, The Complete Guide to Pay What You Want Pricing and Collaborate, and host of the iconic podcast "In The Trenches," where he interviews today's most fascinating (and sometimes controversial) marketers, entrepreneurs, and authors, including Dr. Jordan Peterson, Seth Godin, and John Jantsch among many others. Tom is a sought-after marketing and growth consultant who helped his clients reach the New York Times, Wall Street Journal, and USA Today bestseller lists set the record for the most-funded, non-fiction publishing project in Kickstarter history, and generate millions in sales online using his referral, influencer, and affiliate marketing strategies. Tom's ideas on marketing and entrepreneurship have been featured in a variety of top publications, including Inc., Forbes, Business Insider, Entrepreneur, and Growthhacker TV. Tom is a West Point grad and Iraq War veteran who spent 5 years as a commissioned officer in the US Army before making the plunge into writing, publishing, and entrepreneurship. When Tom isn’t helping brands and businesses grow their profit, he spends his time with his family, working outside on his mountain homestead, and drinking just the right amount of coffee. You can get inside Tom's brain by reading his blog at tommorkes.com. The Main Questions of the Interview #1 - Tom maybe you can give us a detailed outline on how you into the areas of online marketing and entrepreneurship? #2 - We feel there are a lot of linkages connected to how you successfully launch a bootstrap SaaS and a membership website would you agree and if this is the case what do you see as the key similarities? #3 - What are some of the most common online marketing mistakes that you see people making on a regular basis? #4 - Has anything lately come on your personal marketing radar that has got you excited #5 - We think the Covid-19 bubble connected to everything online has really burst over the last few months have you got any advice for online entrepreneurs connected to the new online reality? #6 - We all make mistakes and they are not enjoyable at the time of making them, however, we normally also learn the most from them, can you share a big business mistake you have made and what the big lesson you learned from this particular mistake?
Tom Morkes - Influencer Marketing and Leveraging Other People's Audiences
Get Published Podcast
In episode 667 of the Get Published Podcast, Host and 18-Time Bestselling Author Paul G. Brodie talks with Tom Morkes about how to use influencer marketing and leveraging other people's audiences Find out more about how we can help you Share Your Story at www.GetPublishedPodcast.com
This week our guest’s clients know him as the guy who helped more than 100 brands and businesses grow their traffic, leads, and sales using his Launch to Profit Methodology. He’s the brains behind some of the most successful and profitable marketing and sales campaigns in the past decade. This includes a record-setting Kickstarter campaign that grossed $453k in 33 days, book launches that have landed authors on the New York Times, Wall Street Journal, and USA Today bestseller lists and more than a dozen product launches that have generated $100,000+ in sales in less than 30 days. He is none other than email marketing genius Tom Morkes. Tom drops by to tell us his secret strategies for creating engaging and profitable email marketing campaigns. He gives us advice on how to avoid common copywriting pitfalls, how to target the right audience for our niche, and how to communicate effectively with those leads that go on to create solid conversions and returns.Don’t miss this amazing episode we have for you this week jam-packed with incredible email marketing advice. Have you used any of these techniques in your marketing? Jump in and join the conversation by commenting below.
#58 Uncover the Hidden Secrets Behind Online Mega Launches with Tom Morkes
Meaningful Work, Meaningful Life Podcast
Have you ever wondered what really goes behind mega online launches and why yours don’t get the same results? In today's episode 58 of Meaningful Work, Meaningful Life podcast, I have the great pleasure to discuss with Tom Morkes, one of the brilliant minds behind some of the most successful and profitable marketing and sales campaigns in the past decade. Tom has helped more than 100 brands and businesses grow their traffic, leads, and sales using his Launch to Profit Methodology. Some of the campaigns he managed include a record-setting Kickstarter campaign that generated almost half a million US dollars in 33 days. He also ran book launches that have landed his authors on the New York Times, Wall Street Journal, and USA Today bestseller lists and much more. Tom is also a past mentor of mine who encouraged me to start this podcast back in 2018. In this value-packed conversation, we discuss: The importance of playing the long game in a world of immediate gratification Some of the common myths that people believe about online marketing Why it's unwise to compare our results to other influencers and the real truth behind influencer marketing How to be savvy with social media to benefit you rather than becoming a distraction How he joined the US Army and finally left the military career to become a marketer What he learnt from running successful campaigns and the critical success factors His journey experimenting and travelling the world before he found success The power of small beginnings and just getting the ball rolling and be useful to someone The two questions you should be thinking about to serve clients with integrity Why he believes that any connected device should come with a warning The 2 significant benefits of launches versus just doing ongoing promotions Why he is passionate to lead the self-directed movement And much more If you are ready to position yourself for success in this fast-moving world, have more meaning, more money and lead a movement to change the world, book a call with me to discuss your objectives at www.francinebeleyi.com/call Listen to this value-packed conversation to understand the secrets of online marketing and how to focus on what will make you successful. The show notes are available www.francinebeleyi.com/podcast. If you love this episode, leave me a review and share it with your friends.
Tom Morkes is the founder and CEO of Insurgent Publishing, host of In The Trenches podcast, and author of The Art of Instigating. He is a sought after marketing and growth consultant whose ‘A’ list clientele includes high profile influencers, New York Times and Wall Street Journal bestsellers, and fast-growth companies looking to scale to eight and nine figures.
Meet the MASTER of the PRODUCT LAUNCH, and Frostiest Man in Cyberspace : Tom Morkes!
Zbooks Successful Authors Podcast
[Get the new Authority Podcasting book at the PRE-sale price: http://bit.ly/AUTHORITY-PODCASTING] Can you make $453k in 33 days? IN THIRTY-THREE DAYS!? Meet the Launch Master Tom Morkes... Who ran the most successful Kickstarter campaign for books ever... (and #6 most funded Kickstarter ever) You can see his Launch techniques here >>> Tom Morkes on Zbooks.co This is a DEEP DIVE... In this interview we LEARN about: Immediately Referable Content Selling with Story The importance of EMAIL MARKETING ...and how to do it! The NUMBER ONE metric to measure Does how you dress matter? PERSONALIZATION AT SCALE (pay attention - this is a BIG deal!) INFOSTACKs! Listen and Learn and EXECUTE! I Have a Favor to Ask: I would love to hear your feedback. If you have any questions, leave them in the comments for this podcast on www.Zbooks.co, I'd be glad to help! If you found this interview helpful, do me a HUGE favor and share it using all the powers at your disposal - whether you are on mobile or desktop now - please hit those share buttons :-) Best yet, --if this helped you, become a SUPPORTER of the podcast for as low as $1/month and help me reach a WIDER audience! Supporters will be getting my EXCLUSIVE insider SECRETS only available to them! Become a supporter at the link below: gumroad.com/l/zbooks NEW! Now you can call and ask a question! I will answer it in the next podcast! Call in your question below:
602 - Generosity, Pay What You Want Pricing, and Lowering the Barrier to Entry with Tom Morkes
Live In The Feast
Today’s guest is Tom Morkes. Tom is an author, consultant, coach, and publisher. He’s written several books, including The Complete Guide to Pay What You Want Pricing. He’s worked with successful entrepreneurs, launched authors who have landed on the New York Times, Wall Street Journal, and USA Today Best Seller lists, and has done more than a dozen product launches that have generated more than $100,000 in sales in their first 30 days.While Tom started his career in the military, he always knew he wanted to follow more artistic pursuits at some point in his life. So after five years of service, he transitioned to being an entrepreneur. Starting a business provided him with the ability to make something out of nothing.While he’s done many different things, he’s currently transitioning away from implementation toward consulting.In today’s episode, Tom talks about “pay what you want” pricing, and shares the best way to start experimenting with your pricing, other places this model works, and how to align it properly with your goals and desired outcomes. We also chat the actual results he’s seen from selling his own products with this pricing model.You can learn more about Tom, his services, books, and courses, at his website TomMorkes.com."I think pay what you want is a fantastic way to grow your list, instead of just having a free lead magnet." ~ Tom MorkesIn this episode Tom talked about: How his military career segued into where he is today. Who his clients are, and how he helps them get to where they want to be. How you can use a “pay what you want” pricing models to increase your sales and traffic, regardless of industry. Main Takeaways It’s ok if it takes some time to start selling your product. It might not take off instantly. You’ll have to work to gain traction. People will pay for things, even if you offer them for free. Eliminate your product’s barriers to entry, if possible. Even asking for $1 is a barrier to entry, and getting rid of it could increase results. Try testing out “pay what you want” pricing on a special day with a low-risk, low-margin product. Important Mentions in this Episode Tom Morkes The Complete Guide to Pay What You Want Pricing Tom Morkes on Twitter The War of Art by Steven Pressfield Smart Passive Income Podcast Patreon
One Lever: Influencer Marketing For Greater Impact with Tom Morkes [Podcast 217]
Growth to Freedom™ - Transform Your Life, Business, and Relationships with Clarity, Confidence, and Direction
What would it be worth to you if you could get a proven model to have greater influence and impact in your marketing? It’s easier than what you’ve been led to believe. In this interview, you’ll hear from Tom Morkes, the Founder and CEO of Insurgent Publishing and host of the iconic podcast “In The Trenches” where he's featured notable guests like Seth Godin, Tom Ziglar, Dr. Jordan Peterson, and yours truly, among others. Tom joins us to talk about why he’s doing what he is doing now, the mistakes entrepreneurs make when launching a business, creating influencer marketing, and the strategies you need to put into place to have a bigger impact.