Heidi Waldusky's guest appearances

Heidi Waldusky

The Grow Wire Podcast

Uncooked

Jason Calacanis

Kirsten Gillibrand

Mike Ditka

Bob Phibbs

Scott Rao

Chris Gladwin

Jim Brower

Gary Bolles

Donald Cornwell

Tony Mangieri

Guy Nicolucci

OwlTail

Today on Uncooked, Heidi Waldusky returns to have a conversation about the merit behind nostalgia marketing and how brands can benefit from the hype. During our conversation we’re looking at what nostalgia marketing really is in today’s world and how it creates brand loyalty by association. We also discuss the importance of understanding your brand’s personality and considering the context of your nostalgia marketing in the bigger cultural picture.   As the former Associate Publisher, Heidi led the Ad Age rebrand in 2017, working to freshly position Ad Age to lead an industry in the throes of constant reinvention. A former executive creative director, her recent agency tenures include Story Worldwide and Havas, where she helped spearhead the addition of clients such as Beefeater, Keurig Green Mountain and Liberty Mutual Insurance. She relies on her team-building background daily to encourage new ideas and shape current ones for the better   You can connect with Heidi in the following ways: https://www.linkedin.com/in/heidiwaldusky/   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.See omnystudio.com/listener for privacy information.

Today on Uncooked, Heidi Waldusky returns to have a conversation about the merit behind nostalgia marketing and how brands can benefit from the hype. During our conversation we’re looking at what nostalgia marketing really is in today’s world and how it creates brand loyalty by association. We also discuss the importance of understanding your brand’s personality and considering the context of your nostalgia marketing in the bigger cultural picture.  As the former Associate Publisher, Heidi led the Ad Age rebrand in 2017, working to freshly position Ad Age to lead an industry in the throes of constant reinvention. A former executive creative director, her recent agency tenures include Story Worldwide and Havas, where she helped spearhead the addition of clients such as Beefeater, Keurig Green Mountain and Liberty Mutual Insurance. She relies on her team-building background daily to encourage new ideas and shape current ones for the better You can connect with Heidi in the following ways: <a href="https://www.linkedin.com/in/heidiwaldusky/" rel="nofollow" target="_blank">https://www.linkedin.com/in/heidiwaldusky/</a> What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to <a href="http://www.brandcrudo.com" rel="nofollow" target="_blank">www.brandcrudo.com</a>.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Who's Doing Nostalgia Marketing Well with Heidi Waldusky

On today’s episode of Uncooked, Heidi Waldusky from Ad Age and Jacqueline riff on a few emerging trends headed our way in 2021. Listen in as we discuss the pressure of appointment-only shopping, the positive impact of pandemic dining, the love some fans have for branded merchandise and finally, whether or not we should be doing workout routines at our desks.  As the Associate Publisher, General Manager of Marketing and Brand for Ad Age, Heidi’s priority is to collaborate across disciplines to achieve continued success for the legacy media brand. She led the Ad Age rebrand in 2017, working to freshly position Ad Age to lead an industry in the throes of constant reinvention. A former executive creative director, her recent agency tenures include Story Worldwide and Havas, where she helped spearhead the addition of clients such as Beefeater, Keurig Green Mountain and Liberty Mutual Insurance. She relies on her team-building background daily to encourage new ideas and shape current ones for the better   You can connect with Heidi in the following ways:  www.AdAge.com  https://www.linkedin.com/in/heidiwaldusky/   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.See omnystudio.com/listener for privacy information.

On today’s episode of Uncooked, Heidi Waldusky from Ad Age and Jacqueline riff on a few emerging trends headed our way in 2021. Listen in as we discuss the pressure of appointment-only shopping, the positive impact of pandemic dining, the love some fans have for branded merchandise and finally, whether or not we should be doing workout routines at our desks. As the Associate Publisher, General Manager of Marketing and Brand for Ad Age, Heidi’s priority is to collaborate across disciplines to achieve continued success for the legacy media brand. She led the Ad Age rebrand in 2017, working to freshly position Ad Age to lead an industry in the throes of constant reinvention. A former executive creative director, her recent agency tenures include Story Worldwide and Havas, where she helped spearhead the addition of clients such as Beefeater, Keurig Green Mountain and Liberty Mutual Insurance. She relies on her team-building background daily to encourage new ideas and shape current ones for the better You can connect with Heidi in the following ways: <a href="http://www.AdAge.com" rel="nofollow" target="_blank">www.AdAge.com</a> <a href="https://www.linkedin.com/in/heidiwaldusky/" rel="nofollow" target="_blank">https://www.linkedin.com/in/heidiwaldusky/</a> What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to <a href="http://www.brandcrudo.com" rel="nofollow" target="_blank">www.brandcrudo.com</a>.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

A Raw Take on 2021 Trends with Heidi Waldusky

Ad Age’s Associate Publisher and General Manager of Marketing and Brand, Heidi Waldusky, joins this episode of “The Grow Wire Podcast” to discuss the current state of advertising, media and publishing. Waldusky begins by diving into her opinions on the industry (4:17) before discussing major media trends like paywalls (12:51) and newsletters (16:30). She also hits on the ideas of engagement as a metric (21:16), click-bait headlines (23:41) and building revenue streams from affiliate links (32:58). Waldusky then discusses Ad Age’s transformation over its 90-year legacy (39:42) with insight into lessons learned along the way (44:42). Finally, she provides her advice for anyone seeking a career in publishing or media (48:49). Tune in for all of that and more! For More, Follow Us Here: Ad AgeWebsite: https://adage.com/ Heidi WalduskyLinkedIn: https://www.linkedin.com/in/heidiwaldusky/ Fritz NelsonLinkedIn: https://www.linkedin.com/in/fritznelson/ Twitter: https://twitter.com/fnelson Grow WireLinkedIn: https://www.linkedin.com/company/grow-wire/ Twitter: https://twitter.com/GrowWire Instagram: https://www.instagram.com/growwire/ Facebook: https://www.facebook.com/GrowWire/

Ad Age’s Associate Publisher and General Manager of Marketing and Brand, Heidi Waldusky, joins this episode of “The Grow Wire Podcast” to discuss the current state of advertising, media and publishing. Waldusky begins by diving into her opinions on the industry (4:17) before discussing major media trends like paywalls (12:51) and newsletters (16:30). She also hits on the ideas of engagement as a metric (21:16), click-bait headlines (23:41) and building revenue streams from affiliate links (32:58). Waldusky then discusses Ad Age’s transformation over its 90-year legacy (39:42) with insight into lessons learned along the way (44:42). Finally, she provides her advice for anyone seeking a career in publishing or media (48:49). Tune in for all of that and more! For More, Follow Us Here: Ad Age Website: <a href="https://adage.com/" rel="nofollow" target="_blank">https://adage.com/</a> Heidi Waldusky LinkedIn: <a href="https://www.linkedin.com/in/heidiwaldusky/" rel="nofollow" target="_blank">https://www.linkedin.com/in/heidiwaldusky/</a> Fritz Nelson LinkedIn: <a href="https://www.linkedin.com/in/fritznelson/" rel="nofollow" target="_blank">https://www.linkedin.com/in/fritznelson/</a> Twitter: <a href="https://twitter.com/fnelson" rel="nofollow" target="_blank">https://twitter.com/fnelson</a> Grow Wire LinkedIn: <a href="https://www.linkedin.com/company/grow-wire/" rel="nofollow" target="_blank">https://www.linkedin.com/company/grow-wire/</a> Twitter: <a href="https://twitter.com/GrowWire" rel="nofollow" target="_blank">https://twitter.com/GrowWire</a> Instagram: <a href="https://www.instagram.com/growwire/" rel="nofollow" target="_blank">https://www.instagram.com/growwire/</a> Facebook: <a href="https://www.facebook.com/GrowWire/" rel="nofollow" target="_blank">https://www.facebook.com/GrowWire/</a>