Tony Pignato's guest appearances

Tony Pignato

The Shooting USA Podcast

Fieldcraft Survival

Lion's Share Marketing Podcast

Way of the Seeker

Pat Flynn

Gene Hammett

Jeff Johnson

Patrick Lencioni

Eric Bandholz

Kyle Spears

Rand Fishkin

Oren Klaff

Sam Parr

Justin Johnson

Charlie Cole

Phil Jacobson

Jenn Herman

Andy Mackensen

Lanny Barnes

OwlTail

Mike Glover

In this episode, Mike Glover sits down with Tony Pignato, the Chief Experience Officer (CXO) of Staccato, a veteran-led firearms company based in Texas. With 20 years of military experience and an MBA from the University of Phoenix, Tony shares his journey and explores how his life experiences and leadership have led to his success in the industry.  Follow Tony on Instagram @tonypignato1 and visit Staccato's website at www.staccato2011.com to learn more about their world-class line-up of reliable and accurate 2011® handguns.  Sponsors and Affiliates: ⁠Vertx⁠: (Code: fieldcraft for 20% off) HOIST Hydration: (Code fieldcraft10 for 10% off) Ketone-IQ: (15% Off with code FIELDCRAFT) Ten Thousand: (15% Off with code FIELDCRAFT) Athletic Greens LMNT: FREE sample pack- Just Pay Shipping Manscaped: (20% Off with code FIELDCRAFT) KC Hilites: (Code: fieldcraft for 10% off) Anthem Snacks: (Code FIELDCRAFT10 for 10% off) Qalo Silicone Rings: (20% off order USCCA Kifaru FOLLOW US: https://fieldcraftsurvival.locals.com/ https://www.youtube.com/channel/UCcj3FycZBXIPNj7QIBKTIDw  http://www.instagram.com/fieldcraftsurvival

In this episode, Mike Glover sits down with Tony Pignato, the Chief Experience Officer (CXO) of Staccato, a veteran-led firearms company based in Texas. With 20 years of military experience and an MBA from the University of Phoenix, Tony shares his journey and explores how his life experiences and leadership have led to his success in the industry. Follow Tony on Instagram @tonypignato1 and visit Staccato's website at <a href="http://www.staccato2011.com" rel="nofollow" target="_blank">www.staccato2011.com</a> to learn more about their world-class line-up of reliable and accurate 2011® handguns. Sponsors and Affiliates: <a href="https://vertx.com/" rel="nofollow" target="_blank">⁠Vertx⁠</a>: (Code: fieldcraft for 20% off) <a href="https://drinkhoist.com/" rel="nofollow" target="_blank">HOIST Hydration</a>: (Code fieldcraft10 for 10% off) <a href="https://hvmn.com/" rel="nofollow" target="_blank">Ketone-IQ</a>: (15% Off with code FIELDCRAFT) <a href="https://www.tenthousand.cc/" rel="nofollow" target="_blank">Ten Thousand</a>: (15% Off with code FIELDCRAFT) <a href="https://athleticgreens.com/partner/d35ctoffer-nutrition/en?utm_source=podcast&amp;utm_medium=influencer&amp;utm_campaign=fieldcraftsurvival_d35ct__a1690__o27&amp;utm_term=cac__a1690__o27&amp;utm_content=specialinterest__a1690__o27" rel="nofollow" target="_blank">Athletic Greens</a> <a href="http://drinklmnt.com/FieldCraft" rel="nofollow" target="_blank">LMNT</a>: FREE sample pack- Just Pay Shipping <a href="https://www.manscaped.com/" rel="nofollow" target="_blank">Manscaped</a>: (20% Off with code FIELDCRAFT) <a href="https://www.kchilites.com/" rel="nofollow" target="_blank">KC Hilites</a>: (Code: fieldcraft for 10% off) <a href="https://anthemsnacks.com/collections/jerky/products/honey-jerky?utm_source=instagram&amp;utm_medium=social&amp;utm_campaign=fieldcraft_social" rel="nofollow" target="_blank">Anthem Snacks</a>: (Code FIELDCRAFT10 for 10% off) <a href="https://qalo.com/fieldcraft" rel="nofollow" target="_blank">Qalo Silicone Rings</a>: (20% off order <a href="http://www.uscca.com/fieldcraft" rel="nofollow" target="_blank">USCCA</a> <a href="https://kifaru.net/" rel="nofollow" target="_blank">Kifaru</a> FOLLOW US: <a href="https://fieldcraftsurvival.locals.com/" rel="nofollow" target="_blank">https://fieldcraftsurvival.locals.com/</a> <a href="https://www.youtube.com/channel/UCcj3FycZBXIPNj7QIBKTIDw" rel="nofollow" target="_blank">https://www.youtube.com/channel/UCcj3FycZBXIPNj7QIBKTIDw </a> <a href="http://www.instagram.com/fieldcraftsurvival" rel="nofollow" target="_blank">http://www.instagram.com/fieldcraftsurvival</a>

Episode 347: A Conversation with Mike Glover and Staccato's CXO, Tony Pignato

Tony is the Chief Experience Officer for Staccato Firearms, makers of the 2011.  He has a wide breadth of knowledge in the business and marketing world and has worked in the firearms industry since retiring from the Army as a First Sergeant.  I hope you enjoy our conversation!  --- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

Tony is the Chief Experience Officer for Staccato Firearms, makers of the 2011.  He has a wide breadth of knowledge in the business and marketing world and has worked in the firearms industry since retiring from the Army as a First Sergeant.  I hope you enjoy our conversation!  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Tony Pignato: Business, Marketing, and Guns! Lots of Guns! 

EP 63: Shooting for a Great Customer Experience with STI’s Tony Pignato In Episode 63, Tyler and Jon discuss Facebook’s new story advertising feature. Users can now message their favorite brands directly through Facebook, Instagram, and Facebook Messenger. Tyler and Jon warn brands to not leave leads and sales on the table and to use story ads to develop a relationship with potential customers.  Then, Tyler welcomes Tony Pignato, the Chief Marketing Director at STI, into the studio.  Tony’s career began in the military where he served 20 years in the army. He then decided to work in the firearms industry with the largest online gun retailer in the world, BudsGunShop.com. He fell in love with the marketing aspect of the business and built their marketing infrastructure while earning his bachelor’s degree. His experience and love for what he does led him to work with STI International, the maker of the world's best shooting handgun.  Tony gives us an inside scoop on STI and how they rebranded from being a niche product in the sport of competitive shooting to a product for anyone interested in purchasing a high-quality handgun. He also touches on the 2011 experience, leveraging events to drive sales, and different ways to communicate with your audience in a heavily regulated industry. Finally, Tony shares his biggest takeaway for marketers looking to share their story.  Join Tyler, Jon, and Tony for more insight on how to build your brand and how to develop an outstanding customer experience.  By the way- have you left us a review yet? If not, we'd be honored if you did! Timestamps 0:00 Intro 1:21 What’s in the News | Facebook Story Ads 5:18 Featured Guest | Tony Pignato 5:43 What is STI? 9:06 Tony’s Military and Marketing Background 16:50 Rebranding STI 22:00 Developing A Unique Customer Experience 31:10 Leveraging Events &amp; Retail Partners To Drive Sales 35:35 Advertising with Significant Digital Marketing Restrictions 50:26 Most Effective Marketing Channel 53:05 Key Takeaway 55:18 Outro   Featured Guest | Tony Pignato LinkedIn What's In the News   Facebook Story Ads | Start Conversations in Messenger   Lion’s Share Marketing Podcast   Learn More About Tyler &amp; Jon www.tylersickmeyer.com   Need Marketing Help?  www.FidelitasDevelopment.com Music  Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 63: Shooting for a Great Customer Experience with STI’s Tony Pignato In Episode 63, Tyler and Jon discuss Facebook’s new story advertising feature. Users can now message their favorite brands directly through Facebook, Instagram, and Facebook Messenger. Tyler and Jon warn brands to not leave leads and sales on the table and to use story ads to develop a relationship with potential customers. Then, Tyler welcomes Tony Pignato, the Chief Marketing Director at STI, into the studio. Tony’s career began in the military where he served 20 years in the army. He then decided to work in the firearms industry with the largest online gun retailer in the world, <a href="http://BudsGunShop.com" rel="nofollow" target="_blank">BudsGunShop.com</a>. He fell in love with the marketing aspect of the business and built their marketing infrastructure while earning his bachelor’s degree. His experience and love for what he does led him to work with STI International, the maker of the world's best shooting handgun. Tony gives us an inside scoop on STI and how they rebranded from being a niche product in the sport of competitive shooting to a product for anyone interested in purchasing a high-quality handgun. He also touches on the 2011 experience, leveraging events to drive sales, and different ways to communicate with your audience in a heavily regulated industry. Finally, Tony shares his biggest takeaway for marketers looking to share their story. Join Tyler, Jon, and Tony for more insight on how to build your brand and how to develop an outstanding customer experience. By the way- have you left us a review yet? If not, we'd be honored if you did! Timestamps 0:00 Intro 1:21 What’s in the News | Facebook Story Ads 5:18 Featured Guest | Tony Pignato 5:43 What is STI? 9:06 Tony’s Military and Marketing Background 16:50 Rebranding STI 22:00 Developing A Unique Customer Experience 31:10 Leveraging Events &amp; Retail Partners To Drive Sales 35:35 Advertising with Significant Digital Marketing Restrictions 50:26 Most Effective Marketing Channel 53:05 Key Takeaway 55:18 Outro Featured Guest | Tony Pignato <a href="https://www.linkedin.com/in/anthony-pignato-76942330" rel="nofollow" target="_blank">LinkedIn</a> What's In the News  <a href="https://marketingland.com/facebook-advertisers-can-now-use-stories-ads-to-start-conversations-in-messenger-268386" rel="nofollow" target="_blank"> Facebook Story Ads | Start Conversations in Messenger</a> Lion’s Share Marketing Podcast <a href="http://lionssharepodcast.com/about/" rel="eplinks_hrefhttp://lionssharepodcast.com/about/ noopener nofollow" target="_blank">Learn More About Tyler &amp; Jon</a> <a href="http://www.tylersickmeyer.com" rel="nofollow" target="_blank">www.tylersickmeyer.com</a>  Need Marketing Help?  <a href="http://www.fidelitasdevelopment.com" rel="nofollow" target="_blank">www.FidelitasDevelopment.com</a> Music Intro Music – <a href="http://www.colonyhousemusic.com/" rel="eplinks_hrefhttp://www.colonyhousemusic.com/ noopener nofollow" target="_blank">Colony House</a> – Buy <a href="https://itunes.apple.com/us/album/2-20/id876070472?i=876070512" rel="eplinks_hrefhttps://itunes.apple.com/us/album/2-20/id876070472?i=876070512 noopener nofollow" target="_blank">“2:20”</a> on iTunes Outro Music – <a href="http://www.skillet.com/" rel="eplinks_hrefhttp://www.skillet.com/ noopener nofollow" target="_blank">Skillet</a> – Buy <a href="https://itunes.apple.com/us/album/unleashed/id1114195788" rel="eplinks_hrefhttps://itunes.apple.com/us/album/unleashed/id1114195788 noopener nofollow" target="_blank">“Lions”</a> on iTunes

EP 63: Shooting for a Great Customer Experience with STI’s Tony Pignato