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Michael Zipursky

58 Podcast Episodes

Latest 3 Dec 2022 | Updated Daily

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Michael Zipursky On How To Become A Consultant

Entrepreneur's Enigma

Michael Zipursky is the CEO of Consulting Success® where they specialize in helping entrepreneurial consultants grow profitable, scalable and strategic consulting businesses. He has advised organizations like Financial Times, Dow Jones, RBC, and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 800 consultants from around the world in over 75 industries add 6 and 7 figures to their annual revenues. Over 38,000 consultants read his weekly consulting newsletter. Michael is also the author of the Amazon Best Sellers ACT NOW: How successful consultants thrive during chaos and uncertainty, The Elite Consulting Mind and Consulting Success® the book.GiveawayYou can get Michael’s Free 47-Page Consulting Blueprint (https://gmwd.us/oU) and learn how to start, run and grow a successful consulting business.Find Michael Online:https://www.consultingsuccess.comhttps://www.linkedin.com/in/zipurskyhttps://www.facebook.com/ConsultingSuccessOfficialhttps://twitter.com/michaelzipurskyhttps://www.youtube.com/channel/UCcZvQqRud5hOIfHt62vpGmAIf you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffeeFollow Seth Online:Seth Goldstein (@sethgoldstein): Twitter.com/sethgoldsteinSeth | Digital Marketer (@s3th.me) • Instagram: Instagram,com/s3th.meSeth Goldstein | LinkedIn: LinkedIn.com/in/goldsteinmedia Learn more about your ad choices. Visit megaphone.fm/adchoices

15mins

28 Jun 2022

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Podcasting to build authority, elevate your brand, and connect with clients - Michael Zipursky

Beyond Influencer Marketing

Michael joins us to discuss ways to use podcasting to build authority, elevate your brand, and connect with clients. During our conversation, Michael shares: Why choose podcasting as a way to share your message and connect with ideal clients Why the frequency of your content will depend on the stage of your business How to design a system for your podcast so that it maximizes the use of your time How to select the call to action for your podcast The most effective ways to promote your content, organically and through paid advertising How to position yourself as an authority even when you have an interview-based podcast The mindset required to succeed with content marketing in the long-term About Michael: Michael's words of inspiration in the face of business challenges are to realize that challenges are completely normal. What in the present moment might feel extremely hard, in months or years will not seem as difficult. Keep that in mind and take action to overcome the obstacles instead of funneling your energy to worrying. Michael Zipursky is the CEO of Consulting Success®. The company has helped over 850 consultants from around the world in over 50 industries add six and seven figures to their annual revenues while building profitable, scalable, and strategic consulting businesses. Connect with Michael at https://www.consultingsuccess.com https://www.facebook.com/michaelzipursky https://www.linkedin.com/in/zipursky/ Download the FREE 47-Page Consulting Blueprint: Learn how to grow a successful consulting business https://www.consultingsuccess.com/blueprint

26mins

30 May 2022

Similar People

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Using "Specialized Content" to Attract Consulting Clients with Michael Zipursky

Hands-Off CEO

Mandi Ellefson’s guest is Michael Zipursky, CEO and co-founder of Consulting Success and bestselling author. Consulting Success is the most comprehensive learning platform for serious consultants and skilled professionals who want to grow a stable and reliable consulting practice that attracts high-value clients. Michael has advised organizations like Financial Times, Dow Jones, and RBC, and helped Panasonic launch new products into global markets. He has helped over 500 consultants in over 75 industries significantly increase their annual revenues. You’ll hear Mandi and Micheal talk about: Every consultant could use some advice on keeping the pipeline full in a consulting agency, Mandi claims. Michael gives insights about how your mindset affects your outcomes. [2:05] Being dependent on referrals may not always be wise. “You can get referrals, but they’re not always the kind of referrals you want, and you can’t really predict when they’re going to come in,” Mandi says. She and Michael explore the dangers of over-reliance on referrals. [5:48] Most of the common marketing practices seen online are geared towards individuals and very small companies, not organizations. The tactics and strategies used to reach buyers of consulting and advisory services are markedly different, Michael points out. [15:03] Michael discusses how communicating effectively and providing value to your clients drastically affects your relationships with them. “When you start off the relationship delivering a lot of value by sharing [your] unique perspectives with your ideal client, they start to see you as different. And when you do that through the frame of ‘everything you're delivering is specifically for them,’ that’s the game-changer.” [19:53] Consultants tend to be more conservative and risk-averse, according to Michael. “They come from backgrounds in the corporate world or in organizations where they weren't always rewarded for taking big risks,” he comments. [25:09] ResourcesMichael Zipursky on LinkedIn | TwitterConsulting Success - PodcastMandi Ellefson on LinkedIn | Twitter | FacebookHands-Off CEO - Executive Briefing

38mins

19 May 2022

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Michael Zipursky: Consistently Attract Clients & Win More Proposals

Conversational Selling

About Michael Zipursky: Michael Zipursky is the CEO of Consulting Success®. He's advised organizations like Financial Times, Dow Jones, RBC, Omron, Sumitomo and helped Panasonic launch new products into global markets, but more importantly, he's helped over 500 consultants from around the world in over 75 industries add six and seven figures to their annual revenues. He is one of the world's top authorities on growing a consulting business. His work has been featured in Forbes, Entrepreneur, MarketingProfs, Institute of Management Consultants, Fox Business, Chartered Management Institute, Duct Tape Marketing, and Conscious Millionaire. He is the author of 5 books on consulting and business growth, his most recent the Amazon Bestseller The Elite Consulting Mind.Michael helps consultants attract more clients, increase their fees, win more proposals and grow their business. You may be a great consultant. You know how to provide your clients with value and results. However, if you’re like most of the consultants we've worked with over the last 10 years your challenge is getting more clients. And most importantly, how can you attract clients on a predictable and consistent basis?If you're interested in learning how to develop a marketing system to consistently attract your ideal clients, increase your fees and position yourself in your market as a true authority get in touch and visit: https://www.consultingsuccess.com/coaching-for-consultants In this episode, Nancy and Michael discuss: Creating a meaningful business Attracting your ideal clients Giving value to ideal clients Telling your story  Key Takeaways: The best reason to go into business is the potential for it to provide you more freedom to do the things that are meaningful to you - like spending more time with your family, or pursuing a passion or advocacy of yours. Know your ideal client and understand them. Develop a magnetic message that will resonate with your ideal client that they’d want to learn more about you. Take all of your years of experience, skill sets, and expertise and package it in a way that your ideal clients would want to buy what you offer.Good marketing is all about getting in front of your ideal client consistently with a message that they want to hear, providing valuable insights, information, and ideas to clients. They won’t only know you exist, they would be excited to hear from you. People don’t just want to buy a product, they want to know your story; the real story of the people behind your company. Tell your story, because if you don’t either clients will not be able to align with you or they’ll make their own story about you.  “That’s meaningful success - it’s not just about the accumulation of things or money, it’s really about being able to live a life that you desire and dream of on your own terms.” - Michael Zipursky Connect with Michael Zipursky: Twitter: https://twitter.com/MichaelZipursky Website: https://www.consultingsuccess.com/ LinkedIn: https://www.linkedin.com/in/zipursky/ Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/ Click on this link to download a FREE digital copy of The Inside Sales Solution: https://form.jotform.com/212374882793164 Connect with Nancy Calabrese:  Twitter: https://twitter.com/oneofakindsales Facebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/ Website: https://oneofakindsales.com Phone: 908-879-2911  LinkedIn: https://www.linkedin.com/in/ncalabrese/ Email: leads@oneofakindsales.com

22mins

13 Apr 2022

Most Popular

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[EP.11] How to Leverage Customer Success Stories that Sell with Michael Zipursky

The Influential Communicator

How To Leverage Customer Success Stories That Sell;Here’s the thing about client success stories; they sell without selling. In this week’s episode I sit down with Michael Zipursky, the CEO and co-founder of Consulting Success, a business that helps entrepreneurial consultants build strategic and highly profitable consulting businesses.Michael understands that a customer success story is one of the most powerful assets you can have in your business. It allows you to build trust, have your prospect see themselves in your client’s struggles and potentially position you as the guide to solving their million dollar problem.In episode 11 of The Influential Communicator, join me as I uncover how to leverage customer success stories for sales success.What we discuss: [02:15] - How immersing himself in different cultures helped Michael shift the way that he tells his story and sells his solution today. [04:25] - Michael’s “aha” moment when he realized how important it is to tell your story. [07:40] - Taking something seemingly uninteresting in your day and tying it back to adding business value to your audience. [10:22] The distinction between a customer and a client. [10:48] What a client success story looks like and how it is different for each person. [12:33] The difference between a case study and a client success story. [14:24] The 3 key ingredients for a revenue winning client success story. [19:50] The importance of specificity.   [24:22] The optimal time to share a client success story. [29:08] How to use storytelling in outbound outreach. [29:52] How to ensure you don’t come across “salesy”.  [33:07] The biggest mistake salespeople make when delivering client success stories. [36:48] Other beneficial stories to use inside of the sales process.  [36:58] How to use the “cost of inaction” story for maximum impact.  [38:19] Who Michael looks up to as an influential communicator. Valuable Insights and Key Topics: The power of telling your story. The difference between a client success story and a customer success story. How to transform any case study into an emotive story. How to deliver a story without feeling inauthentic 3 Key Ingredients for a Revenue Winning Client Success Story: Make sure your client is the hero, enabling your prospect to see themselves in their struggles, desires and transformation.  Be specific in the challenge and the problem you helped them solve to ensure your customer success story only appeals to your ideal client. Showcase tangible results inside of your client’s transformation. The more intricate you are, the higher the likelihood it will move your prospect to take action. Notable Quotes:[10:35] “A customer to me is somebody who might purchase a product from you, it’s more transactional. Whereas a client is somebody you almost have a fiduciary duty to. A responsibility to assure that they are going to be successful.” - Michael ZipurskyUSEFUL RESOURCES:https://www.consultingsuccess.com/blueprinthttps://www.linkedin.com/in/zipursky/Ravi Rajani’s Podcast: https://www.theravirajani.com/podcastSocial Media:https://www.linkedin.com/in/ravirajani/https://www.tiktok.com/@theravirajani

40mins

12 Apr 2022

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Rewind: Michael Zipursky - Embracing Imperfection in Your Business

The Unstoppable CEO Podcast

Perfection is your biggest enemy, says our guest this week, Michael Zipursky of ConsultingSuccess.com. Michael says it’s an issue holding back many of the consultants and professional service providers he’s worked with over the years.Michael sees tremendous value in what he calls “Imperfect Action.” Don’t spend all your time fine-tuning your offer, value proposition, product, or service. Just put it out there… then learn how to make it better based on what the marketplace tells you.That’s how to make consistent progress and grow your business. Patience, focus, and a willingness to make mistakes are key too.And that’s just the start. Tune in now to hear Michael explain… What matters more than tactics, strategy, and technology The dangers of Shiny Object Syndrome Ways to achieve meaningful success that counts The myth of the Magic Bullet for your business How to create proposals that are easy for your clients to say yes to Listen now… Timeline 00:11 Today Steve speaks with Michael Zipursky, an entrepreneur, a coach to elite consultants and the CEO of ConsultingSuccess.com01:23 Michael gives us a quick rundown of his career, starting with the creating a consulting business in college with his cousin04:15 Michael talks about how he deals with challenges and how important it is to stay focused on your plan.07:42 Michael explains that the really good, long-standing companies out there are masters of subtraction rather than attraction.12:19 Michael tells us about his book, The Elite Consulting Mind, and how your mindset really is the most important thing in business.16:46Michael and Steve go in depth about the issue if delaying your progress until everything is perfect instead of “imperfect action”.24:43 Michael explains how to level up if you're a small business and gives an in-depth explanation of how to put a proposal together.31:48 Michael tells us how best to get your hands on his book. Mentioned in the show   The Elite Consulting Mind Scope Creep http://consultingsuccess.com http://consultingsuccess.com/mindsetbook

33mins

31 Mar 2022

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We Share Our Feb 2022 Financials and Consulting Tips with Michael Zipursky (#63)

If I Was Starting Today

TOPICS DISCUSSED IN TODAY’S EPISODE·      $3M Challenge Update·      Product development surprises·      How to grow without resources·      New AI ideas in the design space·      Consulting and agency tips·      What content should you focus on·      How do you approach different types of clients·      Value vs. Volume·      How to price services Resources:· Consulting Success· Jim Huffman website· Jim's Twitter· GrowthHit· The Growth Marketer's PlaybookAdditional episodes you might enjoy: Startup Ideas by Paul Graham (#45) Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) How We're Validating Startup Ideas (#51)

29mins

21 Feb 2022

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041 - Michael Zipursky: The Shift To Consulting

Lead Like You Give a Damn

Michael Zipursky is the CEO of Consulting Success® where they specialize in helping entrepreneurial consultants grow profitable, scalable and strategic consulting businesses. He has advised organizations like Financial Times, Dow Jones, RBC, and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 600 consultants from around the world in over 75 industries add 6 and 7 figures to their annual revenues. Over 38,000 consultants read his weekly consulting newsletter. Michael is also the author of the Amazon Best Sellers ACT NOW: How successful consultants thrive during chaos and uncertainty, The Elite Consulting Mind and Consulting Success® the book. "You can get Michael’s Free Consulting Blueprint and learn how to start, run and grow a successful consulting business." Get in touch with MIchael Zipursky: Website: https://www.consultingsuccess.com Twitter: https://www.twitter.com/consultingbuzz Facebook: https://www.facebook.com/ConsultingSuccess LinkedIn: https://www.linkedin.com/company/4818380 Instagram: https://www.instagram.com/consultingsuccess/ Book your free Strategy Flow call today! https://www.outfieldleadership.com/#call Purchase Dave’s book The Self-Evolved Leader here- https://www.amazon.com/Self-evolved-Leader-Elevate-Develop-Refuses/dp/1626346801 Get in touch with Dave: Website: https://www.davemckeown.com/ Twitter: https://twitter.com/davemckeown Instagram: https://www.instagram.com/davemckeown1/?hl=en

26mins

3 Feb 2022

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How to Build Your Brand & Win More Sales – with Michael Zipursky - EP101

The RFP Success Show

When you write an RFP, you’re not just competing on qualifications and capabilities. In fact, everyone who’s bidding can answer the questions from a technical perspective.  But you can differentiate yourself with a strong brand and tell the story of what sets your business apart throughout a proposal document. Michael Zipursky is the Cofounder and CEO of Consulting Success, a firm that specializes in helping consultants grow profitable, scalable and strategic businesses.  Michael has more than two decades of experience as a serial entrepreneur and consultant, advising global organizations such as the Financial Times, Dow Jones and the Royal Bank of Canada. Over 35,000 consultants read his weekly newsletter, and he’s coached 500 consultants from around the world in building six- and seven-figure businesses. On this episode of the RFP Success Show, Michael explains how to think about branding as consistent messaging that speaks to your ideal clients, describing what it looks like to weave your brand story into the text of an RFP. Michael offers advice on building authority when you’re first starting out and reflecting authenticity in an RFP—even if you’re on the proposal team for a large, established company. Listen in for Michael’s top three signs that your branding needs work and learn how to leverage your brand authority to win more sales with RFPs! Key Takeaways  How Michael thinks about branding as the way you tell your story What it looks like to weave your story into the text of an RFP  Why it’s crucial to illustrate your strengths through case studies and use language that conveys confidence in an RFP Why Michael suggests focusing on the value you provide rather than price How to build credibility in the marketplace when you’re just starting out What it means to build authority by sharing your knowledge and expertise with ideal clients on a consistent basis What Michael has learned about connecting through vulnerability and building a business around what your community needs Michael’s response to business owners who ‘don’t have time to market’ How to reflect authenticity in an RFP if you’re on the proposal team for a large, established company Michael’s top 3 signs that your brand needs work It’s not specific enough Your message isn’t clear It isn’t memorable Connect with Michael Consulting Success Consulting Success Podcast Consulting Success on Instagram Consulting Success on YouTube Michael on LinkedIn Connect with Lisa  Lisa’s Website Lisa on Twitter Lisa on Facebook Lisa on LinkedIn The RFP Success Company on YouTube The RFP Success Company on LinkedIn Subscribe on iTunes Email podcast@rfpsuccess.com  Resources  Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan with Dr. Benjamin Hardy Consulting Success Mini-Documentary Book a Call with the RFP Success Company Dare to Be Influential: Maximizing Your Positive Influence While Still Being True to You by Lisa Rehurek The RFP Success Book by Lisa Rehurek The RFP Success Institute

46mins

26 Jan 2022

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323 - Consulting Success With Michael Zipursky

Accelerate Sales Podcast

Consultants are really good at providing value and results for their clients, but they, sometimes, struggle on the business side. Michael Zipursky from Consulting Success is here to lend a hand. He sits down with Paul and shares how he helps entrepreneurial consultants to build profitable, scalable, and strategic consulting businesses by creating better systems, price offerings, teams, messages and more to better communicate their expertise. Links 323 - Show Notes Take the Accelerated Pulse Check! Masterclass BLG Sales Machine Connect With Paul  On LinkedIn On Twitter: @BuildLiveGive On Facebook On Instagram: @paulhigginsmentoring Email: Paul@buildlivegive.com

36mins

2 Aug 2021

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