Jeff Delacruz's guest appearances

Jeff Delacruz

Honest Ecommerce

My Amazon Guy

eCommerce Mastery | Learn eCom, Business & Marketing with Dropified

Chris Shipferling

Nick Raushenbush

George Bryant

Nick Romaya

Dave Taylor

Michael Maher

Nora Inveiss

Jonathan Edwards

Anthony Amos

Ashley Merrill

Mike Weiss

Paul Johnson

Ryan White

John Jonas

Adam Baker

OwlTail

On this podcast, we talk about the perceived value from high-quality images, when should you consider hiring pros or agencies, why lifestyle photography is expensive, and so much more! Jeff Delacruz is the Co-Founder and President of Products of White Photography. To learn more, visit: http://honestecommerce.co Resources:  Jeff’s LinkedIn linkedin.com/in/jeffdelacruz Visit POW Product Photography’s website and try out their  free test photo for Honest Ecommerce listeners! If you plan to DIY your photography, check out Jeff’s in-depth training on shopify  shopifycompass.com/learn/product-photography-for-ecommerce Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to get a free trial! Visit avalara.com/honest to find out how your business can be sales tax ready! Visit rewind.com/honest and enter your email to get your first month absolutely free! 

On this podcast, we talk about the perceived value from high-quality images, when should you consider hiring pros or agencies, why lifestyle photography is expensive, and so much more! Jeff Delacruz is the Co-Founder and President of Products of White Photography. To learn more, visit: <a href="http://honestecommerce.co/" rel="nofollow" target="_blank">http://honestecommerce.co</a> Resources: <ul> <li>Jeff’s LinkedIn <a href="https://www.linkedin.com/in/jeffdelacruz/" rel="nofollow" target="_blank">linkedin.com/in/jeffdelacruz</a></li> <li>Visit POW Product Photography’s website and try out their <a href="https://www.powproductphotography.com/?utm_source=honestecommerce&amp;utm_medium=podcast&amp;utm_campaign=interview" rel="nofollow" target="_blank"> free test photo</a> for Honest Ecommerce listeners!</li> <li>If you plan to DIY your photography, check out Jeff’s in-depth training on shopify <a href="https://www.powproductphotography.com/product-photography-course-for-business-owners-?utm_source=honestecommerce&amp;utm_medium=podcast&amp;utm_campaign=interview" rel="nofollow" target="_blank"> shopifycompass.com/learn/product-photography-for-ecommerce</a></li> <li>Visit <a href="https://gorgias.grsm.io/honest" rel="nofollow" target="_blank">gorgias.grsm.io/honest</a> to get your 2nd month with Gorgias free!</li> <li>Visit <a href="http://klaviyo.com/honest" rel="nofollow" target="_blank">klaviyo.com/honest</a> to get a free trial!</li> <li>Visit <a href="http://avalara.com/honest" rel="nofollow" target="_blank">avalara.com/honest</a> to find out how your business can be sales tax ready!</li> <li>Visit <a href="https://rewind.com/honest/" rel="nofollow" target="_blank">rewind.com/honest</a> and enter your email to get your first month absolutely free!</li> </ul>

107 | The Truth About DIY, Lifestyle, and Product Photography | with Jeff Delacruz

Jeff DeLaCruz, President of POW!, is a highly experienced photography studio operations manager. As president of his company, he’s built the organizational, creative processes and software stack that runs a high volume of photos, orders and customer systems at scale. He designed the digital marketing and inbound sales funnel which brings in over a million in annual revenues. He runs a profitable business by carefully managing budgets and financials. He has leadership experience in times of success and crisis.Jeff is an expert in ecommerce. He’s directly worked with 1000s of businesses and marketing professionals and has real world experience as a seller on multiple platforms. As an influencer in the space, he’s given presentations, published and interviewed for articles and created developed courses on ecommerce photography strategies, particularly a professionally produced 1 hour course in coordination with Shopify Academy.Website | https://www.powproductphotography.com/⚒ Tool(s) Mentioned During The ShowPOW! | https://www.powproductphotography.com/Product Photography for eCommerce (Shopify Academy) | https://www.shopifycompass.com/learn/product-photography-for-ecommerce⚙️ Resources For eCommerceDropified | https://www.dropified.com/Podcast Special | https://www.dropified.com/podcast-specialDropified Supplements On Demand | https://www.dropified.com/supplements-on-demand/🎙 Subscribe to eCommerce MasterySpotifyApple PodcastsGoogle PodcastsPodcast AddictPodchaserDeezerListen Notes

Jeff DeLaCruz, President of POW!, is a highly experienced photography studio operations manager. As president of his company, he’s built the organizational, creative processes and software stack that runs a high volume of photos, orders and customer systems at scale. He designed the digital marketing and inbound sales funnel which brings in over a million in annual revenues. He runs a profitable business by carefully managing budgets and financials. He has leadership experience in times of success and crisis. Jeff is an expert in ecommerce. He’s directly worked with 1000s of businesses and marketing professionals and has real world experience as a seller on multiple platforms. As an influencer in the space, he’s given presentations, published and interviewed for articles and created developed courses on ecommerce photography strategies, particularly a professionally produced 1 hour course in coordination with Shopify Academy. Website | <a href="https://www.powproductphotography.com/" rel="nofollow" target="_blank">https://www.powproductphotography.com/</a> ⚒ Tool(s) Mentioned During The Show POW! | <a href="https://www.powproductphotography.com/" rel="nofollow" target="_blank">https://www.powproductphotography.com/</a> Product Photography for eCommerce (Shopify Academy) |<a href=" https://www.shopifycompass.com/learn/product-photography-for-ecommerce" rel="nofollow" target="_blank"> https://www.shopifycompass.com/learn/product-photography-for-ecommerce</a> ⚙️ Resources For eCommerce Dropified | <a href="https://www.dropified.com/" rel="nofollow" target="_blank">https://www.dropified.com/</a> Podcast Special | <a href="https://www.dropified.com/podcast-special" rel="nofollow" target="_blank">https://www.dropified.com/podcast-special</a> Dropified Supplements On Demand | <a href="https://www.dropified.com/supplements-on-demand/" rel="nofollow" target="_blank">https://www.dropified.com/supplements-on-demand/</a> 🎙 Subscribe to eCommerce Mastery<ul><li><a href="https://open.spotify.com/show/7IFJqQYnuLafDNWOf0SUuT?si=NVTU7VL-TZ6EGsfAIxEnNA" rel="nofollow" target="_blank">Spotify</a></li><li><a href="https://podcasts.apple.com/us/podcast/ecommerce-mastery-learn-ecom-business-marketing-dropified/id1530225770" rel="nofollow" target="_blank">Apple Podcasts</a></li><li><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMTM4Mzg1LnJzcw==" rel="nofollow" target="_blank">Google Podcasts</a></li><li><a href="https://podcastaddict.com/podcast/3071575" rel="nofollow" target="_blank">Podcast Addict</a></li><li><a href="https://www.podchaser.com/podcasts/ecommerce-mastery-learn-ecom-b-1386801" rel="nofollow" target="_blank">Podchaser</a></li><li><a href="https://www.deezer.com/show/1634322" rel="nofollow" target="_blank">Deezer</a></li><li><a href="https://www.listennotes.com/c/c8521d1bce56445e8dbfd37e9d0787bc/" rel="nofollow" target="_blank">Listen Notes</a></li></ul>

Increase Sales With Professional Product Photography (Featuring Jeff DeLaCruz, President of POW!)

Photography is an art that is hard to get right. On today’s podcast we talk to the experts on how to get the best photos in front of your consumers on Amazon to increase sales. Jeff Delacruz - President of POW Photography or Products on White Photography. I’ve personally used their service and recommend them to my clients as the go to place to get professional photography. Just to qualify you guys to my audience, I’m sure it’s impossible to count how many photos your studio have taken, but can you share your background and why are you guys the experts in this?Pictures on White Photography name came about because of the importance on white.How did POW start? 2010 in midst the last meltdown. What makes a good photo?What is pleasingWhat encourages someone to click my listing photoTent light kit vs Studio approachProduct on white background is bare minimum. How do I win that click and make my photo standout?How do I light it?Common photo mistakesCan look at a product before even putting it on set.Color number for a wine glass - 250.Light density. Black cards on the side. Reflection of the black card.Basic starting pointLight sweepTrying to do it as an amateur as a professional is not possible.How to balance lights. What types of photos should be on an Amazon listing?One thing I like about your website is it has tutorials on how to order the right photos. Survey the Amazon competition and shoot lookalikes.Progression Amazon sellers go throughGet to market as fast as possibleOnce up start optimizingHardest product to shoot and why?Liquor decanter + glassesEasiest product to shoot and why?Bottles200,000 photos in past 10 years.Beauty products. What should clients ask more from you or photos they should obtain than are not as common but should be?Biggest question we get - do you shoot lifestyle images?We do, but it’s challenging. Started service 6 months ago “Amazon Lifestyle Composite Photos” Or “Stock Composites” We retouch it so the item matches the scene. $150 per photo.Funnest product to shoot?Hard light shot for beauty products. Created a whole new lighting style for us. Background called “hard light”Types of photo styles.Perfect listing:Main image photography is most important. Stand out from competitors. Pitfall: Front, back and side. Nobody cares about that.Better: Features, what makes it sell. Is it tough, really big? Show call outs. Really sell me why.Obviously sellers should pay for high grade professional shots, but are there any hacks or shortcuts they can take?This photo guide has all the specs and recommendations for images on Amazon.Summary:Photos should be 2000x2000Jpeg7 photos per itemMain photo on white cropped so item is 85% of image (Prevent white space at top and bottom of product, so that item looks bigger in search results)7 Photo Shots you can take:Main image - on white.Back image - labels etc.Close up shot to show a featureInfographics -Photos with text and key featuresLifestyle- Makes you feel you’re using the product, or how and where you would use the productAspirational -Humanizing the product in use to show social gain (photos of humans)Video (Requires EBC / Brand Registry)Support the show

Photography is an art that is hard to get right. On today’s podcast we talk to the experts on how to get the best photos in front of your consumers on Amazon to increase sales. <a href="https://www.powproductphotography.com/#oid=107191_3761" rel="nofollow" target="_blank">Jeff Delacruz - President of POW Photography or Products on White Photography</a>. I’ve personally used their service and recommend them to my clients as the go to place to get professional photography. <ul><li>Just to qualify you guys to my audience, I’m sure it’s impossible to count how many photos your studio have taken, but can you share your background and why are you guys the experts in this?</li><li>Pictures on White Photography name came about because of the importance on white.</li><li>How did POW start? 2010 in midst the last meltdown. </li><li>What makes a good photo?<ul><li>What is pleasing</li><li>What encourages someone to click my listing photo</li></ul></li><li>Tent light kit vs Studio approach<ul><li>Product on white background is bare minimum. </li><li>How do I win that click and make my photo standout?</li><li>How do I light it?</li></ul></li><li>Common photo mistakes<ul><li>Can look at a product before even putting it on set.</li><li>Color number for a wine glass - 250.</li><li>Light density. Black cards on the side. Reflection of the black card.</li></ul></li><li>Basic starting point<ul><li>Light sweep</li><li>Trying to do it as an amateur as a professional is not possible.</li><li>How to balance lights.</li></ul></li><li> What types of photos should be on an Amazon listing?<ul><li>One thing I like about your website is it has tutorials on how to order the right photos. </li><li>Survey the Amazon competition and shoot lookalikes.</li></ul></li><li>Progression Amazon sellers go through<ul><li>Get to market as fast as possible</li><li>Once up start optimizing</li></ul></li><li>Hardest product to shoot and why?<ul><li>Liquor decanter + glasses</li></ul></li><li>Easiest product to shoot and why?<ul><li>Bottles</li></ul></li><li>200,000 photos in past 10 years.</li><li>Beauty products. </li><li>What should clients ask more from you or photos they should obtain than are not as common but should be?<ul><li>Biggest question we get - do you shoot lifestyle images?<ul><li>We do, but it’s challenging. </li><li>Started service 6 months ago “Amazon Lifestyle Composite Photos” Or “Stock Composites” We retouch it so the item matches the scene. $150 per photo.</li></ul></li></ul></li><li>Funnest product to shoot?<ul><li>Hard light shot for beauty products. Created a whole new lighting style for us. Background called “hard light”</li></ul></li><li>Types of photo styles.</li><li>Perfect listing:<ul><li>Main image photography is most important. Stand out from competitors. </li><li>Pitfall: Front, back and side. Nobody cares about that.</li><li>Better: Features, what makes it sell. Is it tough, really big? Show call outs. Really sell me why.</li></ul></li><li>Obviously sellers should pay for high grade professional shots, but are there any hacks or shortcuts they can take?</li></ul>This photo guide has all the specs and recommendations for images on Amazon.Summary:<ol><li>Photos should be 2000x2000</li><li>Jpeg</li><li>7 photos per item</li><li>Main photo on white cropped so item is 85% of image (Prevent white space at top and bottom of product, so that item looks bigger in search results)</li></ol> 7 Photo Shots you can take:<ol><li>Main image - on white.</li><li>Back image - labels etc.</li><li>Close up shot to show a feature</li><li>Infographics -Photos with text and key features</li><li>Lifestyle- Makes you feel you’re using the product, or how and where you would use the product</li><li>Aspirational -Humanizing the product in use to show social gain (photos of humans)</li><li>Video (Requires EBC / Brand Registry)</li></ol><a href="https://www.paypal.com/paypalme/myamazonguy" rel="payment nofollow" target="_blank">Support the show</a>

Photography Tips with Jeff Delacruz President of POW Photography #25