Kent Bullard's guest appearances

Kent Bullard

Remarkable Results Radio Podcast

The Auto Shop Owners Group (ASOG) Podcast

Bill Hill

Sean Tipping

Tom Ham

Tanner Brandt

Brandon Steckler

Dirk Fuchs

Jill Trotta

Scott Pelava

Matt Fanslow

Seth Thorson

Jay Goninen

Rick White

Carolyn Coquillette

Chris Chesney

Hunt Demarest

OwlTail

Most would agree that the automotive industry could use more professionalism and expertise. With it would come an opportunity to offer higher wages and thus attract new talent into the field. What's the best path towards that end?Is it licensing? Is it government intervention?We dive into this topic with Kent and Cecil Bullard of the Institute for Automotive Business Excellence. Are you spending your nights at the shop or worrying about the shop? Get the numbers you need to see what’s going on with each tech and each profit center, thanks to advanced analytics. Get Shop-Ware.com and get some sleep.Click Here: Get Shop-Ware.com Support the show

Most would agree that the automotive industry could use more professionalism and expertise. With it would come an opportunity to offer higher wages and thus attract new talent into the field. What's the best path towards that end? Is it licensing? Is it government intervention? We dive into this topic with Kent and Cecil Bullard of the <a href="http://wearetheinstitute.com" rel="nofollow" target="_blank">Institute for Automotive Business Excellence</a>. Are you spending your nights at the shop or worrying about the shop? Get the numbers you need to see what’s going on with each tech and each profit center, thanks to advanced analytics. Get <a href="https://bit.ly/getshopware" rel="nofollow" target="_blank">Shop-Ware.com</a> and get some sleep. Click Here: <a href="https://bit.ly/getshopware" rel="nofollow" target="_blank">Get Shop-Ware.com</a> <a href="https://www.patreon.com/AutoShopOwnersGroup" rel="payment nofollow" target="_blank">Support the show</a>

ASOG Podcast Ep 63 - Cecil and Kent Bullard from The Institute Offer Their Solution

Kent Bullard. Find Kent's other episodes HERE.Key Talking Points:Gamification- changing behavior, designing an experienceHow do you engage people with game theory?Focus on process orientation than goal orientation- not outcome focused, be action focusedCustomer’s want to come back againThe Big E’sEnvironment: Physical triggers for customers and employees- is it distracting them or focusing? Putting mirror by phone so service advisors smile when they answer the phone  Engagement: What, how, when, do they interact with each other? Instruction- walk in door, reward is smell of cookies  Rules of play- “restrictions” calling customer back by certain time determined by shop and try to beat that time   Effect: What are possible outcomes during experience? Illusion of choice- simplify set of outcomes that you can control Design experience- three service advisors, two on phone, one has green light on desk and is waiting to help customer Emershion: How do I continue to convince customers to keep coming back?  Marketing and advertising- emails or phone calls as touch pointEasy and positive experience equals customers wanting to come back Evolution: Adding new things to your process, always be evolving, constant and consistent growth. People get bored easily   DVI in shopExperimentation- Customers using rules and restrictions to create difference experience  Be aware and flexible- have limitations or expiration on promotional discountsEnjoyment and EventsExpected to pay certain amount and ends up paying less  End game: what ways do we continue to engage customers? Mentor-ship, rewards points, events, involve customers with communityResources:Thanks to Kent Bullard for his contribution to the aftermarket’s premier podcast.Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.Love what we do, buy a cup of coffee HERE.Be socially involved and in touch with the show:Facebook   Twitter   Linked In   EmailListen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser and many more. Mobile Listening APP's HEREJoin the Ecosystem - Subscribe to the INSIDER NEWSLETTER HERE.Buy Carm a Cup of Coffee This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. As a result, the event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2020 will take place Tuesday, Nov. 3 through Thursday, Nov. 5, 2020 at the Sands Expo in Las Vegas. Therefore, more than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals. They will be from 135 countries which are projected to be in Las Vegas during AAPEX 2020. For information, visit aapexshow.com

Kent Bullard. Find Kent's other episodes <a href="https://remarkableresults.biz/?s=Kent+Bullard" rel="nofollow" target="_blank">HERE</a>.Key Talking Points:<ul><li>Gamification- changing behavior, designing an experienceHow do you engage people with game theory?</li><li>Focus on process orientation than goal orientation- not outcome focused, be action focused</li><li>Customer’s want to come back again</li><li>The Big E’sEnvironment: Physical triggers for customers and employees- is it distracting them or focusing? Putting mirror by phone so service advisors smile when they answer the phone  </li><li>Engagement: What, how, when, do they interact with each other? Instruction- walk in door, reward is smell of cookies  </li><li>Rules of play- “restrictions” calling customer back by certain time determined by shop and try to beat that time   </li><li>Effect: What are possible outcomes during experience? Illusion of choice- simplify set of outcomes that you can control </li><li>Design experience- three service advisors, two on phone, one has green light on desk and is waiting to help customer </li><li>Emershion: How do I continue to convince customers to keep coming back?  Marketing and advertising- emails or phone calls as touch point</li><li>Easy and positive experience equals customers wanting to come back </li><li>Evolution: Adding new things to your process, always be evolving, constant and consistent growth. People get bored easily   DVI in shop</li><li>Experimentation- Customers using rules and restrictions to create difference experience  Be aware and flexible- have limitations or expiration on promotional discounts</li><li>Enjoyment and EventsExpected to pay certain amount and ends up paying less  </li><li>End game: what ways do we continue to engage customers? Mentor-ship, rewards points, events, involve customers with community</li></ul>Resources:<ul><li>Thanks to Kent Bullard for his contribution to the aftermarket’s premier podcast.</li><li>Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library <a href="https://remarkableresults.biz/books/" rel="nofollow" target="_blank">HERE</a>. Leaders are readers.</li><li>Love what we do, buy a cup of coffee <a href="https://remarkableresults.biz/coffee/" rel="nofollow" target="_blank">HERE</a>.</li></ul>Be socially involved and in touch with the show:<a href="http://on.fb.me/1OKap9H" rel="nofollow" target="_blank">Facebook   </a><a href="http://bit.ly/1Qn68fO" rel="nofollow" target="_blank">Twitter   </a><a href="http://bit.ly/1SVqRvh" rel="nofollow" target="_blank">Linked In   </a><a href="mailto:carm@remarkableresults.biz">Email</a>Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser and many more. <a href="https://remarkableresults.biz/listen/" rel="nofollow" target="_blank">Mobile Listening APP's HERE</a><a href="https://remarkableresults.biz/insider/" rel="nofollow" target="_blank">Join the Ecosystem - Subscribe to the INSIDER NEWSLETTER HERE.</a><a href="https://www.buymeacoffee.com/carm" rel="nofollow" target="_blank">Buy Carm a Cup of Coffee </a>This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. As a result, the event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2020 will take place Tuesday, Nov. 3 through Thursday, Nov. 5, 2020 at the Sands Expo in Las Vegas. Therefore, more than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals. They will be from 135 countries which are projected to be in Las Vegas during AAPEX 2020. For information, visit <a href="http://www.aapexshow.com/" rel="nofollow" target="_blank">aapexshow.com</a>

Gamification – Changing Behavior with Kent Bullard [RR 534]