Marisa Morby's guest appearances

Marisa Morby

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The only thing developers are worse at than pseudocoding is prototyping. Marisa Morby walks us through designing our apps and tells us how she approaches user research both at Gatsby and for personal projects. Then we talk about public speaking and Terry Pratchett.

Prototyping, Product Management, and Conference Proposals with Marisa Morby

Marisa Morby is a professional product manager. A common question she gets is "what's the difference between a product manager and a project manager?" There's a lot of overlap, but the difference is a product manager has to understand what needs to get done and why and be able to communicate that, and the project manager makes sure that everything stays on the rails and results in a cohesive product.Many teams put significant of focus on user outcomes. A user outcome is the ultimate goal of the user. It's what they need to happen. If we don't know what the user needs to happen, we'll end up focusing on the wrong thing.To figure out what a user wants user research needs to get conducted. No, you don't have to break out the lab coat. Research doesn't have to be so rigid. Just have conversations with your users and try to gain an understanding of their wants, needs, and frustrations. Make sure that you don't make assumptions about your user's needs. Ask questions that might seem painfully obvious to youMarisa also talks about working with all-remote team. We live in an amazing day and age that allows us to do our work wherever we want, but there are challenges we have to overcome for everyone to still be productive. We have lizard brains that make it challenging to build trust with people whose faces we never see. Regular video meetings that give some space for non-work conversations are essential in building that trust with people. Meeting people in person also has a substantial positive impact on communication; it gives you a lot of context with people's mannerisms!Transcript"Putting Emphasis on User Outcomes with Marisa Morby" TranscriptResourcesJust Enough ResearchMarisa MorbyTwitterWebsiteJoel HooksTwitterWebsite

<p>Marisa Morby is a professional product manager. A common question she gets is "what's the difference between a product manager and a project manager?" There's a lot of overlap, but the difference is a product manager has to understand what needs to get done and why and be able to communicate that, and the project manager makes sure that everything stays on the rails and results in a cohesive product.</p><p>Many teams put significant of focus on user outcomes. A user outcome is the ultimate goal of the user. It's what they need to happen. If we don't know what the user needs to happen, we'll end up focusing on the wrong thing.</p><p>To figure out what a user wants user research needs to get conducted. No, you don't have to break out the lab coat. Research doesn't have to be so rigid. Just have conversations with your users and try to gain an understanding of their wants, needs, and frustrations. Make sure that you don't make assumptions about your user's needs. Ask questions that might seem painfully obvious to you</p><p>Marisa also talks about working with all-remote team. We live in an amazing day and age that allows us to do our work wherever we want, but there are challenges we have to overcome for everyone to still be productive. We have lizard brains that make it challenging to build trust with people whose faces we never see. Regular video meetings that give some space for non-work conversations are essential in building that trust with people. Meeting people in person also has a substantial positive impact on communication; it gives you a lot of context with people's mannerisms!</p><h3>Transcript</h3><p><a href="https://egghead.simplecast.com/episodes/putting-emphasis-on-user-outcomes-with-marisa-morby/transcript" rel="nofollow" target="_blank">"Putting Emphasis on User Outcomes with Marisa Morby" Transcript</a></p><h3>Resources</h3><ul><li><a href="https://abookapart.com/products/just-enough-research" rel="nofollow" target="_blank">Just Enough Research</a></li></ul><h3>Marisa Morby</h3><ul><li><a href="https://twitter.com/marisamorby?lang=en" rel="nofollow" target="_blank">Twitter</a></li><li><a href="https://marisamorby.com/" rel="nofollow" target="_blank">Website</a></li></ul><h3>Joel Hooks</h3><ul><li><a href="https://twitter.com/jhooks" rel="nofollow" target="_blank">Twitter</a></li><li><a href="https://joelhooks.com/" rel="nofollow" target="_blank">Website</a></li></ul>

Putting Emphasis on User Outcomes with Marisa Morby

In this episode I talk with Marisa Morby about this notion of a Smart City. You’re prolly thinking, smart grids, 5g, hyper loops and yet we talk about the physical side of the city, it’s people, and how ones physically surrounding. We all play a role in this change and shouldn’t accept today’s current standard. Marisa works as the Head of Research at Clearhead, where I specialize in digital optimization, user research, and user experience flow for web and mobile applications. I work with clients to create a more personal approach to marketing, use data to optimize businesses, and help clients connect with customers on a human level. When I’m not writing or reading about psychology, I enjoy: learning to build robots, perfecting my cooking skills, or sitting in the park doing some serious people watching. https://marisamorby.com http://twitter.com/marisamorby     Resources:    Happy City: Transforming Our Lives Through Urban Design: This book talks about the history of cities in North America. Why they're designed this way, new ways of thinking about urban planning, and how other cities have improved their urban set up.    Singapore is redefining what a city can look like: Fascinating article about the history of Singapore and how they way they've decided to build out there city.    BMW Elevated Bike Paths: Future design plans to make our cities more mobile and equitable.

<p>In this episode I talk with Marisa Morby about this notion of a Smart City. You’re prolly thinking, smart grids, 5g, hyper loops and yet we talk about the physical side of the city, it’s people, and how ones physically surrounding. We all play a role in this change and shouldn’t accept today’s current standard.</p> <p>Marisa works as the Head of Research at Clearhead, where I specialize in digital optimization, user research, and user experience flow for web and mobile applications.</p> <p>I work with clients to create a more personal approach to marketing, use data to optimize businesses, and help clients connect with customers on a human level.</p> <p>When I’m not writing or reading about psychology, I enjoy: learning to build robots, perfecting my cooking skills, or sitting in the park doing some serious people watching.</p> <p><a href="https://marisamorby.com" rel="nofollow" target="_blank">https://marisamorby.com</a></p> <p><a href="http://twitter.com/marisamorby" rel="nofollow" target="_blank">http://twitter.com/marisamorby</a> </p> <p> </p>  Resources:    <a href="https://amzn.to/2GT1z0X" rel="nofollow" target="_blank">Happy City: Transforming Our Lives Through Urban Design</a>: This book talks about the history of cities in North America. Why they're designed this way, new ways of thinking about urban planning, and how other cities have improved their urban set up.   <a href="http://indianexpress.com/article/business/business-others/from-environment-to-water-supply-innovation-at-the-centre-of-city-planning5032002/" rel="nofollow" target="_blank"> Singapore is redefining what a city can look like</a>: Fascinating article about the history of Singapore and how they way they've decided to build out there city.   <a href="https://www.wired.com/story/bmw-elevated-bike-cyclist-paths-concept/?mbid=social_fb" rel="nofollow" target="_blank"> BMW Elevated Bike Paths</a>: Future design plans to make our cities more mobile and equitable.

#AskTHAT Live with Marisa Morby - Smart Cities, Community and You