Loren Merchan's guest appearances

Loren Merchan

Social Media and Politics

Digital Politics with Karen Jagoda

Naseem Makiya

Thomas Peters

Brendan Tobin

Bernie Sanders

Eric Wilson

Craig Stadler

Mark Walsh

Scott Walker

Brandon Harris

Chris Turner

Ben Epstein

Ben Katz

Jim Fox

David Nussbaum

Paul Wilson

OwlTail

Loren Merchan is Partner and President at Authentic, a digital consulting and fundraising company working with Democratic and Progressive campaigns. Loren emphasizes the need for buy-in from campaigns and committees that digital is an important persuasion investment and not just an extension of traditional media.  We talk about:  Why digital experts need to run the digital persuasion program rather than leaving it to traditional consultants who are buying television Who might be most persuadable using digital tools Recognition of new media habits and reaching chord cutters Unique things digital can do to engage and persuade voters rather than just talking at them Value of contrast messaging Reaching voters with accurate information through ads Running smart GOTV programs  @Authentic_HQ #VoterPersuasion #Fundraising #Voters Authentic.org

Loren Merchan is Partner and President at Authentic, a digital consulting and fundraising company working with Democratic and Progressive campaigns. Loren emphasizes the need for buy-in from campaigns and committees that digital is an important persuasion investment and not just an extension of traditional media.  We talk about: <ul> <li>Why digital experts need to run the digital persuasion program rather than leaving it to traditional consultants who are buying television</li> <li>Who might be most persuadable using digital tools</li> <li>Recognition of new media habits and reaching chord cutters</li> <li>Unique things digital can do to engage and persuade voters rather than just talking at them</li> <li>Value of contrast messaging</li> <li>Reaching voters with accurate information through ads</li> <li>Running smart GOTV programs</li> </ul> @Authentic_HQ #VoterPersuasion #Fundraising #Voters <a href="http://Authentic.org" rel="noopener nofollow" target="_blank">Authentic.org</a>

Strength of Online for Voter Persuasion with Loren Merchan Authentic

Jonathan Barnes

Loren Merchan and Jonathan Barnes guest to discuss the concept of authenticity and authentic campaigns in US elections. We break down the concept of authenticity, and discuss how digital and social media can be leveraged to make a candidate seem more authentic during a campaign. Find out more about Authentic Campaigns here!

Loren Merchan and Jonathan Barnes guest to discuss the concept of authenticity and authentic campaigns in US elections. We break down the concept of authenticity, and discuss how digital and social media can be leveraged to make a candidate seem more authentic during a campaign. Find out more about <a href="https://authenticcampaigns.com/" rel="nofollow" target="_blank">Authentic Campaigns</a> here!

Authentic Campaigns, Social Media, and Politics, with Loren Merchan and Jonathan Barnes