Susan Coghill
5 Podcast Episodes
How entertainment, brand mascots and creative testing delivered a winner for Tourism Australia - Susan Coghill
How entertainment, brand mascots and creative testing delivered a winner for Tourism Australia - Susan Coghill
Susan Coghill is the Marketing Director at Tourism Australia and they've got one of the best performing ads on the Syste... Read more
8 Nov 2022
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52mins
Tourism Australia CMO Susan Coghill Discusses Australia’s New $125M Campaign “Come and Say G’Day”
Tourism Australia CMO Susan Coghill Discusses Australia’s New $125M Campaign “Come and Say G’Day”
Susan Coghill is the Chief Marketing Officer of Tourism Australia. Susan and her team have just launched a new campaign ... Read more
23 Oct 2022
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43mins
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Tourism Australia CMO Susan Coghill: Search volumes up 160%; Times Square, Piccadilly Circus billboards spearhead Oz ad blitz; Local CX, unique ID trial expands to UK, Singapore for post-cookie travel crunch
Tourism Australia CMO Susan Coghill: Search volumes up 160%; Times Square, Piccadilly Circus billboards spearhead Oz ad blitz; Local CX, unique ID trial expands to UK, Singapore for post-cookie travel crunch
With the largest social media following in the world as a tourism destination – 17 million – an international advertisin... Read more
28 Feb 2022
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27mins
Susan Coghill on telling the story of brand Australia
Susan Coghill on telling the story of brand Australia
Susan Coghill, Chief Marketing Officer at Tourism Australia sits down with Mark Jones to discuss scenario planning, wha... Read more
4 Aug 2021
•
30mins
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Susan Coghill - CMO, Tourism Australia
Susan Coghill - CMO, Tourism Australia
In this, the first episode of Season 3, we talk to Susan Coghill the Chief Marketing Officer for Tourism Australia. Susa... Read more
11 Dec 2020
•
22mins
