Abbie Roden's guest appearances

Abbie Roden

Secrets of the Side Hustle

The Busi-Ness Podcast with Emily Austen

OwlTail

Scarlett Russell chats to Abbie Roden, the founder of Amie, the wine brand made for friends by friends. Abbie talks about the challenges of starting a side hustle during lockdown, how she juggles two businesses and why marketing is the key ingredient to building a successful brand. Find out more about Amie here… instagram.com/drinkamie/https://drinkamie.com/ Follow The Sunday Times Style: instagram.com/theststyle/twitter.com/TheSTStyle To get more of The Times and The Sunday Times, visit thetimes.co.uk/secretsofthesidehustle Producer: Anya Pearce Hosted on Acast. See acast.com/privacy for more information.

Scarlett Russell chats to Abbie Roden, the founder of Amie, the wine brand made for friends by friends. Abbie talks about the challenges of starting a side hustle during lockdown, how she juggles two businesses and why marketing is the key ingredient to building a successful brand. Find out more about Amie here… <a href="http://instagram.com/drinkamie/" rel="nofollow" target="_blank">instagram.com/drinkamie/</a><a href="https://drinkamie.com/" rel="nofollow" target="_blank">https://drinkamie.com/</a> Follow The Sunday Times Style: <a href="http://instagram.com/theststyle/" rel="nofollow" target="_blank">instagram.com/theststyle/</a><a href="http://twitter.com/TheSTStyle" rel="nofollow" target="_blank">twitter.com/TheSTStyle</a> To get more of The Times and The Sunday Times, visit <a href="http://thetimes.co.uk/secretsofthesidehustle" rel="nofollow" target="_blank">thetimes.co.uk/secretsofthesidehustle</a> Producer: Anya Pearce Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Amie founder Abbie Roden on creating your brand story

Welcome to the Busi-ness Podcast!Today, I chatted with Will Sandbach and Abbie Roden, co-founders of D2C wine brand, Amie Wine. Amie was born in the midst of the Covid-19 pandemic, the brainchild of Abbie, a marketer and photographer, and Will, who’d recently left his previous job as a director in the wine business. Launching the business in the June of the first lockdown, the pair seized the moment, tapping into the rosé market with a cool and more affordable direct-to-consumer brand that delivered straight to their customer’s doors. The lockdown project took off, thanks to wild support across social media.We spoke about the influence of social media on their brand and the advantages and disadvantages of growing a business and community on Instagram. We also discussed penetrating a very traditional industry and overcoming snobbery in the wine industry. I hope you’ve got a glass of wine and you enjoy listening to this episode. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the Busi-ness Podcast!Today, I chatted with Will Sandbach and Abbie Roden, co-founders of D2C wine brand, Amie Wine. Amie was born in the midst of the Covid-19 pandemic, the brainchild of Abbie, a marketer and photographer, and Will, who’d recently left his previous job as a director in the wine business. Launching the business in the June of the first lockdown, the pair seized the moment, tapping into the rosé market with a cool and more affordable direct-to-consumer brand that delivered straight to their customer’s doors. The lockdown project took off, thanks to wild support across social media.We spoke about the influence of social media on their brand and the advantages and disadvantages of growing a business and community on Instagram. We also discussed penetrating a very traditional industry and overcoming snobbery in the wine industry. I hope you’ve got a glass of wine and you enjoy listening to this episode. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.