#103: Disrupting the Pet Industry with BableBark CEO Roy Stein
Roy Stein is the Founder and CEO of BableBark. Roy has a proven track record in building businesses and turning a problem or company around. With over 20 years experience leading, building, and operating business units and companies, he understands the nuances of technology integration, product development and generating widespread adoption in the marketplace. Roy founded BabelBark to solve a need they had themselves as pet parents. In this episode we discuss: How BabelBark grew 300%! What it takes to be a serial entrepreneur The best ways to monetize a free service app Subscribe to Get Email Updates to Unleash Success, Entrepreneur Tips And Business Strategy: www.unleashsuccess.com/subscribe Connect with Roy Stein! https://www.linkedin.com/in/roy-stein-576abb/ https://babelbark.com Leave a Review on iTunes http://bit.ly/UnleashSuccessReview Want to Learn how to Train your mind for success? Check out my new book on Amazon! Go to http://masteremotionalfitness.com/ Subscribe to the Podcast on Youtube http://bit.ly/UnleashSuccessYoutube Connect with Corey Corpodian! Facebook: www.facebook.com/CoreyCorpodian/ Instagram: www.instagram.com/coreycorpodian/
There's a veterinary app for every aspect of a pet's health, but it's not convenient at all to split your attention between multiple platforms. This week, Shawn & Ivan chat with Roy Stein of BabelBark about consolidating apps into one ecosystem. Roy recommends The Hard Thing About Hard Things by Ben Horowitz (amzn.to/3jZWgMX). Learn more about Roy at babelbark.com.
How to Fundraise and Use Your Startup Capital for Growth With Roy Stein, CEO of BabelBark
Spend Culture: CFOs on People, Cash, and Organizations
How to Fundraise and Use Your Startup Capital for GrowthIn this episode, Roy Stein, the CEO and Co-Founder of Babelbark shares how to set a healthy foundational spend culture for early-stage startups, and how to secure your first stage of VC funding - and spend it wisely to grow effectively and efficiently. Speakers: Roy Stein, CEO & Founder, Babelbark Roy Stein is the founder and CEO of Babelbark - BabelBark is a comprehensive software platform with mobile applications, intelligent cloud analytics, and marketing tools that connects owners, their dogs, veterinarians, and vendors in a comprehensive and completely integrated solution. Roy is a serial entrepreneur and former executive in companies ranging in size from public corporations with thousands of employees to idea & seed-stage startups, with a proven track record in building businesses and turning a problem or company around.
BI 317: How SaaS Company Babelbark Is Reshaping the Pet Care Industry with Roy Stein
The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories
Episode Highlights[03:01] About BabelBark*Babel Bark is the world's only technology platform connecting the entire pet ecosystem in one application. *It is an all-in-one place for pet parents, pet businesses, and veterinarians.[03:44] Who Is BabelBark for? *The first target customers are millennial and Gen Z pet parents because they are tech-savvy. *The second sector is pet services, which include walkers and groomers. *The third sector is the veterinarians who can provide telemedicine services. [04:47] Pricing Model *Pet parents can download their free app. The paid app, Alpha Pack, costs $2.50 a month. *Pet service providers and veterinarians save a lot of money with BabelBark’s cloud-based client management.*Their users pay an average of $54 dollars per year.[06:43] Brief History of BabelBark *The company started five years ago. *BabelBark now serves 300,000 pets, 900 pet businesses, and more than 300 clinics.*Listen to the full episode to discover the challenges Roy and his team faced when they started developing the app. [09:40] Growth Rate & Employees*The company has 16 employees and operates on a work-from-home setting. *They have raised over $9.5 million in five years. [11:06] Advice for SaaS Founders*Keep your eyes on the market. Learn to adjust to meet the market’s needs. *Hire by talent. Nobody wants to invest in a company that might blow up because of internal politics and lack of professionalism.[13:02] User Acquisitions Systems*They focus on millennial pet parents.*Target your marketing efforts to the specific market you're going after. *Listen to the full episode to learn which digital platforms give them the greatest ROI.[16:47] BabelBark’s Success on Instagram *Carousel ads, connected with target words people are interested in, work well.*An external marketing team works on BabelBark’s digital marketing.*The combination of visual and marketing assets built for a specific target market gets the best return.[18:31] Where BabelBark Directs Traffic*Clients may be directed to BabelBark’s home page or a specific landing page. *Informative ads about the value of the BabelBark app have no landing page. [20:06] Customer Lifetime Value*Utilizations over a lifetime per user hasn’t drastically dropped off.*The usage on the platform is way higher than the amount of users joining the platform.*The COVID-19 pandemic is an outlier and skews statistics. [22:17] Onboarding Experience *BabelBark’s growth is product-led. They utilize marketing cloud systems to update their users about the app’s features.*They use their product capabilities to push the users to complete their profiles and use the system more often.*BabelBark owes its virality to pet businesses and vets who ask their clients to join the portal.[26:39] BabelBark’s SOPs *BabelBark is a start-up, and Roy found that you’re more likely to get slapped when you stay inside process lines. It’s the opposite for large corporations.*On the development side, they have very clear development processes, and they document a coding of everything that's happening.*On the operational side, they also have clear account management procedures.*Their processes are documented on Google Drive, Jira, and Salesforce.*Listen to the full episode to know how their company of 16 employees works. [29:48] How to Share a Press Release on LinkedIn *Apart from word of mouth, LinkedIn is the most effective recruitment tool for them. *They work with an account manager who knows how to share a press release on LinkedIn. LinkedIn charges them $700 for the service.[32:13] Interview Process *Listen to the full episode to know the interview process of the company.*The company relies on instinct, chemistry, and management experience when assessing applicants. *The senior executives are always involved in the assessment.[34:01] Advice for Start-Ups*As a manager, your job is to let your team soar. *Trust the people you hired.*Remove all roadblocks to free up the runway for your team’s takeoff.Resources links can be found at https://brightideas.co/317/
Interview - Roy Stein, Founder of BabelBark - Startup Diary 378
Support the show and join The Network today. We've built an active community of business owners and professionals that really care about helping each other along their journey. Also access bonus activities like: - The Weekly Live Stream - Monthly Book Club - Member Panel Discussions A subscription to the network costs just £5 per month. We want to thank you for supporting the show and the community. Learn more over at nbs.fm/network An interview with Roy Stein, Founder of BabelBark. About Roy Stein: Roy is a serial entrepreneur and former executive in companies ranging in size from public corporations with thousands of employees to idea & seed stage startups, with a proven track record in building businesses and turning a problem or company around. His strong skills as a communicator and team builder have enabled him to successfully lead both mature corporations and new ventures in operations, business operations, corporate development, and revenue generation. With over 20 years’ experience leading, building, and operating business units and companies across different countries and spanning continents, he understands the nuances of global and local markets, product development, technology integration, partnership eco-systems and generating widespread adoption in the marketplace – while building multi-cultural / multi location teams. Roy currently serves as the CEO of BabelBark, a company he co-founded in 2015 with his long-time business partner Bill Rebozo, a successful highly unique software platform for the companion animal space. Prior to founding BabelBark, Roy held executive leadership roles and led business units in EnergyPoints (Co-Founder and COO, was acquired in 2014 by Lux Research), GridPoint Inc. (SVP Operations, acquired by TFC Utilities), Comverse Technologies Inc. (public company, VP Corp Dev) and Comverse Billing Systems Ltd (VP Operations, acquired by Amdocs) Connect with Roy on LinkedIn: https://www.linkedin.com/in/roy-stein-576abb/ Amazon links to the gear we use to podcast: Zoom H6 Handy Recorder: https://amzn.to/2Jp14uA Audio-Technica AT2020 Cardioid Condenser Microphone: https://amzn.to/2UqvDq1 Adjustable Mic stands: https://amzn.to/2wNODFI Simple Pop filters: https://amzn.to/3arhONJ XLR Cables: https://amzn.to/2UpMVDs SD Card: https://amzn.to/2UFCzhQ
600 Seconds with Roy Stein, Founder of BabelBark - Startup Diary 377
Support the show and join The Network today. We've built an active community of business owners and professionals that really care about helping each other along their journey. Also access bonus activities like: - The Weekly Live Stream - Monthly Book Club - Member Panel Discussions A subscription to the network costs just £5 per month. We want to thank you for supporting the show and the community. Learn more over at nbs.fm/network Today we have have Roy Stein, Founder of BabelBark on the show today. He's got 600 seconds to answer as many quick fire questions as possible, with some interesting answers. Have a question you want answering on the show? Email us at: firstname.lastname@example.org Join our mailing list and keep up to date with the latest from the NBS network: https://www.nbs.fm/ Be a part of our community of likeminded entrepreneurs and get involved in the discussion over on Facebook: https://www.facebook.com/groups/thebusinessownersgroup/ Amazon links to the gear we use to podcast: Zoom H6 Handy Recorder: https://amzn.to/2Jp14uA Audio-Technica AT2020 Cardioid Condenser Microphone: https://amzn.to/2UqvDq1 Adjustable Mic stands: https://amzn.to/2wNODFI Simple Pop filters: https://amzn.to/3arhONJ XLR Cables: https://amzn.to/2UpMVDs SD Card: https://amzn.to/2UFCzhQ
As you are likely aware, launching a business is no fools errand! It requires discipline, vision, great courage, and support! In this episode, Roy Stein joins the show to discuss his background, how he and his business partner launched and sold other businesses, the parallel between marriage and business partnership, everything you need to know about BabelBark, and his best practices for success!Visit www.babelbark.com to learn more about the paltform that helps you best manage everything for your pet family members! Having a one stop shop for all your pets records, appointments, etc. Powered by The Binge Podcast Network!Support the MYB Community! Go to www.themybpodcast.com and join the FB group at www.facebook.com/groups/entermemphisBrandPod, your brand's voice. Amplified! Reach out to Ron for help with launching and monetizing your podcast platform! Now is the time! www.brandyourpod.com
007 | How serial entrepreneur Roy Stein has quickly scaled by leveraging specialists versus generalists.
Inde On Air with Maren Kate
Babelbark.com has scaled in a few years to hundreds of thousands of users across several verticals in the “pet parent ecosystem” by building a core (remote) team and outsourcing everything else (PR, branding, digital marketing) to high-quality, high-cost agencies.See omnystudio.com/listener for privacy information.