Andy Duggan's guest appearances

Andy Duggan

Comics Coast To Coast

20 Minute Marketing

Jake Parker

Matt Rhodes

Michael Barber

David Cooper

Phil Rood

Nicolas Fisher

Matt Davies

John Kovalic

Liam Smith

Estelle Keeber

Ashley Jones

Jenn Lee

Christine Knopp

Sarah Santacroce

Jay Myers

OwlTail

We're very excited to share episode 64 of the podcast with you. This week we chat with Andy Duggan, who is a chartered marketer that has worked in roles at BP, The Co-op bank, Zen Internet, and more. So, Andy brings lots of marketing experience to the show.  A few weeks ago, Andy shared a post on LinkedIn that talked about why brands need to cut weak influencers from their outreach strategy. His post focused on the UK government's decision to spend £63,000 on paying 42 social media influencers to post about the UK Test and Trace app for COVID-19. We thought that his post would make for a great podcast episode. During the episode, Andy talks us through that post and shares his thoughts on why brands need to change their influencer marketing strategy. He talks about the importance of finding the middle ground between having brand ambassadors and paying for one-off posts. We asked Andy to share how he would approach setting up an influencer campaign and he also shared some examples of brands that have used influencers both successfully and poorly. We love that Andy left nothing on the table during this episode and we're confident that all of our listeners will gain value from this episode, whether you work directly with influencers or not!

We're very excited to share episode 64 of the podcast with you. This week we chat with Andy Duggan, who is a chartered marketer that has worked in roles at BP, The Co-op bank, Zen Internet, and more. So, Andy brings lots of marketing experience to the show.  A few weeks ago, Andy shared a post on LinkedIn that talked about why brands need to cut weak influencers from their outreach strategy. His post focused on the UK government's decision to spend £63,000 on paying 42 social media influencers to post about the UK Test and Trace app for COVID-19. We thought that his post would make for a great podcast episode. During the episode, Andy talks us through that post and shares his thoughts on why brands need to change their influencer marketing strategy. He talks about the importance of finding the middle ground between having brand ambassadors and paying for one-off posts. We asked Andy to share how he would approach setting up an influencer campaign and he also shared some examples of brands that have used influencers both successfully and poorly. We love that Andy left nothing on the table during this episode and we're confident that all of our listeners will gain value from this episode, whether you work directly with influencers or not!

How To Leverage Influencers In 2021 | With Andy Duggan | 20 Minute Marketing #64

Andy Duggan joins Brian Dunaway and Matthew Ducharme to talk about his KickStarter Project Black Fin: Barbarian Shark and much more…   Show Notes CC2C Guest History: This is our second chat with Andy. Previously on Episode 218. https://comicscoasttocoast.com/podcast/comics-coast-coast-218-andy-duggan-interview/ About the work: Before the breaking of the continents and the sinking […]

Andy Duggan joins Brian Dunaway and Matthew Ducharme to talk about his KickStarter Project Black Fin: Barbarian Shark and much more…   Show Notes CC2C Guest History: This is our second chat with Andy. Previously on Episode 218. <a href="https://comicscoasttocoast.com/podcast/comics-coast-coast-218-andy-duggan-interview/" rel="nofollow" target="_blank">https://comicscoasttocoast.com/podcast/comics-coast-coast-218-andy-duggan-interview/</a> About the work: Before the breaking of the continents and the sinking […]

CCC 335 – The Andy Duggan Interview Part 2