Demetria Wideman's guest appearances

Demetria Wideman

AXiNsider by Airport Experience® News

OOH Insider

Jeff Taylor

Wolfgang Puck

Jenny Ly

Jeremy Smith

Nick Baker

Ryan Patel

David Shaw

Scott Carr

Paul Brown

Louis Armstrong

Chris Hartman

Brad Wolfe

Bethanie Nonami

David Long

Kate Webb

OwlTail

Demetria Wideman, Vice President of Business Development and Airport Partnerships at ReachTV, chats about how to best reach out and connect to tastemakers on the go.ReachTV is a linear short-form television network designed for travelers. They create opportunities for audiences to stay informed on the latest news, sports, business, style, and entertainment.Takeaways One of top challenges within airport advertising is the red tape. Airports have contractual duties to their brands. Advertisers have to be cognizant when making decisions in this space.Travel is a very personal experience. Although travelers are surrounded by hundreds of people, they are attentive and engage with their environment.Television is a communal activity. The content on the screen brings familiarity into foreign environments and allows people to connect to others.ReachTV provides a communal experience for travelers within a high-stress environment. They strive to be a source of connection, trust, and community.ReachTV is exploring ways for brands that advertise on screens to also convert to become the point of purchase in the terminal. LinksLinkedIn: https://www.linkedin.com/in/dwideman/Email: demetria.wideman@reachtv.comReachTV: http://reachtvnetwork.com/Powered by OneScreen.aiOneScreen.ai is the first free, public-access directory for all things Out of Home.Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/

Demetria Wideman, Vice President of Business Development and Airport Partnerships at ReachTV, chats about how to best reach out and connect to tastemakers on the go.ReachTV is a linear short-form television network designed for travelers. They create opportunities for audiences to stay informed on the latest news, sports, business, style, and entertainment.Takeaways <ul><li>One of top challenges within airport advertising is the red tape. Airports have contractual duties to their brands. Advertisers have to be cognizant when making decisions in this space.</li><li>Travel is a very personal experience. Although travelers are surrounded by hundreds of people, they are attentive and engage with their environment.</li><li>Television is a communal activity. The content on the screen brings familiarity into foreign environments and allows people to connect to others.</li><li>ReachTV provides a communal experience for travelers within a high-stress environment. They strive to be a source of connection, trust, and community.</li><li>ReachTV is exploring ways for brands that advertise on screens to also convert to become the point of purchase in the terminal. </li></ul>Links<ul><li>LinkedIn: <a href="https://www.linkedin.com/in/dwideman/" rel="nofollow" target="_blank">https://www.linkedin.com/in/dwideman/</a></li><li>Email: <a href="mailto:demetria.wideman@reachtv.com">demetria.wideman@reachtv.com</a></li><li>ReachTV: <a href="http://reachtvnetwork.com/" rel="nofollow" target="_blank">http://reachtvnetwork.com/</a></li></ul><a href="https://www.onescreen.ai/learning-center" rel="nofollow" target="_blank">Powered by OneScreen.ai</a> <a href="http://OneScreen.ai" rel="nofollow" target="_blank">OneScreen.ai</a> is the first free, public-access directory for all things Out of Home.Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: <a href="https://www.troweco.com/" rel="nofollow" target="_blank">https://www.troweco.com/</a>

Airport Advertising Masterclass with Demetria Wideman Executive Vice President Growth of ReachTV

Demetria Wideman has made quite an impact during her time at Hartsfield-Jackson Atlanta International Airport. Since arriving eleven years ago, she truly cannot look at air travel in the same way. During her time Demetria has been a part of and a witness to the many milestones and achievements at ATL. Additionally, she notes how the airport has strengthened her. Ones To Watch is a new, recurring series produced by Airport Experience News. Here we will feature emerging, up-and-coming members of commercial management teams from across North America.

Demetria Wideman has made quite an impact during her time at Hartsfield-Jackson Atlanta International Airport. Since arriving eleven years ago, she truly cannot look at air travel in the same way. During her time Demetria has been a part of and a witness to the many milestones and achievements at ATL. Additionally, she notes how the airport has strengthened her. Ones To Watch is a new, recurring series produced by Airport Experience News. Here we will feature emerging, up-and-coming members of commercial management teams from across North America.

Ep. 44 - Demetria Wideman, Hartsfield-Jackson Atlanta International Airport