Jessica Swesey's guest appearances

Jessica Swesey

The Real Estate Sessions

Inman Reconnect

Teresa Boardman

Stefan Swanepoel

Keller Williams

Rob Hahn

Ben Kinney

Emily Chenevert

Joe Rand

Valerie Garcia

Tom Ferry

Glenn Sanford

Sherry Chris

Anne Jones

Brad Inman

Pete Flint

Robert Reffkin

OwlTail

1000watt uses a personalized story to creatively market businesses in real estate. Jessica Swesey, a Partner and Chief Copywriter for 1000watt, tells powerful stories of real estate businesses Through these stories, she brings out the characteristics of the company that connects with their customers. In this episode, Jessica shares how she began her career, the value of copywriting, and the mistakes she often sees businesses making in their marketing. She suggests that the most important thing a new agent can do is to “keep showing up.   Introduction [00:01]   Copywriting – a necessary skill for marketers [01:25]   How Jessica came to San Francisco [03:55]   Switching from Engineering to English [05:57]   Jessica’s college experience [07:57]   How a sports-writer position led to her current career [10:13]   Experience working for Inman [12:53]   Jessica’s experience working for 1000watt [17:30]   The team at 1000watt works together to create a cohesive content [18:30]   What it’s like to work with teams—the future of the real estate industry [21:19]   The process of sharing stories of businesses—Sincerely Yours [24:09]   Serving over selling [26:46]   The mistakes Jessica sees businesses making while sharing their message [29:43]   What one piece of advice would you give to a new agent? [32:15]   Quotes:   “At the time I didn’t know anything about real estate. If I can learn how to score a baseball game, I think I can figure out what mortgages mean and all that stuff.” [15:02]   “A sale is an exchange of value. How can I give this person value?” [28:27]   “When you don’t say anything at all, you are creating the space for others to come in and say something about you or for you.” [31:18]   Resources:   Sincerely Yours by 1000watt    The Brad Inman Daily Dispatch: Serving over selling   Find Jessica on Twitter @jswesey or jessica@1000watt.net       Connect:  Find | THE REAL ESTATE SESSIONS  At Tresonline.com  Find | Bill Risser  At bill.risser@fnf.com  On Twitter  On Facebook  On Youtube  RATE &amp; SUBSCRIBE   At Ratethispodcast.com/REsessions  On Apple Podcasts  On Google Podcasts  On Stitcher  

<a href="https://1000watt.net/" rel="nofollow" target="_blank">1000watt</a> uses a personalized story to creatively market businesses in real estate. Jessica Swesey, a Partner and Chief Copywriter for 1000watt, tells powerful stories of real estate businesses Through these stories, she brings out the characteristics of the company that connects with their customers. In this episode, Jessica shares how she began her career, the value of copywriting, and the mistakes she often sees businesses making in their marketing. She suggests that the most important thing a new agent can do is to “keep showing up. Introduction [00:01] Copywriting – a necessary skill for marketers [01:25] How Jessica came to San Francisco [03:55] Switching from Engineering to English [05:57] Jessica’s college experience [07:57] How a sports-writer position led to her current career [10:13] Experience working for Inman [12:53] Jessica’s experience working for 1000watt [17:30] The team at 1000watt works together to create a cohesive content [18:30] What it’s like to work with teams—the future of the real estate industry [21:19] The process of sharing stories of businesses—Sincerely Yours [24:09] Serving over selling [26:46] The mistakes Jessica sees businesses making while sharing their message [29:43] What one piece of advice would you give to a new agent? [32:15] Quotes: “At the time I didn’t know anything about real estate. If I can learn how to score a baseball game, I think I can figure out what mortgages mean and all that stuff.” [15:02] “A sale is an exchange of value. How can I give this person value?” [28:27] “When you don’t say anything at all, you are creating the space for others to come in and say something about you or for you.” [31:18] Resources: <a href="https://1000watt.net/blog/sincerely-yours/" rel="nofollow" target="_blank">Sincerely Yours</a> by 1000watt <a href="https://www.inman.com/2020/04/10/daily-dispatch-brad-inman-valerie-garcia-jessica-swesey/" rel="nofollow" target="_blank"> The Brad Inman Daily Dispatch</a>: Serving over selling Find Jessica on Twitter <a href="https://twitter.com/jswesey?lang=en" rel="nofollow" target="_blank">@jswesey</a> or <a href="mailto:jessica@1000watt.net">jessica@1000watt.net</a> Connect: Find | THE REAL ESTATE SESSIONS At <a href="https://tresonline.com/" rel="nofollow" target="_blank">Tresonline.com</a> Find | Bill Risser At <a href="mailto:bill.risser@fnf.com">bill.risser@fnf.com</a> On <a href="https://twitter.com/billrisser" rel="nofollow" target="_blank">Twitter</a> On <a href="https://www.facebook.com/billrisser" rel="nofollow" target="_blank">Facebook</a> On <a href="https://www.youtube.com/user/billrisseraz" rel="nofollow" target="_blank">Youtube</a> RATE &amp; SUBSCRIBE At <a href="https://ratethispodcast.com/resessions" rel="nofollow" target="_blank">Ratethispodcast.com/REsessions</a> On <a href="https://podcasts.apple.com/us/podcast/the-real-estate-sessions/id1025257682?ls=1&amp;mt=2" rel="nofollow" target="_blank">Apple Podcasts</a> On <a href="https://podcasts.google.com/?feed=aHR0cDovL2JpbGxyaXNzZXIubGlic3luLmNvbS9yc3M%3D" rel="nofollow" target="_blank">Google Podcasts</a> On <a href="https://www.stitcher.com/podcast/bill-risser/the-real-estate-sessions?refid=stpr" rel="nofollow" target="_blank">Stitcher </a>

Episode 244 - Jessica Swesey, Partner and Chief Copywriter, 1000watt

Every day, as part of his daily routine, Inman founder Brad Inman texts and talks with many of the most important people in the real estate industry.Now, in these unprecedented times, he’s making some of those conversations public to share with you, the Inman community. Welcome to Brad Inman’s Daily Dispatch with Valerie Garcia and Jessica Swesey.

Every day, as part of his daily routine, Inman founder Brad Inman texts and talks with many of the most important people in the real estate industry.Now, in these unprecedented times, he’s making some of those conversations public to share with you, the Inman community. Welcome to Brad Inman’s Daily Dispatch with Valerie Garcia and Jessica Swesey.

The Daily Dispatch #26: Valerie Garcia, Jessica Swesey and Brad Inman