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Adam Hadi Podcasts

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5 of The Best Podcast Episodes for Adam Hadi. A collection of podcasts episodes with or about Adam Hadi, often where they are interviewed.

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5 of The Best Podcast Episodes for Adam Hadi. A collection of podcasts episodes with or about Adam Hadi, often where they are interviewed.

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How Adam Hadi and Current take the underbanked to the bank.

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Meet Adam Hadi, the marketing mind behind Current -- a start up virtual bank for underbanked hipster and gig workers that has raised over $50M in VC capital, has 1.2 million plus users, and over a billion dollars in deposits.  Discover the serious-as-a-heart-attack secret behind the success of their hilarious meme ads.  How they win the trust battle against the Capital Ones, Wells Fargos, and Chase banks of the world. Then we’ll dig into some spectacularly bad ads for back scratchers and sunflower seed feeders and the big promise that pays off time after time in Current’s best performing ads. 

KEY TAKEAWAYS
  •  How to make money by stealing customers that your competitors don’t want.
  • What you can do to minimize the upfront financial hit when hiring influencers.
  • How to turn what prospects hate about your competitors into something they’ll love about you.
  • The amazing advertising power of emojis.
  • How to win a guerrilla war against industry Goliaths.
BIO
The VP of Marketing at Current, a leading U.S. challenger neobank built to meet the needs of people who have been overlooked by the traditional banking industry, Adam Hadi specializes in user acquisition and influencer marketing. Previously, he was the Head of Marketing at Draft (PlayDraft.com) and led User Acquisition at Topps Digital after spending several years as an Economist for the Bureau of Labor Statistics.  He earned an M.A. in Applied Economics from Johns Hopkins University and a B.A. in Economics from Binghamton University.
Sep 03 2020 · 43mins
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S01-E01: Adam Hadi, Current

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Adam Hadi is the VP of Marketing for Current, the mobile bank FinTech app. In this show, Adam talks to us about learning languages, looking for homes in NYC, marital longevity, and how to fix the NY Knicks. For our Talk Nerdy to Me segment, we’ll discuss personalized marketing for your customers.

Appy Hour Talk Show by App Growth Summit: Season 01 - Episode 01

Aug 03 2020 · 34mins
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🙆🏾‍♂️Why you need to protect your brand in a relentlessly performance focused world - with Adam Hadi(VP of Marketing at Current)🌎

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My guest today is Adam Hadi, the VP of Marketing at the mobile bank Current. Adam began his career as an economist at the Bureau of Labor Statistics and made his way into mobile app marketing for The Topps Company. Since then, he’s headed up marketing for leading apps such as Draft, Quidd and now Current – and advised a host of other apps on influencer marketing. Adam’s experiences are fascinating because with his background in quantitative performance-focused marketing, he would be an unlikely proponent of branding in marketing - yet in his present role at Current, he has championed driving performance while being very brand-focused, even without massive budgets. In this conversation, we dive into why branding matters, especially for high-involvement products like fintech apps - and how Adam approaches this. As someone that, much like Adam, is very performance-focused, this was a refreshing & new perspective on marketing.

Key Highlights:

  • As someone with a predominantly performance marketing background, what made Adam aware of the importance of branding.
  • Why branding is far less important for games than it is for high-involvement, emotional products like fintech apps.
  • How Current’s brand and performance marketing efforts are integrated.
  • Why complete focus on performance can erode your brand - and eventually hurt performance.
  • How Adam recommends approaching branding for a performance marketer that is looking to become more brand-conscious.
  • How the evolution of mobile has resulted in the natural shift to an increasing emphasis on branding.

Check out the full transcript and show notes here:
http://mobileuseracquisitionshow.com/episode/why-you-need-to-protect-your-brand-in-a-relentlessly-performance-focused-world-with-adam-hadivp-of-marketing-at-current/
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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

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Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co

Feb 18 2020 · 25mins
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The inner workings of internet fame - with Sophia Yeh(Influencer Manager) & Adam Hadi(VP of Marketing at Current)

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Today’s is a unique episode. I have two amazing guests to offer two different perspectives about a theme that I’ve always been very very fascinated by - influencer marketing, and the economics of internet fame. Sophia Yeh(aka Sophia Beatbox, or Sophia Kiddbeatz) is a YouTuber and influencer manager. Sophia literally grew up with Youtube. She started making videos in high school, and really took off on the Youtube platform as a teenager making these really cool beatboxing videos. After growing her presence on Youtube for a number of years, she moved over to the business side of influencer marketing - in helping influencers strike deals with brands. Adam Hadi is the VP of Marketing at Current, and is known as one of the foremost experts in the world at influencer marketing, particularly for mobile apps. Adam began his career as an economist at the Bureau of Labor Statistics, and made his way into mobile app marketing for The Topps Company, in which capacity he stumbled upon the wild world of influencer marketing. Since then, he’s headed up marketing for leading apps such as Draft, Quidd and now Current - and advised a host of other apps on influencer marketing. Between them, Adam & Sophia bring very unique perspectives on influencer marketing - on what it’s like to be an influencer, on what it takes to grow an audience as an influencer, on the unique and peculiar challenges of being a creator and a businessperson, on how deals are made on influencer marketing platforms - and so much more.

KEY HIGHLIGHTS

  • What inspired Sophia to make Youtube videos in high school - and the first results she saw on her first 4 videos.
  • How Adam stumbled upon influencers while running campaigns for a soccer app.
  • How influencers like MiniMinter & KSI evolved with the Youtube platform and expanded their brand from just FIFA related content to much broader themes.
  • How Adam essentially hunted down his target influencers at the conference PAX East.
  • The most important factor that contributes to an influencer’s early growth - and why ignoring this caused Sophia’s Youtube to die down for a bit. How this factor impacts Youtube’s algorithms.
  • What catalyzes influencers who grow really big - or expand their brand in dramatically different ways?
  • What results Sophia saw when she tested videos that didn’t show her beatboxing
  • How marketers evaluate a new channel for influencers who are present on it. Is there a minimum audience size at which a platform becomes interesting for marketers?
  • Why influencer marketing can be intimidating for performance marketers - since they dont have a lot of raw data to base decisions off of. What Adam recommends doing to make these assessments when there is imperfect data.
  • Why platforms such as Google have had some reluctance to embracing influencer marketing
  • The Adpocalypse - and how that hit influencers badly, and how Sophia reacted to the hit her channels were taking. 

Check out the full transcript and show notes here:
https://howthingsgrow.co/the-inner-workings-of-internet-fame-with-sophia-yehcmo-at-most-amazing-adam-hadivp-of-marketing-at-current/

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Get more goodies here:
http://MobileUserAcquisitionShow.com
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

Apr 29 2019 · 50mins
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Influencer Marketing's Jerry Maguire Moment: An interview with Adam Hadi

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In this interview, Mobile Dev Memo's Eric Seufert speaks with Adam Hadi, a mobile influencer marketing expert, about growing a mobile user base with influencer marketing.
Mar 05 2017 · 40mins