Jennifer Dawson's guest appearances

Jennifer Dawson

Run a Profitable Gym

SSPI

Tom Hanks

Jake Johnson

Jay Williams

Mark Divine

Chris Lee

Brian Chontosh

Jocko Willink

Jason Brown

Ari Meisel

Mike Flynn

Mike LeJeune

Mike Michalowicz

Jason Khalipa

Bob Burg

AJ Wilcox

OwlTail

Think having 500 members will make your gym profitable? It depends on how much each of those members is paying you—and if you have 500 members, chances are they're not paying much. Microgyms don't become profitable by selling discounted services—group training—in bulk. They become profitable by selling high-value services to the right clients and increasing their ARM (average revenue per member). Northglenn Health &amp; Fitness has an ARM of $314 per member—even during COVID. Tune in to learn what owner Jennifer Dawson does to keep that number high.Links:Northglenn Health &amp; FitnessIncite Tax: Profit First for MicrogymsTwo-Brain CoachingFree ToolsTimeline:1:40 – Calculating ARM. 3:18 – The big mistake Jennifer avoided when she opened her gym.5:52 – What Jennifer did to increase her ARM. 8:16 – How goal-review sessions can help you increase revenue.10:21 – Helping, not selling.14:14 – Winning by not making the sale.18:16 – The easy sale is soon lost.21:42 – To increase ARM, you have to build relationships.24:06 – Increasing ARM during COVID.32:37 – How affinity marketing can keep ARM going strong. 34:53 – The disservice you’re probably doing your clients (and how it undercuts your ARM).36:08 – Why you need an annual plan.38:04 – The key to high ARM: Offering multiple services.

Think having 500 members will make your gym profitable? It depends on how much each of those members is paying you—and if you have 500 members, chances are they're not paying much. Microgyms don't become profitable by selling discounted services—group training—in bulk. They become profitable by selling high-value services to the right clients and increasing their ARM (average revenue per member). Northglenn Health &amp; Fitness has an ARM of $314 per member—even during COVID. Tune in to learn what owner Jennifer Dawson does to keep that number high. Links: <a href="https://northglennhealthandfitness.com/" rel="nofollow" target="_blank">Northglenn Health &amp; Fitness</a> <a href="https://profitfirstformicrogyms.com/5days/" rel="nofollow" target="_blank">Incite Tax: Profit First for Microgyms</a> <a href="https://twobraincoaching.com/" rel="nofollow" target="_blank">Two-Brain Coaching</a> <a href="https://twobrainbusiness.com/free-tools/" rel="nofollow" target="_blank">Free Tools</a> Timeline: 1:40 – Calculating ARM. 3:18 – The big mistake Jennifer avoided when she opened her gym.5:52 – What Jennifer did to increase her ARM. 8:16 – How goal-review sessions can help you increase revenue.10:21 – Helping, not selling.14:14 – Winning by not making the sale.18:16 – The easy sale is soon lost.21:42 – To increase ARM, you have to build relationships.24:06 – Increasing ARM during COVID.32:37 – How affinity marketing can keep ARM going strong. 34:53 – The disservice you’re probably doing your clients (and how it undercuts your ARM).36:08 – Why you need an annual plan.38:04 – The key to high ARM: Offering multiple services.

$314 Average Revenue Per Member—How Jennifer Dawson Did It

Nicole Stott

Penelope Longbottom

In this conversation, the second of a four-part series on mentorship, SSPI Director of Development and Innovation Lou Zacharilla speaks with three women mentors and leaders of the industry.  Dr. Jennifer Dawson is the Staff Functional Safety Engineer with the Toyota Research Institute.  Before that, she worked at Space Systems Loral as the Technical Director for Robotic Servicing of Geosynchronous Satellites, as Head of Safety and Technical Program Manager at Nuro and as a researcher at Stanford University, where she developed a cryogenic test facility, conducted experiments on a superconducting position sensor, defined requirements, and fabricated and tested customized electrical connectors. Dr. Dawson received a Promise Award from SSPI in 2016 and was also responsible for nominating the 2019 Mentor of the Year, Rob Lyon, whom you heard from in Episode 1.  Penelope Longbottom is a member of the Space &amp; Satellite Hall of Fame who has devoted her career to explaining satellites as one of the industry’s premiere public relations executives. She served in a variety of jobs, from Director of Communications and later Vice President at Hughes to Senior Marketing Communications Executive with Lockheed Martin Intersputnik, Lockheed Martin Space &amp; Strategic Missiles and XM Satellite Radio. While at Hughes, Penelope was key to the promotion of DirectTV and America’s first Mobile Satellite System. She founded Longbottom Communications and merged the company with Sage Communications one decade later. Penelope has been a relentless advocate for more space for women in the industry and has been a mentor to dozens.  Nicole Stott was seen recently in super bowl commercial with Busy Philipps and Lilly Singh riding the first Olay rocket! It was her third mission to space. Nicole is a retired NASA astronaut who performed two important missions on the International Space Station, where she served as flight engineer for Expeditions 20 and 21. She was a Mission Specialist on Space Shuttle Missions 128 and 133. Nicole began her career as a Structural Design Engineer with Pratt &amp; Whitney. She was the first astronaut to have a picture taken with the SSPI logo from space.

Mentorship Roundtable Part 2: Women Making a Better Satellite World with Penelope Longbottom, Nicole Stott & Jennifer Dawson