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Bob Ruffolo

13 Podcast Episodes

Latest 26 Nov 2022 | Updated Daily

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The Future of Inbound Marketing with Bob Ruffolo

Forward Obsessed

Dive into the rapidly growing world of Inbound Marketing with Bob Ruffolo, Founder and CEO of IMPACT, a company focused on helping people find success with inbound marketing through education, events, and agency services. After building his first website in 7th grade, Bob realized he had a talent for web design and a knack for helping people with marketing their business. Bob started as a freelance Web Designer, then transitioned to creating IMPACT from the ground up. Bob built IMPACT as an inbound marketing firm, but over time transitioned the company’s model into a coaching and consulting firm after partnering with Marcus Sheridan, Author of “They Ask You Answer”  In this interview, listen to Bob’s cautionary tale about entrepreneurial partnerships, how to protect your interests when starting a business, and how honesty and transparency are the most important aspects of a healthy company culture. You’ll get an  inside look on the loneliness of leadership, gain a better understanding on why “empathy flows down” in a hierarchy, and learn how a leader must understand how power dynamics change as a business grows.  👀Learn more about IMPACT 📖Read “They Ask You Answer” By Marcus Sheridan 📚Other books our guest can’t live without: “Rocket Fuel” by Gino Wickman  “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller “Scaling Up: How a Few Companies Make It...and Why the Rest Don't” by Verne Harnish Visit us at Forward Obsessed and join the conversation.  We Design Demand. Learn more about Digital Surgeons

1hr 3mins

14 Jul 2022

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139: Become an exceptional leader with Bob Ruffolo

The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits

Bob Ruffolo is the founder and CEO of IMPACT, a company focused on helping people find success with inbound marketing through education, events, and agency services. They’ve twice been recognized as HubSpot's Partner Agency of the Year. Beyond being driven to grow IMPACT, Bob strives to be at the forefront of the inbound marketing movement and loves helping similar agencies execute their growth.

38mins

18 Feb 2020

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016 - The One Trait You Need to Make Your Marketing a Success - Bob Ruffolo Interview

Win Win - An Entrepreneurial Community

Our guest today is Bob Ruffolo, founder and CEO of IMPACT digital marketing (www.ImpactBND.com). He shares with us (1) the one trait you need to make your marketing a success (hint: it's probably not what you would have guessed); (2) how he's used the "They Ask You Answer" philosophy (articulated by his now-partner, Marc Sheridan in his book by the same name) to evolve his own business; and (3) they way his business broke through the ceiling each of the three times hit it.Enjoy!

42mins

11 Sep 2019

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016 - The One Trait You Need to Make Your Marketing a Success - Bob Ruffolo Interview

Win Win - An Entrepreneurial Community

Our guest today is Bob Ruffolo, founder and CEO of IMPACT digital marketing (www.ImpactBND.com). He shares with us (1) the one trait you need to make your marketing a success (hint: it's probably not what you would have guessed); (2) how he's used the "They Ask You Answer" philosophy (articulated by his now-partner, Marc Sheridan in his book by the same name) to evolve his own business; and (3) they way his business broke through the ceiling each of the three times hit it.Enjoy!

42mins

11 Sep 2019

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016 - The One Trait You Need to Make Your Marketing a Success - Bob Ruffolo Interview

Win Win - An Entrepreneurial Community

Our guest today is Bob Ruffolo, founder and CEO of IMPACT digital marketing (www.ImpactBND.com). He shares with us (1) the one trait you need to make your marketing a success (hint: it's probably not what you would have guessed); (2) how he's used the "They Ask You Answer" philosophy (articulated by his now-partner, Marc Sheridan in his book by the same name) to evolve his own business; and (3) they way his business broke through the ceiling each of the three times hit it.Enjoy!

42mins

11 Sep 2019

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How to Create a Culture That Grows Your People and Your Business with Bob Ruffolo

The Agency Profit Podcast

In this episode, Bob Ruffolo from IMPACT joins us to share the story behind IMPACT - an award winning marketing agency. Among his lessons, he shares the struggle of getting stuck in the 20 ish employee range, and how he finally broke out of that to grow to over 60 employees today. About Bob Ruffolo Bob is the founder and CEO of IMPACT, a company focused on helping people find success with inbound marketing through education, events, and agency services. In 2017, IMPACT was recognized as HubSpot's Partner Agency of the Year. Personally, Bob is a graduate of Central Connecticut State University and was inducted into their School of Business Hall of Honor in 2014 for entrepreneurial excellence. In the same year, he was also recognized as one of Hartford Business Journal's 40 Under Forty. Beyond being driven to grow IMPACT, Bob strives to be at the forefront of the inbound marketing movement and loves helping similar agencies execute their growth. In his spare time, he is a regular speaker at HubSpot's annual Inbound Conference and local universities, an active member of several entrepreneurial groups, and sits on the boards of local educational and community foundations. He is also an avid Yankees and Jets fan. Resources from Bob Jim Collins Books: http://bit.ly/JimCollinsBooks EOS System: https://www.eosworldwide.com/what-is-eos The Game of Business: http://bit.ly/GreatGameofBiz IMPACT Elite FB Group: http://bit.ly/IMPACTElite IMPACT LIVE: https://www.impactbnd.com/live Follow Bob Online Impact Website: https://www.impactbnd.com LinkedIn: https://www.linkedin.com/in/bobruffolo/ Twitter: https://twitter.com/BobRuffolo

40mins

16 May 2019

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Deals by Stage and Source, the Publisher Model, & the New Academy UX (with Bob Ruffolo) [Hubcast 222]

The Hubcast

Live from HubSpot Headquarters in Boston, Bob Ruffolo joins the Hubcast today to talk about IMPACT's "publisher model," reporting on the original source of deals in your pipeline, and the Academy's site redesign.

23mins

18 Apr 2019

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Building a Community to Connect with Influencers - Bob Ruffolo

Beyond Influencer Marketing

Bob Ruffolo, Founder and CEO of IMPACT (2017 Hubspot’s Partner Agency of the Year), talks about how to build a thriving community to connect with influencers and clients. Bob Ruffolo’s Journey Bob started providing marketing services as a freelancer. The growth of his client base inspired him to create IMPACT, his inbound marketing agency. The agency has experienced dramatic growth in the past few years, leading to its designation as Hubspot's Partner Agency in 2017. Now, Bob is growing the company's impact and presence by focusing on the power of community. Your influencer marketing story During our conversation, Bob reveals: How to leverage local networking events and associations to meet influencers and grow your business. The important role of mentorship in your personal and professional life. The #1 factor to deepen your business connections. How to build a community and its role in your ability to connect with new clients and influencers.   One Thing You’re Most Excited About Bob is thrilled about his growing community on Facebook: IMPACT Elite--where the sharpest minds in marketing are hanging out! The community plays an important role in the fulfillment of IMPACT's mission as a resource to support entrepreneurs. Resources and Tools Mentioned IMPACT Elite Facebook Group IMPACT Live, the annual live event in Hartford, Connecticut. Gino Wickman's Books, such as "Traction: Get a Grip on Your Business." Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink Double Double: How to Double Your Revenue and Profit for 3 Years or Less by Cameron Herold Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative by Scott Brinker More About Bob Ruffolo Bob is the founder and CEO of IMPACT, a company focused on helping people find success with inbound marketing through education, events, and agency services. In 2017, IMPACT was recognized as HubSpot's Partner Agency of the Year. Join IMPACT Elite: https://www.impactbnd.com/blog/marketing-community-impact-elite

26mins

26 Mar 2018

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15: Discover the secret ingredient HubSpot Diamond Partner IMPACT uses to deliver consistently outstanding results for clients with Bob Ruffolo

The Daily Hub with Samantha Alford

Bob Ruffolo is the founder and CEO of IMPACT, an agency he formed in 2009 to help people and their organizations succeed by changing the way they market themselves online. Since its founding, IMPACT has achieved its status as one of HubSpot's Diamond Partner Agencies and secured its place as one of the top inbound marketing agencies in the country. Today we’re chatting with Bob about how he has built IMPACT to deliver results for customers like increasing qualified lead generation between 84% within 5 months and 380%!

48mins

8 Feb 2017

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38: Bob Ruffolo on Why Team Culture Matters for the Bottom Line

Agency Advantage - Actionable advice to help digital agency owners, consultants, and freelancers be more successful

In this episode of Hubstaff’s Agency Advantage Podcast, we’re talking with Bob Ruffolo of IMPACT Branding and Design who shares how establishing a strong set of values saved his agency. To be honest, whenever I heard someone talk about their mission statement or core values, I thought of cheesy motivational posters with words like “Perseverance” and a... The post Agency Advantage 38: Bob Ruffolo on Why Team Culture Matters for the Bottom Line appeared first on Hubstaff Blog.

58mins

24 Aug 2016

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