Colin Byrne's guest appearances

Colin Byrne

Golf Weekly - NOT the Patreon Feed

Paddy Holohan's No Shame Podcast

10K Dollar Day

Added Time: The Irish Times Sports Podcast

PRmoment Podcast

Conversations & Coffee

PaddyTalksGolf

Grappling with Physio Podcast

Senior Times

That Great Business Show

Owen Colgan

John Lally

Richie Power

David McSavage

Fiona Feeley

Kevin Thomas

Keith Joyce

Oscar Willis

Ger Redmond

Conor Ryan

Patrick Reed

Dan Cleary

Tom Murphy

Simon McEvoy

Sean Lawson

OwlTail

Pamela Laird

Mary Walsh

Stuart Fitzgerald

Any business, no matter what size or how old it is, should always be ready for sale. If your business is 'sale ready' you're on the right track for making your business even more successful. Take a cold, clinical and hard look at your business and ask, are we doing the best that we can? If not, what could we do better. Why would someone want to buy us? Why would someone NOT want to buy us? Waterford accountants FitzGerald Power brought brand experts Totem into their business to give it a 'once over' - and lessons were learnt. Colin Byrne, Creative Director with Totem and Stuart FitzGerald, managing partner at FitzGerald Power share their insights about the process and why and how any business would benefit from doing the same.Their 'hires in a heartbeat'. Colin wants business coach Marty Neumeier and Stuart opted for another business coach, his choice was Jim Collins.Mary Walsh is co-founder with husband Shay of what is now Ireland's largest pallet maker. Former banker Mary joined TeamGBS to share her passion for pallets. She even admits on air that she 'LOVES pallets'. So that's a first! Every business has its little quirks and we learn that to make pallets you have to heat them to 56 degrees Centigrade to ensure the death of the dreadful bark beetle. Mary's business was transformed when she entered the 'Going for Growth' programme, run by Paula FitzSimons and she encourages anyone who can, to get involved in that programme. Mary is also volunteer lead entrepreneur on the wonderful Acorns programme that encourages women in rural Ireland to get involved in business and Mary also shares her passion for that.Her 'hire in a heartbeat'? Ryanair's Michael O'Leary - a popular choice amongst TeamGBS members, but he'd have to start at the bottom.Pamela Laird of Moxi Loves and Tammy Darcy of The Shona Project joined TeamGBS to encourage women entrepreneurs to get involved in the Visa (Card) 'She's Next' programme that will give five women led businesses €10,000 in cash each, plus mentoring that last year's winner Tammy, said was absolutely invaluable - opening doors right around the world. The Shona Project is fantastically successful in getting young women to be more confident and the social enterprise is now reaching around the world. Pamela's 'hire in a heartbeat' is Kim Kardashian (but of course!) whilst Tammy wants three hires, Gillian Maxwell, Orlaith Carmody and Michelle Obama (sure, why not?)All tips and insights are brought to you thanks to De Facto Shaving Oil - the world's best shaving oil. Hosted on Acast. See acast.com/privacy for more information.

Any business, no matter what size or how old it is, should always be ready for sale. If your business is 'sale ready' you're on the right track for making your business even more successful. Take a cold, clinical and hard look at your business and ask, are we doing the best that we can? If not, what could we do better. Why would someone want to buy us? Why would someone NOT want to buy us? Waterford accountants FitzGerald Power brought brand experts Totem into their business to give it a 'once over' - and lessons were learnt. Colin Byrne, Creative Director with Totem and Stuart FitzGerald, managing partner at FitzGerald Power share their insights about the process and why and how any business would benefit from doing the same.Their 'hires in a heartbeat'. Colin wants business coach Marty Neumeier and Stuart opted for another business coach, his choice was Jim Collins.Mary Walsh is co-founder with husband Shay of what is now Ireland's largest pallet maker. Former banker Mary joined TeamGBS to share her passion for pallets. She even admits on air that she 'LOVES pallets'. So that's a first! Every business has its little quirks and we learn that to make pallets you have to heat them to 56 degrees Centigrade to ensure the death of the dreadful bark beetle. Mary's business was transformed when she entered the 'Going for Growth' programme, run by Paula FitzSimons and she encourages anyone who can, to get involved in that programme. Mary is also volunteer lead entrepreneur on the wonderful Acorns programme that encourages women in rural Ireland to get involved in business and Mary also shares her passion for that.Her 'hire in a heartbeat'? Ryanair's Michael O'Leary - a popular choice amongst TeamGBS members, but he'd have to start at the bottom.Pamela Laird of Moxi Loves and Tammy Darcy of The Shona Project joined TeamGBS to encourage women entrepreneurs to get involved in the Visa (Card) 'She's Next' programme that will give five women led businesses €10,000 in cash each, plus mentoring that last year's winner Tammy, said was absolutely invaluable - opening doors right around the world. The Shona Project is fantastically successful in getting young women to be more confident and the social enterprise is now reaching around the world. Pamela's 'hire in a heartbeat' is Kim Kardashian (but of course!) whilst Tammy wants three hires, Gillian Maxwell, Orlaith Carmody and Michelle Obama (sure, why not?)All tips and insights are brought to you thanks to De Facto Shaving Oil - the world's best shaving oil. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Episode 89 That Great Business Show, Colin Byrne - Totem, Stuart FitzGerald - FitzGerald Power, Mary Walsh Ire Wel Pallets, Pamela Laird - Moxi Loves, Tammy Darcy, The Shona Project 

Joe, Nathan, Fionn and Peter look back on Pebble Beach and what could've been for Jordan Spieth. The lads are joined by caddie Colin Byrne for some fascinating insight into life on the tour, Louis Oosthuizen, Ernie Els and much more besides.

The Colin Byrne Interview

In today’s episode I chat with Colin Byrne (MCGREGOR FAST), Connor McGregor’s S&amp;C coach, close confidant and stable mate. Colin is one of the three main directors behind McGregor Fast, including Dr Julian Dalby and Connor McGregor himself. Where to start with Colin. Well, the standard story of growing up in Dublin in the 70s/80s/90s prior to the Celtic Tiger or the countries absorption into the Euro was one of getting a trade and a steady number. Colin could have been a painter and joined other family members in the Guild of Tanners and stayed in his lane. Fierce ambition to go against the grain and a chance meeting, when he took up cycling with his current long-term friend and mentor Dr Julian Dalby resulted in a different path which has led Colin to where he is now. As one of the main intricate members of a tight knit team behind the main man in MMA. Enjoy! 

In today’s episode I chat with Colin Byrne (MCGREGOR FAST), Connor McGregor’s S&amp;C coach, close confidant and stable mate. Colin is one of the three main directors behind McGregor Fast, including Dr Julian Dalby and Connor McGregor himself. Where to start with Colin. Well, the standard story of growing up in Dublin in the 70s/80s/90s prior to the Celtic Tiger or the countries absorption into the Euro was one of getting a trade and a steady number. Colin could have been a painter and joined other family members in the Guild of Tanners and stayed in his lane. Fierce ambition to go against the grain and a chance meeting, when he took up cycling with his current long-term friend and mentor Dr Julian Dalby resulted in a different path which has led Colin to where he is now. As one of the main intricate members of a tight knit team behind the main man in MMA. Enjoy!

Episode 17 - Colin Byrne MCGREGOR FAST 

Thanks for listening. stay up to date &amp; visit our Instagram here; 👉🏼 https://tinyurl.com/y5wy8vknWelcome to another edition of the podcast where Ross speaks with YES YOU ARE CORRECT.. He's back but this time in person.Colin Byrne, Conor McGregors Soigneur. From the impeccable McGregor FAST programme and team.we discuss;- Covid- Dustin Poirier Camp in Portugal- Colin's Book- How he got his nickname, Serpico Ninjaand much much more.Enjoy!✌🏼🌱 - RossCHECK OUT OUR MERCH HERE:https://ibb.co/WsBKxc1✩all colours and sizes available✩to order yours just simply email: Rossfvlogs@gmail.comLISTEN / SUBSCRIBE TO THE PODCASTApple Podcasts: https://tinyurl.com/y5sqgmtqSpotify: https://tinyurl.com/y38vzranGoogle: https://tinyurl.com/y3j4zhk7Subscribe to our YouTube Channel here 👉🏼 https://tinyurl.com/y4tuamyoCONNECT WITH CONVERSATIONS &amp; COFFEE✩ Website - https://tinyurl.com/y39tvlz9✩ Instagram - https://tinyurl.com/y5wy8vkn✩ Twitter - https://twitter.com/ConvCoffeePod✩ Facebook - https://www.facebook.com/conversations.coffee.501✩ Linktree - https://linktr.ee/ConversationsandcoffeeFILMED AND EDITED BY ROSS FAGANOur Guests Socials:Colin Byrne's Instagram:https://www.instagram.com/serpiconinja/?hl=enMcGregor FAST Instagram:https://www.instagram.com/mcgregorfast/?hl=enMcGregor FAST APP Download Now!https://www.mcgregorfast.com/

Thanks for listening. stay up to date &amp; visit our Instagram here; 👉🏼 <a href="https://tinyurl.com/y5wy8vkn" rel="nofollow" target="_blank">https://tinyurl.com/y5wy8vkn</a> Welcome to another edition of the podcast where Ross speaks with YES YOU ARE CORRECT.. He's back but this time in person. Colin Byrne, Conor McGregors Soigneur. From the impeccable McGregor FAST programme and team. we discuss; - Covid - Dustin Poirier Camp in Portugal - Colin's Book - How he got his nickname, Serpico Ninja and much much more. Enjoy! ✌🏼🌱 - Ross CHECK OUT OUR MERCH HERE: <a href="https://ibb.co/WsBKxc1" rel="nofollow" target="_blank">https://ibb.co/WsBKxc1</a> ✩all colours and sizes available ✩to order yours just simply email: Rossfvlogs@gmail.com LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: <a href="https://tinyurl.com/y5sqgmtq" rel="nofollow" target="_blank">https://tinyurl.com/y5sqgmtq</a> Spotify: <a href="https://tinyurl.com/y38vzran" rel="nofollow" target="_blank">https://tinyurl.com/y38vzran</a> Google: <a href="https://tinyurl.com/y3j4zhk7" rel="nofollow" target="_blank">https://tinyurl.com/y3j4zhk7</a> Subscribe to our YouTube Channel here 👉🏼 <a href="https://tinyurl.com/y4tuamyo" rel="nofollow" target="_blank">https://tinyurl.com/y4tuamyo</a> CONNECT WITH CONVERSATIONS &amp; COFFEE ✩ Website - <a href="https://tinyurl.com/y39tvlz9" rel="nofollow" target="_blank">https://tinyurl.com/y39tvlz9</a> ✩ Instagram - <a href="https://tinyurl.com/y5wy8vkn" rel="nofollow" target="_blank">https://tinyurl.com/y5wy8vkn</a> ✩ Twitter - <a href="https://twitter.com/ConvCoffeePod" rel="nofollow" target="_blank">https://twitter.com/ConvCoffeePod</a> ✩ Facebook - <a href="https://www.facebook.com/conversations.coffee.501" rel="nofollow" target="_blank">https://www.facebook.com/conversations.coffee.501</a> ✩ Linktree - <a href="https://linktr.ee/Conversationsandcoffee" rel="nofollow" target="_blank">https://linktr.ee/Conversationsandcoffee</a> FILMED AND EDITED BY ROSS FAGAN Our Guests Socials: Colin Byrne's Instagram: <a href="https://www.instagram.com/serpiconinja/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/serpiconinja/?hl=en</a> McGregor FAST Instagram: <a href="https://www.instagram.com/mcgregorfast/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/mcgregorfast/?hl=en</a> McGregor FAST APP Download Now! <a href="https://www.mcgregorfast.com/" rel="nofollow" target="_blank">https://www.mcgregorfast.com/</a>

# 62 Colin Byrne | McGregor FAST | Camp, Covid & Coffee

Serpico Ninja

The Ninja returns, we have Colin Byrne on the line for episode #118 of Paddy Holohan’s No Shame Podcast. Colin is a martial artist, film maker, Conor McGregor’s soigneur, FAST conditioning coach &amp; owner of Shinobi Academy Lagos, a full time MMA Dojo. This is Colin’s second appearance on the show, if you missed his epic 2 hour discussion with Paddy back on episode #040, it’s available on Youtube &amp; will give you a good insight into the Serpico Ninja’s back story.  On this weeks podcast Paddy &amp; Colin swap burglar stories, one involving nudity &amp; the other involving the kusari. Luckily, both men save the day in their respective accounts of heroism as the culprits are forced to flee the scene empty handed on each occasion. Based on their experiences, Colin &amp; Paddy conclude that intruders can often find another gear through sheer desperation, making them a very dangerous opponent. It’s a sentiment UFC light heavy weight Anthony Smith will echo, having recently experienced a similar situation in his own home. Colin’s Shinobi Vlog has recently made a triumphant return to Youtube &amp; Instagram TV after a short hiatus. The vlog which details the daily life of the Serpico Ninja is a beautiful blend of fitness, style &amp; monologues. Colin begun vlogging long before it was cool, his youtube channel is a chest of hidden gems covering all aspects of his personal &amp; professional life from Lagos to Vegas, including a very special video of Paddy getting his Black Belt back in December. His motivation for creating content is to capture his life while he’s living &amp; to get his story down while it’s fresh in the memory. Byrne has also made a return to podcasting with his show ‘Himself &amp; The Ninja Podcast’ co-hosted with Stephen Lowry.  Colin discusses the importance of never underestimating someone, “You never know who you’re talking to. You could be talking to Jesus”. Colin talks about a recent experience where he had a former world champion in his gym, Chiu Kwong Man without ever realising or noticing who he was &amp; laments the fact he didn’t pick up on the signs. It is a philosophy that has served him well in the past, having left a lasting impression on a young Conor McGregor after a brief encounter years before. Little did Colin know that he would end up becoming an integral part of his team. Colin gives us an update at how Conor’s getting on with his McGregor fast programme during quarantine &amp; what he feels is next for the Notorious. So much more weird, random &amp; wonderful stories from this weeks podcast. It’s always a pleasure to have the Ninja on the show. The man of many &amp; endless talents, he even fixed his car on his latest vlog. The full episode #118 of Paddy Holohan’s No Shame Podcast is available now across all the usual platforms including YouTube, iTunes &amp; Spotify. Check it out now, it will give you a laugh.

The Ninja returns, we have Colin Byrne on the line for episode #118 of Paddy Holohan’s No Shame Podcast. Colin is a martial artist, film maker, Conor McGregor’s soigneur, FAST conditioning coach &amp; owner of Shinobi Academy Lagos, a full time MMA Dojo. This is Colin’s second appearance on the show, if you missed his epic 2 hour discussion with Paddy back on episode #040, it’s available on Youtube &amp; will give you a good insight into the Serpico Ninja’s back story. On this weeks podcast Paddy &amp; Colin swap burglar stories, one involving nudity &amp; the other involving the kusari. Luckily, both men save the day in their respective accounts of heroism as the culprits are forced to flee the scene empty handed on each occasion. Based on their experiences, Colin &amp; Paddy conclude that intruders can often find another gear through sheer desperation, making them a very dangerous opponent. It’s a sentiment UFC light heavy weight Anthony Smith will echo, having recently experienced a similar situation in his own home. Colin’s Shinobi Vlog has recently made a triumphant return to Youtube &amp; Instagram TV after a short hiatus. The vlog which details the daily life of the Serpico Ninja is a beautiful blend of fitness, style &amp; monologues. Colin begun vlogging long before it was cool, his youtube channel is a chest of hidden gems covering all aspects of his personal &amp; professional life from Lagos to Vegas, including a very special video of Paddy getting his Black Belt back in December. His motivation for creating content is to capture his life while he’s living &amp; to get his story down while it’s fresh in the memory. Byrne has also made a return to podcasting with his show ‘Himself &amp; The Ninja Podcast’ co-hosted with Stephen Lowry. Colin discusses the importance of never underestimating someone, “You never know who you’re talking to. You could be talking to Jesus”. Colin talks about a recent experience where he had a former world champion in his gym, Chiu Kwong Man without ever realising or noticing who he was &amp; laments the fact he didn’t pick up on the signs. It is a philosophy that has served him well in the past, having left a lasting impression on a young Conor McGregor after a brief encounter years before. Little did Colin know that he would end up becoming an integral part of his team. Colin gives us an update at how Conor’s getting on with his McGregor fast programme during quarantine &amp; what he feels is next for the Notorious. So much more weird, random &amp; wonderful stories from this weeks podcast. It’s always a pleasure to have the Ninja on the show. The man of many &amp; endless talents, he even fixed his car on his latest vlog. The full episode #118 of Paddy Holohan’s No Shame Podcast is available now across all the usual platforms including YouTube, iTunes &amp; Spotify. Check it out now, it will give you a laugh.

Colin Byrne | Shinobi Vlog | McGregor FAST | Serpico Ninja

Conversations &amp; Coffee Podcast - #50 Colin Byrne Colin Byrne of Shinobi MMA. For those in the know, Colin ‘Serpico Ninja’ Byrne requires no introduction.  Originally from Dublin, Ireland, Colin is the head coach at Shinobi MMA Academy in Lagos, Portugal.  Colin works with the highest level of competitors and coaches, such as SBG’s coach John Kavanagh, Mjolnir’s Gunnar Nelson and the Notorious Conor McGregor. Colin has practiced Ninjutsu since 1997, BJJ with John Kavanagh since 2002 and trained and fought in Thailand.  He is an MMA specialist with an incredible wealth of knowledge that he passes on to serious fighters and those starting their journey alike. If you are lucky enough to train with Colin, your game will never be the same again.  Shinobi is a mecca for MMA practitioners looking to focus in an exclusive facility without the distractions that come with being in a large gym.  Colin is also the film-maker and photographer for The Mac Life. In this episode Ross speaks with Colin about his life before cycling, martial arts, Portugal, Conor McGregor and some of his greatest learned lessons in life. Colin has a great attitude toward life and has an inspiring energy in which he spreads through his creativity over on his youtube channel hosting some of his daily vlogs, short films and excellent documentary's. Colin Byrne's Socials: Colin's Instagram - https://www.instagram.com/serpiconinja/ Colin's YouTube - https://www.youtube.com/user/shinobiacademy Colin's Gym Website - http://www.shinobiacademy.com/ McGregor FAST Instagram - https://www.instagram.com/mcgregorfast/ Shinobi Academy Instagram - https://www.instagram.com/shinobiacademylagos/ Conversations &amp; Coffee Socials: Instagram - https://www.instagram.com/conversations.coffee.podcast/ Twitter - https://twitter.com/ConvCoffeePod Linkedin - https://www.linkedin.com/in/conversations-and-coffee-podcast-681b6218a/ Email - Rossfvlogs@gmail.com Website - https://rossfvlogs.wixsite.com/ccpodcast Linktree (all podcast platforms for past episodes) - https://linktr.ee/Conversationsandcoffee

Conversations &amp; Coffee Podcast - #50 Colin Byrne Colin Byrne of Shinobi MMA. For those in the know, Colin ‘Serpico Ninja’ Byrne requires no introduction. Originally from Dublin, Ireland, Colin is the head coach at Shinobi MMA Academy in Lagos, Portugal. Colin works with the highest level of competitors and coaches, such as SBG’s coach John Kavanagh, Mjolnir’s Gunnar Nelson and the Notorious Conor McGregor. Colin has practiced Ninjutsu since 1997, BJJ with John Kavanagh since 2002 and trained and fought in Thailand. He is an MMA specialist with an incredible wealth of knowledge that he passes on to serious fighters and those starting their journey alike. If you are lucky enough to train with Colin, your game will never be the same again. Shinobi is a mecca for MMA practitioners looking to focus in an exclusive facility without the distractions that come with being in a large gym. Colin is also the film-maker and photographer for The Mac Life. In this episode Ross speaks with Colin about his life before cycling, martial arts, Portugal, Conor McGregor and some of his greatest learned lessons in life. Colin has a great attitude toward life and has an inspiring energy in which he spreads through his creativity over on his youtube channel hosting some of his daily vlogs, short films and excellent documentary's. Colin Byrne's Socials: Colin's Instagram - <a href="https://www.instagram.com/serpiconinja/" rel="nofollow" target="_blank">https://www.instagram.com/serpiconinja/</a> Colin's YouTube - <a href="https://www.youtube.com/user/shinobiacademy" rel="nofollow" target="_blank">https://www.youtube.com/user/shinobiacademy</a> Colin's Gym Website - <a href="http://www.shinobiacademy.com/" rel="nofollow" target="_blank">http://www.shinobiacademy.com/</a> McGregor FAST Instagram - <a href="https://www.instagram.com/mcgregorfast/" rel="nofollow" target="_blank">https://www.instagram.com/mcgregorfast/</a> Shinobi Academy Instagram - <a href="https://www.instagram.com/shinobiacademylagos/" rel="nofollow" target="_blank">https://www.instagram.com/shinobiacademylagos/</a> Conversations &amp; Coffee Socials: Instagram - <a href="https://www.instagram.com/conversations.coffee.podcast/" rel="nofollow" target="_blank">https://www.instagram.com/conversations.coffee.podcast/</a> Twitter - <a href="https://twitter.com/ConvCoffeePod" rel="nofollow" target="_blank">https://twitter.com/ConvCoffeePod</a> Linkedin - <a href="https://www.linkedin.com/in/conversations-and-coffee-podcast-681b6218a/" rel="nofollow" target="_blank">https://www.linkedin.com/in/conversations-and-coffee-podcast-681b6218a/</a> Email - Rossfvlogs@gmail.com Website - <a href="https://rossfvlogs.wixsite.com/ccpodcast" rel="nofollow" target="_blank">https://rossfvlogs.wixsite.com/ccpodcast</a> Linktree (all podcast platforms for past episodes) - <a href="https://linktr.ee/Conversationsandcoffee" rel="nofollow" target="_blank">https://linktr.ee/Conversationsandcoffee</a>

#50 Colin Byrne | McGregor FAST, Content Creator, Martial Artist

Philip Reid

There's nothing like Masters week. And for as long as anyone can remember, there's nothing like this particular Masters week. With so many of the Augusta regulars in such good form in the run-up to this year's tournament, it feels like there's no way we aren't in for a classic. Which can mean only on thing: Bonus Podcast.Our golf correspondent Philip Reid joins us from the media centre at Augusta National and talks Tiger, Phil, Rory and the buzz that has electrified the place this year like no other. He also makes his pick for the green jacket - and it's not one of the top five in the betting.Veteran caddie Colin Byrne is on Rafa Cabrera-Bello's bag this year and has 25 years of experience inside the ropes at the tournament. He came into us before heading Stateside to share his insights, including his memories of the 2007 Masters when his man Retief Goosen was leading the tournament standing on the 12th tee on Sunday.All this in your super extra bonus Added Time podcast with Malachy Clerkin and Pat Nugent.

There's nothing like Masters week. And for as long as anyone can remember, there's nothing like this particular Masters week. With so many of the Augusta regulars in such good form in the run-up to this year's tournament, it feels like there's no way we aren't in for a classic. Which can mean only on thing: Bonus Podcast. Our golf correspondent Philip Reid joins us from the media centre at Augusta National and talks Tiger, Phil, Rory and the buzz that has electrified the place this year like no other. He also makes his pick for the green jacket - and it's not one of the top five in the betting. Veteran caddie Colin Byrne is on Rafa Cabrera-Bello's bag this year and has 25 years of experience inside the ropes at the tournament. He came into us before heading Stateside to share his insights, including his memories of the 2007 Masters when his man Retief Goosen was leading the tournament standing on the 12th tee on Sunday. All this in your super extra bonus Added Time podcast with Malachy Clerkin and Pat Nugent.

Bonus Podcast: Masters Week with Colin Byrne and Philip Reid

Weber Shandwick

Today we're interviewing Colin Byrne, CEO of Weber Shandwick UK and EMEA – in the latest of our series of interviews with some of the most high-profile leaders in UK public relations. By day Colin is CEO of the UK's most award-winning PR firm, with 35 years’ communications experience, by night he's a writer, aspiring novelist and musician.His PR experience spans domestic and international public relations.He joined Weber Shandwick in 1995, rising to lead the public affairs practice in London in 1997. He is now CEO of the firm’s UK and EMEA network and a senior member of the global management team. He’s recently announced he’ll be stepping down after more than 20 years at the helm.After several years in private and not-for-profit sector PR, Colin joined the British Labour Party’s communications team in 1987 and was quickly promoted to head of press and broadcasting. He was press aide to Tony Blair, Gordon Brown and Jack Straw.He is a visiting fellow at The Reuters School of Journalism at Oxford University and a trustee of ActionAid UK and The Roy Castle Lung Cancer Foundation. Colin and I discuss:     How he began his career in public relations, finding himself as a press officer at the Automobile Association having previously been unaware that PR existed!    How he was very interested in politics from a very early age.    Why a letter to Peter Mandelson (then comms director at the Labour Party) in response to an interview Mandelson had done with the Guardian transformed Colin’s career.    Why having a mentor was critical to his success.    Why Colin never wanted to work for a PR agency.    How he enjoyed his time “as a reasonably prominent moth around the Blair flame”..    The challenges of being an agency CEO.    The importance of PR people embracing new technologies.    Why he’s planning on going “from a well-remunerated senior PR professional to being a penniless aspirant writer”.    Why most of the change in public relations over the past 50 years has happened in the last 10 years.    How social media and Cannes Lions opening up to PR firms has driven this change.    Why we need more kids in PR who are like Jamal Edwards.    Why we are living in era of excellent public relations work.    Why PR must own the idea.    How public relations must recruit from other creative professions, rather than merely recycling “our own”.    Colin’s advice for people entering public relations as a career today.    Why public relations is now a profession, not just a job, and therefore it needs to act like a profession.