Peter Thew's guest appearances

Peter Thew

Fitness Business Asia Podcast

Michael Ramsey

Jason Khalipa

Matthew Januszek

Brad Robinson

Emma Barry

Jim Adams

Jack Thomas

Barry Ennis

Bobby Cappuccio

Mike Arce

Ed Haynes

Owen Bowling

Pete McCall

Jake Anderson

Steve Bruce

OwlTail

In episode 14, we continue our interview with Peter Thew of Yoga Movement. We touch on many topics including branding, as well as a deeper dive into values, motivation and why ‘following your passion’ is not always the best advice. In today’s episode we discuss:  Why we all benefit from strong competition and a strong industry Which brands doing a great job and how Big box vs Boutiques The fitness industry ecosystem Get the plan, vision and values in place first The emotional attachment to .com Why ‘follow your passion’ can be a flawed mentality What’s your motivation?  RESOURCES WEBSITE www.fitnessbusinessasia.com INSTAGRAM www.instagram.com/fitnessbusinessasia EPISODE https://fitnessbusinessasia.com/values-vision-passion YOGA MOVEMENT https://yogamovement.com PETE THEW ON LINKED https://www.linkedin.com/in/peter-thew-7281ab137

In episode 14, we continue our interview with Peter Thew of Yoga Movement. We touch on many topics including branding, as well as a deeper dive into values, motivation and why ‘following your passion’ is not always the best advice. In today’s episode we discuss: <ol> <li>Why we all benefit from strong competition and a strong industry</li> <li>Which brands doing a great job and how</li> <li>Big box vs Boutiques</li> <li>The fitness industry ecosystem</li> <li>Get the plan, vision and values in place first</li> <li>The emotional attachment to .com</li> <li>Why ‘follow your passion’ can be a flawed mentality</li> <li>What’s your motivation?</li> </ol> RESOURCES WEBSITE <a href="http://www.fitnessbusinessasia.com" rel="nofollow" target="_blank">www.fitnessbusinessasia.com</a> INSTAGRAM <a href="http://www.instagram.com/fitnessbusinessasia" rel="nofollow" target="_blank">www.instagram.com/fitnessbusinessasia</a> EPISODE <a href="https://fitnessbusinessasia.com/values-vision-passion" rel="nofollow" target="_blank">https://fitnessbusinessasia.com/values-vision-passion</a> YOGA MOVEMENT <a href="https://yogamovement.com" rel="nofollow" target="_blank">https://yogamovement.com</a> PETE THEW ON LINKED <a href="https://www.linkedin.com/in/peter-thew-7281ab137" rel="nofollow" target="_blank">https://www.linkedin.com/in/peter-thew-7281ab137</a>

FBA 14: Branding, values and the fitness industry ecosystem with Peter Thew of Yoga Movement [Part 2 of 2]

In episode 13, Jack sits down with Peter Thew of Yoga Movement in Singapore to talk branding and about Pete’s six and half year journey into Asia’s fitness industry. Pete co-founded Yoga Movement over 6 years ago and it’s since grown to 6 studios with exciting plans for the future. Pete and his company have played a pivotal role in shaping Singapore’s yoga scene and fitness industry, so if you couple this with Pete’s background in branding he’s certainly someone that anyone involved in Asia’s fitness industry can learn from. In today’s episode we discuss:  Yoga Movement’s story and where it fits into the Singapore scene How the company was built around a one-word value Keep it simple! What is a brand? Marketing vs branding Sales = service Can you work out an ROI on investment in branding? Before seeking help, get 75% of the way there Our shared ‘passion’ for dissecting other brands and businesses Be careful with discounts Other mistakes we notice some other businesses making    RESOURCES WEBSITE www.fitnessbusinessasia.com INSTAGRAM www.instagram.com/fitnessbusinessasia EPISODE https://fitnessbusinessasia.com/what-is-a-brand  YOGA MOVEMENT https://yogamovement.com

In episode 13, Jack sits down with Peter Thew of Yoga Movement in Singapore to talk branding and about Pete’s six and half year journey into Asia’s fitness industry. Pete co-founded Yoga Movement over 6 years ago and it’s since grown to 6 studios with exciting plans for the future. Pete and his company have played a pivotal role in shaping Singapore’s yoga scene and fitness industry, so if you couple this with Pete’s background in branding he’s certainly someone that anyone involved in Asia’s fitness industry can learn from. In today’s episode we discuss: <ol> <li>Yoga Movement’s story and where it fits into the Singapore scene</li> <li>How the company was built around a one-word value</li> <li>Keep it simple!</li> <li>What is a brand?</li> <li>Marketing vs branding</li> <li>Sales = service</li> <li>Can you work out an ROI on investment in branding?</li> <li>Before seeking help, get 75% of the way there</li> <li>Our shared ‘passion’ for dissecting other brands and businesses</li> <li>Be careful with discounts</li> <li>Other mistakes we notice some other businesses making</li> </ol> RESOURCES WEBSITE <a href="http://www.fitnessbusinessasia.com" rel="nofollow" target="_blank">www.fitnessbusinessasia.com</a> INSTAGRAM <a href="http://www.instagram.com/fitnessbusinessasia" rel="nofollow" target="_blank">www.instagram.com/fitnessbusinessasia</a> EPISODE <a href="https://fitnessbusinessasia.com/what-is-a-brand" rel="nofollow" target="_blank">https://fitnessbusinessasia.com/what-is-a-brand</a> YOGA MOVEMENT <a href="https://yogamovement.com" rel="nofollow" target="_blank">https://yogamovement.com</a>

FBA 13: What does it mean to create a brand with Peter Thew of Yoga Movement [Part 1 of 2]