Lisa Cervanka's guest appearances

Lisa Cervanka

Employer Branding Podcast

Chris Harris

Charlene Li

Kieran Flanagan

Austin Graff

Bryan Adams

Tayo Rockson

Michael Smith

Tim Paige

Kyle Thompson

Jason Jones

Robert Cialdini

Mikael Lauharanta

Joe Pulizzi

Alex Edmans

Paul Davies

OwlTail

Jason Seiden

To learn more about how employee generated stories and content can build employer brand equity, we have had a chat with Lisa Cervanka and Jason Seiden of Brand Amper. Expect this dynamic duo of HR Tech to not only finish each others sentences, but to also give great answers to the following questions:Tell us about Brand Amper your roles there?Why do companies need employee generated content? What's the power of bold transparency?What's Glassdoor all about?What are the risks of not having employee generated stories?What are some of the challenges with current methods of creating and sharing stories?What’s a step-by-step guide working with employees to create and share original and branded content?What are the benefits to the employees and their personal brands?What social and digital channels are most important and why?What’s the ROI and how do you measure it?Technology selection considerations for employee generated content?What brands inspire you on social/digital?What’s the next big thing in this space?What are your words of wisdom to our listeners?Read the article: http://linkhumans.com/podcast/employee-stories-brand-amperShow notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

To learn more about how employee generated stories and content can build employer brand equity, we have had a chat with Lisa Cervanka and Jason Seiden of Brand Amper. Expect this dynamic duo of HR Tech to not only finish each others sentences, but to also give great answers to the following questions: Tell us about Brand Amper your roles there? Why do companies need employee generated content? What's the power of bold transparency? What's Glassdoor all about? What are the risks of not having employee generated stories? What are some of the challenges with current methods of creating and sharing stories? What’s a step-by-step guide working with employees to create and share original and branded content? What are the benefits to the employees and their personal brands? What social and digital channels are most important and why? What’s the ROI and how do you measure it? Technology selection considerations for employee generated content? What brands inspire you on social/digital? What’s the next big thing in this space? What are your words of wisdom to our listeners? Read the article: <a href="http://linkhumans.com/podcast/employee-stories-brand-amper" rel="nofollow" target="_blank">http://linkhumans.com/podcast/employee-stories-brand-amper</a> Show notes: <a href="http://linkhumans.com/podcast" rel="nofollow" target="_blank">http://linkhumans.com/podcast</a> Subscribe on iTunes: <a href="http://bit.ly/smknowhow" rel="nofollow" target="_blank">http://bit.ly/smknowhow</a>

How to Turn Employee Stories into Brand Equity, with Lisa Cervanka and Jason Seiden