Dom Boyd's guest appearances

Dom Boyd

Social Minds - Social Media Marketing

Happy Market Research Podcast

The Marketing Society podcast

Think with Google Firestarters

Joe Glover

Jerry Daykin

Naomi Henderson

Leib Litman

Georgia Elwiss

Julie Doleman

Laura Levy

Emma Varjo

Tobi Andersson

Rick Sittig

Gerardo Mazzeo

Armored Things

Ross Farquhar

Jon Slater

Peter Duffy

OwlTail

My guest today is Dom Boyd, Kantar Managing Director, UK. Kantar was founded in 1992 and characterizes itself as a "data, insights and consulting company." It has more than 30,000 employees working in 100 countries in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behavior, and public opinion. It is part of WPP, and its global headquarters are in London, UK.Prior to joining Kantar, Dom started his career in 1992 as a Content &amp; Programme Director at WMUA 91.1 FM. Since then he has started several successful companies and served as a strategic executive at top agencies including Publicis Poke, APG, and Adam &amp; Eve.Find Dom Online:LinkedIn: https://uk.linkedin.com/in/dom-boyd-27068b15 Twitter: https://twitter.com/domboydWebsite: https://www.kantar.com Find Jamin Online:Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com Epidemic Sound: https://www.epidemicsound.com/ This Episode is Sponsored by:This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com.[00:00:03]Jamin Brazil: Hey everybody, I'm Jamin. You're listening to the Happy Market Research Podcast. My guest today is Dom Boyd, Kantar Managing Director, UK. Kantar was founded in 1992 and characterizes itself as a data, insights, and consulting company. It has more than 30,000 employees working in 100 countries in various research disciplines including social  media monitoring, advertising effectiveness, consumer and shopper behavior, and public opinion. It is part of WPP and its global headquarters are in London, UK. Prior to joining Kantar, Dom started his career in 1992 as a content and program director at WMUA 91.1 FM. Since then, he has started several successful companies and has served as a strategic executive at top agencies, including PublicisPoke, APG, and Adam &amp; Eve. Dom, thank you for being on the Happy Market Research Podcast.[00:00:59]Dom Boyd: Thanks for having me.[00:01:01]Jamin Brazil: So I'd like to start with some context. Tell us about your parents and how they informed what you do today.[00:01:08]Dom Boyd: This is a surprisingly challenging question. I think you always want to be what your parents aren't, maybe, and I've definitely followed, tended to sort of follow my own path, I guess,

My guest today is Dom Boyd, Kantar Managing Director, UK.  Kantar was founded in 1992 and characterizes itself as a "data, insights and consulting company." It has more than 30,000 employees working in 100 countries in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behavior, and public opinion. It is part of WPP, and its global headquarters are in London, UK. Prior to joining Kantar, Dom started his career in 1992 as a Content &amp; Programme Director at WMUA 91.1 FM. Since then he has started several successful companies and served as a strategic executive at top agencies including Publicis Poke, APG, and Adam &amp; Eve. Find Dom Online: LinkedIn: <a href="https://uk.linkedin.com/in/dom-boyd-27068b15" rel="nofollow" target="_blank">https://uk.linkedin.com/in/dom-boyd-27068b15</a>  Twitter: <a href="https://twitter.com/domboyd" rel="nofollow" target="_blank">https://twitter.com/domboyd</a> Website: <a href="https://www.kantar.com" rel="nofollow" target="_blank">https://www.kantar.com</a>  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: <a href="http://www.linkedin.com/in/jaminbrazil" rel="nofollow" target="_blank">www.linkedin.com/in/jaminbrazil</a> Twitter: <a href="http://www.twitter.com/jaminbrazil" rel="nofollow" target="_blank">www.twitter.com/jaminbrazil</a>  Find Us Online:  Twitter: <a href="http://www.twitter.com/happymrxp" rel="nofollow" target="_blank">www.twitter.com/happymrxp</a>  LinkedIn: <a href="http://www.linkedin.com/company/happymarketresearch" rel="nofollow" target="_blank">www.linkedin.com/company/happymarketresearch</a>  Facebook: <a href="http://www.facebook.com/happymrxp" rel="nofollow" target="_blank">www.facebook.com/happymrxp</a>  Website: <a href="http://www.happymr.com" rel="nofollow" target="_blank">www.happymr.com</a>  Music:  “Clap Along” by Auditionauti: <a href="https://audionautix.com" rel="nofollow" target="_blank">https://audionautix.com</a>  Epidemic Sound: <a href="https://www.epidemicsound.com/" rel="nofollow" target="_blank">https://www.epidemicsound.com/</a>  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit <a href="http://surveymonkey.com/market-research" rel="nofollow" target="_blank">surveymonkey.com/market-research</a>. This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit <a href="http://fuelcycle.com" rel="nofollow" target="_blank">fuelcycle.com</a>. [00:00:03] Jamin Brazil: Hey everybody, I'm Jamin. You're listening to the Happy Market Research Podcast. My guest today is Dom Boyd, Kantar Managing Director, UK. Kantar was founded in 1992 and characterizes itself as a data, insights, and consulting company. It has more than 30,000 employees working in 100 countries in various research disciplines including social  media monitoring, advertising effectiveness, consumer and shopper behavior, and public opinion. It is part of WPP and its global headquarters are in London, UK. Prior to joining Kantar, Dom started his career in 1992 as a content and program director at WMUA 91.1 FM. Since then, he has started several successful companies and has served as a strategic executive at top agencies, including PublicisPoke, APG, and Adam &amp; Eve. Dom, thank you for being on the Happy Market Research Podcast. [00:00:59] Dom Boyd: Thanks for having me. [00:01:01] Jamin Brazil: So I'd like to start with some context. Tell us about your parents and how they informed what you do today. [00:01:08] Dom Boyd: This is a surprisingly challenging question. I think you always want to be what your parents aren't, maybe, and I've definitely followed, tended to sort of follow my own path, I guess,

Ep. 314 – Dom Boyd, Kantar’s UK Managing Director, on how to add Strategy to Market Research

Times are tough. And, as such, in the past few months, brands have taken their duty to communicate purpose seriously - too seriously. This week we’re joined by Dom Boyd, managing director of market research company Kantar and previously of adam&amp;eveDDB. Dom says there’s a concerning trend in creative advertising: we’ve lost our sense of humour. Kantar has crunched the numbers and found that funny ads are becoming harder to find. While we are in a pandemic, Dom believes that people don’t need intermittent reminders that life can suck - ad breaks are annoying enough. So why have brands cowered away from comedy, how can advertisers reverse the trend and what are the differences in tone between traditional and digital? We discussed all of this and more, revealing Kantar’s own data on the matter and Theo and Eve’s advice for brands who want to use social to inject some comic relief back into their creative.

Times are tough. And, as such, in the past few months, brands have taken their duty to communicate purpose seriously - too seriously. This week we’re joined by Dom Boyd, managing director of market research company Kantar and previously of adam&amp;eveDDB. Dom says there’s a concerning trend in creative advertising: we’ve lost our sense of humour. Kantar has crunched the numbers and found that funny ads are becoming harder to find. While we are in a pandemic, Dom believes that people don’t need intermittent reminders that life can suck - ad breaks are annoying enough. So why have brands cowered away from comedy, how can advertisers reverse the trend and what are the differences in tone between traditional and digital? We discussed all of this and more, revealing Kantar’s own data on the matter and Theo and Eve’s advice for brands who want to use social to inject some comic relief back into their creative.

Ep. 110 - The Last Laugh: Has the Advertising Industry Lost Its Funny Bone? | Dom Boyd, Kantar 

For the latest episode of The Marketing Society podcast Society Editor, Michael Piggott, speaks to Aviva's Group Brand and Reputation Director, Raj Kumar, and Kantar's UK Managing Director - Insights, Dom Boyd, about responsible business, community, togetherness, as well as hollow brands and cultural change.

Responsible business and togetherness, with Aviva's Raj Kumar and Kantar's Dom Boyd