Steve Engelbrecht's guest appearances

Steve Engelbrecht

Unpacking the Digital Shelf

The Hard Truth About B2B eCommerce

OwlTail

Okay, yeah, so you need to pay attention to this AI thing. Steve Engelbrecht, Founder and CEO of Sitation, and his team have developed an AI tool that is capable of generating 15,000 product descriptions per hour for their enterprise customers, connected with their PIMs and the workflows to keep humans in the loop. And that’s just the tip of the iceberg.  What does all this mean? Where is it going? What are the risks? Is this a job killer? Can it write my podcast intros? Steve provides some answers to all this and more in this episode.