Matt Sornson's guest appearances

Matt Sornson

Inside Intercom

How to Win podcast with Peep Laja

Jake Knapp

Julie Zhuo

Wade Foster

Nir Eyal

Kim Scott

Edmond Lau

Fergal Reid

Margaret Gould Stewart

Tina Roth Eisenberg

Jackie Bavaro

Ann Handley

Bob Moesta

Claire Vo

Elad Gil

Jason Calacanis

OwlTail

Earl Grey

Summary:This week on How To Win: Matt Sornson, co-founder of Clearbit. He spent seven years across multiple leadership roles at the company and now serves on the board. His new day job is being a partner at Earl Grey Capital, an early-stage venture fund.In this episode, Matt breaks down five key lessons he’s learned throughout his career. We discuss customers hacking your product, how to scrutinize your metrics, and the benefits of implementing an outbound sales strategy earlier. I weigh in on consistently releasing new products, going through the motions, and value-based pricing.Key Points: Lesson One: If you build it, they will come (01:19) I weigh in on why you should consistently launch new products (03:26) Lesson Two: Trust the hackers (04:18) I discuss the potential of hackers with a quote from ScreenCloud's Mark McDermott (06:19) Lesson Three: Customer success cannot be delegated (07:20) I talk about rethinking your metrics with a quote from Brian Burns, host of the Brutal Truth About Sales Podcast (12:17) Lesson Four - Pricing should be based on complexity (13:58) What is value-based pricing? A quote from ProfitWell's Patrick Campbell (18:04) Lesson Five: Start outbound as soon as possible (19:47) Wrap-up (24:28) Mentioned:Matt Sornson LinkedInEarl Grey Capital WebsiteClearbit WebsiteMaking the pivot upmarket with ScreenCloud’s Mark McDermottThe Brutal Truth About Sales PodcastPatrick Campbell LinkedInMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

Summary: This week on How To Win: Matt Sornson, co-founder of Clearbit. He spent seven years across multiple leadership roles at the company and now serves on the board. His new day job is being a partner at Earl Grey Capital, an early-stage venture fund.In this episode, Matt breaks down five key lessons he’s learned throughout his career. We discuss customers hacking your product, how to scrutinize your metrics, and the benefits of implementing an outbound sales strategy earlier. I weigh in on consistently releasing new products, going through the motions, and value-based pricing. Key Points:<ul> <li>Lesson One: If you build it, they will come (01:19)</li> <li>I weigh in on why you should consistently launch new products (03:26)</li> <li>Lesson Two: Trust the hackers (04:18)</li> <li>I discuss the potential of hackers with a quote from ScreenCloud's Mark McDermott (06:19)</li> <li>Lesson Three: Customer success cannot be delegated (07:20)</li> <li>I talk about rethinking your metrics with a quote from Brian Burns, host of the Brutal Truth About Sales Podcast (12:17)</li> <li>Lesson Four - Pricing should be based on complexity (13:58)</li> <li>What is value-based pricing? A quote from ProfitWell's Patrick Campbell (18:04)</li> <li>Lesson Five: Start outbound as soon as possible (19:47)</li> <li>Wrap-up (24:28)</li> </ul>Mentioned:<a href="https://www.linkedin.com/in/mattsornson/" rel="nofollow" target="_blank">Matt Sornson LinkedIn</a><a href="https://earlgrey.capital/" rel="nofollow" target="_blank">Earl Grey Capital Website</a><a href="https://clearbit.com/" rel="nofollow" target="_blank">Clearbit Website</a><a href="https://howtowin.transistor.fm/episodes/making-the-pivot-upmarket-with-screencloud-s-mark-mcdermott" rel="nofollow" target="_blank">Making the pivot upmarket with ScreenCloud’s Mark McDermott</a><a href="https://podcasts.apple.com/gb/podcast/the-brutal-truth-about-sales-selling-b2b-social-saas/id327760868" rel="nofollow" target="_blank">The Brutal Truth About Sales Podcast</a><a href="https://www.linkedin.com/in/patrickccampbell/" rel="nofollow" target="_blank">Patrick Campbell LinkedIn</a> My Links:<a href="https://twitter.com/peeplaja" rel="nofollow" target="_blank">Twitter</a><a href="https://www.linkedin.com/in/peeplaja/" rel="nofollow" target="_blank">LinkedIn</a><a href="https://peeplaja.com/" rel="nofollow" target="_blank">Website</a><a href="https://wynter.com/" rel="nofollow" target="_blank">Wynter</a><a href="https://speero.com/" rel="nofollow" target="_blank">Speero</a><a href="https://cxl.com/" rel="nofollow" target="_blank">CXL</a>

Reassessing your metrics with Earl Grey Capital's Matt Sornson

As the Head of Growth Marketing at Clearbit, a company that surfaces data to helps sales and marketing teams fuel growth, Matt Sornson knows data-driven growth inside and out. In conversation with Intercom's Adam Risman, he explains the mistakes he sees marketers making most often with data, the strategy behind his team's long-form content marketing efforts, and more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As the Head of Growth Marketing at Clearbit, a company that surfaces data to helps sales and marketing teams fuel growth, Matt Sornson knows data-driven growth inside and out. In conversation with Intercom's Adam Risman, he explains the mistakes he sees marketers making most often with data, the strategy behind his team's long-form content marketing efforts, and more.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Matt Sornson, Head of Growth Marketing at Clearbit