Carolyn Barclay's guest appearances

Carolyn Barclay

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We flagged down a Big Yellow Taxi and rode it all the way to Melbourne to catch copywriter and Joni Mitchell mega-fan, Carolyn Barclay, this week.   A stubbornly strategy-first copywriter, Carolyn helps brands sound like actual humans instead of soulless robots sent from the future to bore us to death. She’s also co-founder of Kingswood &amp; Palmerston, a creative consultancy solving marketing puzzles for B2B and making ads for ad agencies.  She talks to us on selling cheap suits to men who call them straitjackets, Bob Dylan, writing great copy by studying song writing, outspending versus outsmarting, why ordering ten blogs with a side of social is rarely the right thing to do, Eaon Pritchard, making ads for ad agencies, why rappers are good copywriters, whether AI robots really will take our jobs and a shed load more.   /////  Follow Carolyn on Twitter and LinkedIn  Check out her website  And Kingswood &amp; Palmerston  Follow K&amp;P on Twitter and LinkedIn too  Here’s David Moore’s collection of Ads for Ad Agencies  Carolyn recommends Eaon Pritchard’s Back to Basics course  Read Carolyn’s blog “How my failed songwriting career helps me write better copy” When Writing Sings by Gary Provost   To Leave Something Behind by Sean Rowe   Ads we chat about:  …Gasp! Turns 13 Life. Be in it.Slip! Slop! Slap!Backbone by Young &amp; Rubicam   TDA Advertising &amp; Design Timestamps (01:45) - Quick fire questions  (03:12) - First job selling cheap suits  (07:50) - First marketing job organising Avon’s Bargain Bin catalogue  (13:51) - Writing great copy by studying song writing  (18:46) - Why she’s a stubbornly strategy-first copywriter  (23:59) - Kingswood &amp; Palmerston  (27:57) - Ads for ad agencies  (34:07) - Listener Questions from John Lyons, Louis Lucente, Kate Taylor, and David Moore  (34:29) - Why rappers make great copywriters  (39:20) - Thoughts on AI copywriting  (44:39) - 4 pertinent posers  Carolyn’s book recommendations are: Santaland Diaries by David Sedaris    Anything by Margaret Atwood     Miracle and Wonder: Conversations with Paul Simon by Malcolm Gladwell   Writing Better Lyrics by Pat Pattison     Junior by Thomas Kemeny   /////

We flagged down a Big Yellow Taxi and rode it all the way to Melbourne to catch copywriter and Joni Mitchell mega-fan, Carolyn Barclay, this week.  A stubbornly strategy-first copywriter, Carolyn helps brands sound like actual humans instead of soulless robots sent from the future to bore us to death. She’s also co-founder of Kingswood &amp; Palmerston, a creative consultancy solving marketing puzzles for B2B and making ads for ad agencies. She talks to us on selling cheap suits to men who call them straitjackets, Bob Dylan, writing great copy by studying song writing, outspending versus outsmarting, why ordering ten blogs with a side of social is rarely the right thing to do, <a href="https://gasp.agency/media/call-to-action/eaon-pritchard" rel="nofollow" target="_blank">Eaon Pritchard</a>, making ads for ad agencies, why rappers are good copywriters, whether AI robots really will take our jobs and a shed load more.  ///// Follow Carolyn on <a href="https://twitter.com/yesnoum" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/in/carolyn-barclay-622b9712/" rel="nofollow" target="_blank">LinkedIn</a>  Check out her <a href="https://www.carolynbarclaycopywriter.com.au/" rel="nofollow" target="_blank">website</a>  And <a href="https://www.kingswoodandpalmerston.com/" rel="nofollow" target="_blank">Kingswood &amp; Palmerston</a>  Follow K&amp;P on <a href="https://twitter.com/KingswoodPalme1" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/company/kingswood-palmerston/" rel="nofollow" target="_blank">LinkedIn</a> too  Here’s David Moore’s collection of <a href="https://www.linkedin.com/in/davidmooreecd/" rel="nofollow" target="_blank">Ads for Ad Agencies</a>  Carolyn recommends <a href="https://eaonpritchard.podia.com/" rel="nofollow" target="_blank">Eaon Pritchard’s Back to Basics</a> course  Read Carolyn’s blog <a href="https://www.linkedin.com/pulse/waxing-lyrical-how-my-failed-songwriting-career-helps-barclay-/" rel="nofollow" target="_blank">“How my failed songwriting career helps me write better copy”</a> <a href="https://gasp.agency/blog/when-writing-sings" rel="nofollow" target="_blank">When Writing Sings</a> by Gary Provost  <a href="https://www.youtube.com/watch?v=mSgnC5eQ5u0" rel="nofollow" target="_blank">To Leave Something Behind</a> by Sean Rowe  Ads we chat about:  <a href="https://gasp.agency/work/gasp-agency-turns-13-promo" rel="nofollow" target="_blank">…Gasp! Turns 13</a> <a href="https://www.youtube.com/watch?v=GNjEge3Awl8" rel="nofollow" target="_blank">Life. Be in it.</a><a href="https://www.youtube.com/watch?v=tGgn5nwYtj0" rel="nofollow" target="_blank">Slip! Slop! Slap!</a><a href="https://www.reddit.com/r/AdPorn/comments/pjktfn/backbone_yr_1966/" rel="nofollow" target="_blank">Backbone</a> by Young &amp; Rubicam  <a href="https://www.youtube.com/watch?v=9nypZChEHlM" rel="nofollow" target="_blank">TDA Advertising &amp; Design</a> Timestamps (01:45) - Quick fire questions (03:12) - First job selling cheap suits (07:50) - First marketing job organising Avon’s Bargain Bin catalogue (13:51) - Writing great copy by studying song writing (18:46) - Why she’s a stubbornly strategy-first copywriter (23:59) - Kingswood &amp; Palmerston (27:57) - Ads for ad agencies (34:07) - Listener Questions from John Lyons, Louis Lucente, Kate Taylor, and David Moore (34:29) - Why rappers make great copywriters (39:20) - Thoughts on AI copywriting (44:39) - 4 pertinent posers Carolyn’s book recommendations are: <a href="https://www.amazon.co.uk/Santaland-Diaries-David-Sedaris/dp/0349119759" rel="nofollow" target="_blank">Santaland Diaries</a> by David Sedaris   <a href="https://www.waterstones.com/author/margaret-atwood/7637" rel="nofollow" target="_blank">Anything</a> by Margaret Atwood    <a href="https://www.amazon.co.uk/Miracle-Wonder-Conversations-Paul-Simon/dp/B09J1K9DQR%20" rel="nofollow" target="_blank">Miracle and Wonder: Conversations with Paul Simon</a> by Malcolm Gladwell  <a href="https://www.amazon.co.uk/Writing-Better-Lyrics-Pat-Pattison/dp/1582975779" rel="nofollow" target="_blank">Writing Better Lyrics</a> by Pat Pattison    <a href="http://thomaskemeny.com/junior" rel="nofollow" target="_blank">Junior</a> by Thomas Kemeny  /////

91: Carolyn Barclay

Eaon chats with esteemed copywriter Carolyn Barclay about copywriting, songwriting, a bit of Tarot and mysticism and lots more. Plus some splendid tunes. Contact Carolyn at http://carolynbarclaycopywriter.com.au or @yesnoum on Twitter.

Eaon chats with esteemed copywriter Carolyn Barclay about copywriting, songwriting, a bit of Tarot and mysticism and lots more. Plus some splendid tunes. Contact Carolyn at <a href="https://t.co/9dSmo5Y9VX?amp=1" rel="nofollow" target="_blank">http://carolynbarclaycopywriter.com.au</a> or <a href="https://twitter.com/yesnoum" rel="nofollow" target="_blank">@yesnoum</a> on Twitter.