Elena Boland's guest appearances

Elena Boland

Broker-to-Broker

Fannie Mae

Daniel Solis

Marc Summers

Matt Newman

Katie Sweeney

Andy Harris

Matt Oliver

Joe Green

Shashank Shekhar

Shawn Williams

Josh Lewis

Brett Weiss

Nate Davis

Chris Griffith

Brendan McKay

OwlTail

This episode is sponsored by PowerTPOOn this episode of Broker to Broker, host Marc Summers is joined once again by friend of the show and AIME community, Elena Boland, Broker Owner of Wholesale Mortgage Services.Elena has been changing her game and scaling her business since she was last on the show over 100 episodes ago for episode 55. She’s been diversifying her products and services, finding new ways to engage her local community, as well as ways to involve her business and marketing in her personal life to great networking and lead generation benefits. Elena is a true example of changing with the market and social climate leading to success &amp; growth.Elena had some amazing experiences and advice to share on specialty programs like Jumbo loans; and really drove home the broker advantage: “You have to look at who your competition is, in any portion of our mortgage share. So, meaning our different products. And if you look at what your competition is doing, what are their limitations? What are their restrictions? Are we restricted in that way? Nope. So even though we don’t have the same benefits in the way of omitting student loans and things like that which can be done in retail, if you can lend more money, that’s really going to be more valuable to them; if they don’t have another $500,000 to put down on a big expensive home that they’re diving into, that’s huge. You’re going to do a better job because you’re the mortgage professional, you’re not a banker, you’re not someone sitting behind a headset across the country. You are here. They can walk in, and they really love that. Not only do clients love that, but the realtors love that as well, because they know that you’re going to keep working until you solve a problem.”Key Points:2:31 – Changes in the Housing Market Since early 20218:05 – Diversifying your Products and Services based on Local Housing Needs11:31 – The Essential Requirement to Adapt to Constant Change16:47 – Blending the lines between Social Media Marketing and Personal Life22:23 – Jumbo Loans and the Broker Advantage of Negotiation26:12 – “Diving into AIME” &amp; Other Advice for Driving Business into 2024

This episode is sponsored by PowerTPOOn this episode of Broker to Broker, host Marc Summers is joined once again by friend of the show and AIME community, Elena Boland, Broker Owner of Wholesale Mortgage Services.Elena has been changing her game and scaling her business since she was last on the show over 100 episodes ago for <a href="https://aimegroup.com/validating-your-success-utilizing-data-to-streamline-growth-with-elena-boland-episode-55/" rel="nofollow" target="_blank">episode 55</a>. She’s been diversifying her products and services, finding new ways to engage her local community, as well as ways to involve her business and marketing in her personal life to great networking and lead generation benefits. Elena is a true example of changing with the market and social climate leading to success &amp; growth.Elena had some amazing experiences and advice to share on specialty programs like Jumbo loans; and really drove home the broker advantage: “You have to look at who your competition is, in any portion of our mortgage share. So, meaning our different products. And if you look at what your competition is doing, what are their limitations? What are their restrictions? Are we restricted in that way? Nope. So even though we don’t have the same benefits in the way of omitting student loans and things like that which can be done in retail, if you can lend more money, that’s really going to be more valuable to them; if they don’t have another $500,000 to put down on a big expensive home that they’re diving into, that’s huge. You’re going to do a better job because you’re the mortgage professional, you’re not a banker, you’re not someone sitting behind a headset across the country. You are here. They can walk in, and they really love that. Not only do clients love that, but the realtors love that as well, because they know that you’re going to keep working until you solve a problem.”Key Points:2:31 – Changes in the Housing Market Since early 20218:05 – Diversifying your Products and Services based on Local Housing Needs11:31 – The Essential Requirement to Adapt to Constant Change16:47 – Blending the lines between Social Media Marketing and Personal Life22:23 – Jumbo Loans and the Broker Advantage of Negotiation26:12 – “Diving into AIME” &amp; Other Advice for Driving Business into 2024

Episode 163: You Are Here: The Mortgage Broker Advantage of Problem-Solving w/ Elena Boland, Broker Owner, Wholesale Mortgage Services

Climbing the ladder since 2005, Nevada Broker/Owner Elena Boland has found a recipe for consistent success. Noting that growth will be doubly important once the current refi-boom ends, Elena has made it a priority ever since attending an AIME training session in 2019. Elena also made it clear that she didn’t just start hiring right out the gate.  After using her brokerage’s numbers to highlight key weaknesses and strengths, Elena created and implemented new processes and procedures to improve her business. Once she could prove it’s success, it didn’t matter if new hires were wholesale veterans or green to the industry. Once growth became the goal, Elena made teamwork a top priority. As Elena puts it, “you can have 200 great employees but if they’re not working together as a team, nothing is going to work right.”  And once the loans started rolling in, Elena stressed the importance of putting the money back into her business. Whether it’s hiring more ops staff for LO support, or utilizing a Brokers Are Better Network Partener like Leadpops to build her a new website (that generates 5-7 leads for her a day), Elena says it’s a no-brainer. She breaks it down in detail during this week’s episode of Broker To Broker but as she sums it up simply: hiring empowers her brokerage, causing growth, which leads to more revenue, and then you put that revenue back into your business. It’s a no-brainer cycle that leads to steady success.  Show Notes:   Intro To The Wholesale Channel (1:43) Growth Process &amp; Procedures (6:26) Social Media Marketing (21:28) New LO Advice (39:24)

Climbing the ladder since 2005, Nevada Broker/Owner Elena Boland has found a recipe for consistent success. Noting that growth will be doubly important once the current refi-boom ends, Elena has made it a priority ever since attending an AIME training session in 2019. Elena also made it clear that she didn’t just start hiring right out the gate.  After using her brokerage’s numbers to highlight key weaknesses and strengths, Elena created and implemented new processes and procedures to improve her business. Once she could prove it’s success, it didn’t matter if new hires were wholesale veterans or green to the industry. Once growth became the goal, Elena made teamwork a top priority. As Elena puts it, “you can have 200 great employees but if they’re not working together as a team, nothing is going to work right.”  And once the loans started rolling in, Elena stressed the importance of putting the money back into her business. Whether it’s hiring more ops staff for LO support, or utilizing a Brokers Are Better Network Partener like Leadpops to build her a new website (that generates 5-7 leads for her a day), Elena says it’s a no-brainer. She breaks it down in detail during this week’s episode of Broker To Broker but as she sums it up simply: hiring empowers her brokerage, causing growth, which leads to more revenue, and then you put that revenue back into your business. It’s a no-brainer cycle that leads to steady success.  Show Notes:  <ul> <li>Intro To The Wholesale Channel (1:43)</li> <li>Growth Process &amp; Procedures (6:26)</li> <li>Social Media Marketing (21:28)</li> <li>New LO Advice (39:24)</li></ul>

Validating Your Success: Utilizing Data To Streamline Growth (with Elena Boland) – Episode 55