Sam Osborn's guest appearances

Sam Osborn

Reputation Revolution | the professional personal branding show

Ann Handley

Seth Godin

Tom Schwab

Mark Babbitt

Lacy Boggs

Joanna Penn

Julian Mather

Jim Stewart

Oscar Trimboli

Ronsley Vaz

Adam Franklin

Joe Pulizzi

Andy Crestodina

Mitch Jackson

Darren Rowse

OwlTail

Brendan Keogh

G'day folks, my name is Trevor, and welcome to Season 6 of the Reputation Revolution show. In this episode we tackle the much-debated topic - Business brand vs personal brand: Which one should you focus on? It's a question I get asked a lot, and one to which there is no definitive answer, as a number of variables will often come into play. But ... it's definitely worth digging into if you're in business, because as we know: when it comes to all things PR, marketing and communications (including content and social media) - clarity is king! To help me tackle the 'business brand vs personal brand' debate, I've co-opted two experienced pros to provide their ideas, insights and opinions on the topic. They are:  SAM OSBORN - a leading brand strategist who helps businesses drive stronger revenue, branded communication and customer loveBRENDAN KEOGH - a marketer and coach who helps thought leaders clarify their message and create cut-through content that gets results Sam, Brendan and I provide our respective takes on the 'business brand vs personal brand' theme. Along the way, we also discuss: the concept of branding, and the critical role it playsthe importance of values, personality and consistency in building trustexamples of personal brands who have also built significantly-sized businessesThe role reputation plays in personal brandingLeaders of practice areas within a larger firm: how should they approach personal branding?Brand architecture, and when to build a 'house of brands' If you're building a business enterprise around your personal brand but are wondering whether or not you need to put a bit of effort into marketing an associated business entity, then have a listen to this episode for further insights and ideas on the topic. *** REPUTATION REVOLUTION: Brought to you by the Credible Authority Academy *** 

G'day folks, my name is Trevor, and welcome to Season 6 of the Reputation Revolution show. In this episode we tackle the much-debated topic - Business brand vs personal brand: Which one should you focus on? It's a question I get asked a lot, and one to which there is no definitive answer, as a number of variables will often come into play. But ... it's definitely worth digging into if you're in business, because as we know: when it comes to all things PR, marketing and communications (including content and social media) - clarity is king! To help me tackle the 'business brand vs personal brand' debate, I've co-opted two experienced pros to provide their ideas, insights and opinions on the topic. They are: <ol><li><a href="https://www.linkedin.com/in/sam-osborn-41695b13/" rel="nofollow" target="_blank">SAM OSBORN</a> - a leading brand strategist who helps businesses drive stronger revenue, branded communication and customer love</li><li><a href="https://www.linkedin.com/in/brendankeogh/" rel="nofollow" target="_blank">BRENDAN KEOGH</a> - a marketer and coach who helps thought leaders clarify their message and create cut-through content that gets results</li></ol> Sam, Brendan and I provide our respective takes on the 'business brand vs personal brand' theme. Along the way, we also discuss: <ul><li>the concept of branding, and the critical role it plays</li><li>the importance of values, personality and consistency in building trust</li><li>examples of personal brands who have also built significantly-sized businesses</li><li>The role reputation plays in personal branding</li><li>Leaders of practice areas within a larger firm: how should they approach personal branding?</li><li>Brand architecture, and when to build a 'house of brands'</li></ul> If you're building a business enterprise around your personal brand but are wondering whether or not you need to put a bit of effort into marketing an associated business entity, then have a listen to this episode for further insights and ideas on the topic. *** REPUTATION REVOLUTION: Brought to you by the Credible Authority Academy ***

221: Business brand vs personal brand | Featured guests - Sam Osborn & Brendan Keogh