Steve Mast's guest appearances

Steve Mast

The Sales Podcast

Cup of Jo

Happy Market Research Podcast

Adam Froman

Pat Flynn

Deepak Chopra

Donald Trump

Gene Hammett

Barbara Corcoran

Cliff Ravenscraft

Tony Robbins

Brian Johnson

Clint Arthur

Perry Marshall

Steve Chou

Michael Hyatt

David Tal

Jeffrey Gitomer

OwlTail

Find your best CRM for sales for free here. Get all of the notes and links for every episode of The Sales Podcast. Overcome your toughest sales objections with these sales training flashcards. Get a signed copy of Wes's book here. Grow your sales with this on-demand video series, Make Every Sale. Know your sales numbers with this free Sales Calculator. Connect with Wes:  Twitter LinkedIn Instagram Facebook 

Find your <a href="https://info.thesaleswhisperer.com/best-crm-quiz" rel="nofollow" target="_blank">best CRM</a> for sales for free here. Get all of the <a href="http://www.thesaleswhisperer.com/blog/topic/podcast" rel="nofollow" target="_blank">notes and links</a> for every episode of The Sales Podcast. Overcome your toughest sales objections with these <a href="https://info.thesaleswhisperer.com/tsw-flash-cards-lp" rel="nofollow" target="_blank">sales training flashcards</a>. Get a <a href="https://info.thesaleswhisperer.com/way-book" rel="nofollow" target="_blank">signed copy of Wes's book</a> here. Grow your sales with this on-demand video series, <a href="http://www.makeeverysale.com" rel="nofollow" target="_blank">Make Every Sale</a>. Know your sales numbers with this <a href="https://www.thesaleswhisperer.com/sales-calculator" rel="nofollow" target="_blank">free Sales Calculator</a>. Connect with Wes: <ul> <li><a href="https://twitter.com/saleswhisperer" rel="nofollow" target="_blank">Twitter</a></li> <li><a href="https://www.linkedin.com/in/thesaleswhisperer/" rel="nofollow" target="_blank">LinkedIn</a></li> <li><a href="http://instagram.com/saleswhisperer" rel="nofollow" target="_blank">Instagram</a></li> <li><a href="https://www.facebook.com/groups/theimplementors" rel="nofollow" target="_blank">Facebook</a></li> </ul>

Use Data To Be a Better Human To Sell More To Humans, With Steve Mast

My guest today is Steve Mast, President &amp; Chief Innovation Officer at Delvinia.Founded in 1998, Delvinia is a Canadian based Group of Companies that provide consumer insight and data collection solutions including Delvinia Custom Solutions, AskingCanadians, AskingAmericans, and Methodify.Prior to joining Devinia in 2000, Steve has been a video game producer, architectural designer, and entrepreneur. Find Steve Online:Twitter: www.twitter.com/stevemast LinkedIn: www.linkedin.com/in/stevemast Website: www.delvinia.comFind Jamin Online:Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online: Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:“Clap Along” by Auditionauti: https://audionautix.com This Episode’s Sponsor: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. Mention the Happy Market Research Podcast to the SurveyMonkey sales team before June 30th, for a discount off of your first project.[00:00:03]Jamin Brazil: Hi, I'm Jamin. You're listening to the Happy Market Research podcast. My guest today is Steve Mast, President and Chief Innovation Officer at Delvinia. Founded in 1998, Delvinia is a Canadian based group of companies that provide consumer insights and data collection solutions, including Delvinia custom solutions, Asking Canadians, Asking Americans and Methodify. Prior to joining Delvinia in 2000, Steve has been a video game producer, architectural designer and entrepreneur. Steve, thanks so much for joining me on the Happy Market Research podcast today.[00:00:38]Steve Mast: Thanks, man. It's great talking to you again.[00:01:46]Jamin Brazil: So the world has changed. It is March 27th, 2020. We're going to talk about that in a minute. But before we do, let's set some context. Tell us a little bit about your parents and how they have informed what you do today?[00:01:59]Steve Mast: Sure, well, first off, my mom actually she worked at the local hospital. She was a ward clerk, so she was a front line staffer if you will. So first and foremost, hats off to all the front line folks right now that are dealing with this crisis that we're going through right now. So big shout out to them. My dad was in banking, pretty much so for 37 years, I thought about the years right. But he really loved to work with his hands. He actually didn't really love banking, but back then, you were either a doctor or lawyer or a banker. That's what you did when you got out of school but he loved to create. Particular to build furniture, homes, he built huge parts of our cottage. So he loved to work with his hands. And they both were really good at design, particularly they were very crafty, very resourceful people. So I think I kind of inherited a lot of that from them. Obviously when I got out of school, I had no desire to be in banking. Hence I had this sort of interesting career path which I sort of referred to as a squiggly line versus a straight line. Had really no idea then I loved design, took architecture, realized you probably don't want me designing buildings because I think they would fall ov...

My guest today is Steve Mast, President &amp; Chief Innovation Officer at Delvinia. Founded in 1998, Delvinia is a Canadian based Group of Companies that provide consumer insight and data collection solutions including Delvinia Custom Solutions, AskingCanadians, AskingAmericans, and Methodify. Prior to joining Devinia in 2000, Steve has been a video game producer, architectural designer, and entrepreneur.  Find Steve Online: Twitter: <a href="http://www.twitter.com/stevemast" rel="nofollow" target="_blank">www.twitter.com/stevemast</a>  LinkedIn: <a href="http://www.linkedin.com/in/stevemast" rel="nofollow" target="_blank">www.linkedin.com/in/stevemast</a>  Website: <a href="http://www.delvinia.com" rel="nofollow" target="_blank">www.delvinia.com</a> Find Jamin Online: Email: jamin@happymr.com  LinkedIn: <a href="http://www.linkedin.com/in/jaminbrazil" rel="nofollow" target="_blank">www.linkedin.com/in/jaminbrazil</a>  Twitter: <a href="http://www.twitter.com/jaminbrazil" rel="nofollow" target="_blank">www.twitter.com/jaminbrazil</a>   Find Us Online:  Twitter: <a href="http://www.twitter.com/happymrxp" rel="nofollow" target="_blank">www.twitter.com/happymrxp</a>   LinkedIn: <a href="http://www.linkedin.com/company/happymarketresearch" rel="nofollow" target="_blank">www.linkedin.com/company/happymarketresearch</a>   Facebook: <a href="http://www.facebook.com/happymrxp" rel="nofollow" target="_blank">www.facebook.com/happymrxp</a>   Website: <a href="http://www.happymr.com" rel="nofollow" target="_blank">www.happymr.com</a>   Music: “Clap Along” by Auditionauti: <a href="https://audionautix.com" rel="nofollow" target="_blank">https://audionautix.com</a>  This Episode’s Sponsor:  This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour.  For more information on SurveyMonkey Market Research Solutions, visit <a href="http://surveymonkey.com/market-research" rel="nofollow" target="_blank">surveymonkey.com/market-research</a>. Mention the Happy Market Research Podcast to the SurveyMonkey sales team before June 30th, for a discount off of your first project. [00:00:03] Jamin Brazil: Hi, I'm Jamin. You're listening to the Happy Market Research podcast. My guest today is Steve Mast, President and Chief Innovation Officer at Delvinia. Founded in 1998, Delvinia is a Canadian based group of companies that provide consumer insights and data collection solutions, including Delvinia custom solutions, Asking Canadians, Asking Americans and Methodify. Prior to joining Delvinia in 2000, Steve has been a video game producer, architectural designer and entrepreneur. Steve, thanks so much for joining me on the Happy Market Research podcast today. [00:00:38] Steve Mast: Thanks, man. It's great talking to you again. [00:01:46] Jamin Brazil: So the world has changed. It is March 27th, 2020. We're going to talk about that in a minute. But before we do, let's set some context. Tell us a little bit about your parents and how they have informed what you do today? [00:01:59] Steve Mast: Sure, well, first off, my mom actually she worked at the local hospital. She was a ward clerk, so she was a front line staffer if you will. So first and foremost, hats off to all the front line folks right now that are dealing with this crisis that we're going through right now. So big shout out to them. My dad was in banking, pretty much so for 37 years, I thought about the years right. But he really loved to work with his hands. He actually didn't really love banking, but back then, you were either a doctor or lawyer or a banker. That's what you did when you got out of school but he loved to create. Particular to build furniture, homes, he built huge parts of our cottage. So he loved to work with his hands. And they both were really good at design, particularly they were very crafty, very resourceful people. So I think I kind of inherited a lot of that from them. Obviously when I got out of school, I had no desire to be in banking. Hence I had this sort of interesting career path which I sort of referred to as a squiggly line versus a straight line. Had really no idea then I loved design, took architecture, realized you probably don't want me designing buildings because I think they would fall ov...

Steve Mast, President of Delvinia, on how to Transition Work from the Office to Home

Welcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Steve Mast, one of the Founders of Methodify. Contact Steve Online:LinkedInMethodify[00:00]Steve Mast with Methodify.  These guys are just crushing it.  They were the best exhibitors at the event, maybe even at any event I’ve ever attended.  A lot of things that were clever.  My favorite was...  They had these little stickers, which basically were fill-in-the-blanks.  “This blank has been certified by Methodify.”  And they would write in what it was.  So like,  “This water cooler or this cup or this microphone or this coffee pot or this person’s back or whatever...”  It was really funny, created a lot of buzz.  Also, it drove my good friend, Matt Gershner, and other GreenBook pros crazy, but, having said that, the entertainment value was huge.  Enjoy the episode.    [00:48]  I have Steve Mast, the founder and CEO?[00:51]  One of the founders of Methodify, yes. [00:54]Methodify.  Yep, that’s right.  So, we’re at IIeX in Austin.  You guys have been here before.[00:58]Yes, we have, yes.  First year, we’ve actually done a full activation:  the booth, speaking, all those kinds of things, so... [01:04]   And you’ve been testing everything according to... [01:07]We’ve been testing the water coolers, the food stations.  Yeah, everything’s been Methodified.   [01:13]  I love “This has been Methodified.”  You know that’s an interesting kind of...  OK, so, talk to me a little bit about that. [01:21]So, where that actually came out of ‘cause we actually have registered Methodify IT.  So, we’re not an Italian company; we’re actually born out of Canada, right, but Methodify is a global platform.  But the “Methodify it” came out of our clients literally saying, “We want to Methodify it” or “Was that piece of creative or was that new product, was it Methodified?”  So that’s where we actually came up with the whole “Methodify it.”  So, it was our clients.  So literally we’re listening to our customers, and we’re applying what they’re saying to our marketing and various...           [01:53]Isn’t that the best proof of concept? You know you can have this thing like founder-market fit where you have a personalized need, and you recognize it in the marketplace.  “Oh, good, I can solve that need.”  But when the market actually starts changing language around your product and your solution, that’s a nice confirmation.          [02:13]Yeah, I think it was interesting because (I don’t know what your feeling is but...) we’re obviously Methodify is research automation.  Like that’s the space it’s playing in.  But I think what’s interesting is the last couple of years everybody’s been, “Yeah, we’re kicking the tires; we’re checking it out; we’re trying things; we’re piloting programs.”  This year I feel a substantial change in that where people are not kicking the tires.  Now it’s about “How and when do we implement this?”  “Where does it fit within the ecosystem of our market research tools, platforms?”  So I think the whole industry has changed.  The other big thing too is (and I think you may have talked about it in other episodes as well) is when you look at the martech industry, right, it’s very mature obviously, but if you look at the research space, now we have this huge rise of research technologies.  And I think the big thing that has to happen is those two industries have to start to move closer together and start embedding research tech inside of martech.  So very often, we’ve had some of our clients, if you think of their marketing-operations process, instead of it being a separate thing over somewhere else where you have research basically living on a data lake or living on some other knowledge platform inte...

Welcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Steve Mast, one of the Founders of Methodify. Contact Steve Online: LinkedIn Methodify [00:00] Steve Mast with Methodify.  These guys are just crushing it.  They were the best exhibitors at the event, maybe even at any event I’ve ever attended.  A lot of things that were clever. My favorite was... They had these little stickers, which basically were fill-in-the-blanks.  “This blank has been certified by Methodify.”  And they would write in what it was.  So like, “This water cooler or this cup or this microphone or this coffee pot or this person’s back or whatever...”  It was really funny, created a lot of buzz. Also, it drove my good friend, Matt Gershner, and other GreenBook pros crazy, but, having said that, the entertainment value was huge.  Enjoy the episode. [00:48]   I have Steve Mast, the founder and CEO? [00:51]   One of the founders of Methodify, yes. [00:54] Methodify.  Yep, that’s right.  So, we’re at IIeX in Austin.  You guys have been here before. [00:58] Yes, we have, yes.  First year, we’ve actually done a full activation:  the booth, speaking, all those kinds of things, so... [01:04]    And you’ve been testing everything according to... [01:07] We’ve been testing the water coolers, the food stations.  Yeah, everything’s been Methodified. [01:13]   I love “This has been Methodified.”  You know that’s an interesting kind of...  OK, so, talk to me a little bit about that. [01:21] So, where that actually came out of ‘cause we actually have registered Methodify IT.  So, we’re not an Italian company; we’re actually born out of Canada, right, but Methodify is a global platform.  But the “Methodify it” came out of our clients literally saying, “We want to Methodify it” or “Was that piece of creative or was that new product, was it Methodified?”  So that’s where we actually came up with the whole “Methodify it.” So, it was our clients. So literally we’re listening to our customers, and we’re applying what they’re saying to our marketing and various...            [01:53] Isn’t that the best proof of concept? You know you can have this thing like founder-market fit where you have a personalized need, and you recognize it in the marketplace.  “Oh, good, I can solve that need.” But when the market actually starts changing language around your product and your solution, that’s a nice confirmation. [02:13] Yeah, I think it was interesting because (I don’t know what your feeling is but...) we’re obviously Methodify is research automation.  Like that’s the space it’s playing in. But I think what’s interesting is the last couple of years everybody’s been, “Yeah, we’re kicking the tires; we’re checking it out; we’re trying things; we’re piloting programs.”  This year I feel a substantial change in that where people are not kicking the tires. Now it’s about “How and when do we implement this?” “Where does it fit within the ecosystem of our market research tools, platforms?”  So I think the whole industry has changed. The other big thing too is (and I think you may have talked about it in other episodes as well) is when you look at the martech industry, right, it’s very mature obviously, but if you look at the research space, now we have this huge rise of research technologies.  And I think the big thing that has to happen is those two industries have to start to move closer together and start embedding research tech inside of martech. So very often, we’ve had some of our clients, if you think of their marketing-operations process, instead of it being a separate thing over somewhere else where you have research basically living on a data lake or living on some other knowledge platform inte...

IIeX NA 2019 Conference Series – Steve Mast – Methodify

Episode 2 of our Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Steve Mast, President and Chief Innovation Officer of Delvinia. In this video, Steve discusses how several key technological disruptions have changed our current marketing landscape. Check out the full version on Youtube: https://www.youtube.com/watch?v=bgZyoVg-8_s

Episode 2 of our Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Steve Mast, President and Chief Innovation Officer of Delvinia. In this video, Steve discusses how several key technological disruptions have changed our current marketing landscape. Check out the full version on Youtube: <a href="https://www.youtube.com/watch?v=bgZyoVg-8_s" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=bgZyoVg-8_s</a>