Efua Obeng's guest appearances

Efua Obeng

MarTech Podcast // Marketing + Technology = Business Growth

On Record PR

Perry Marshall

Laurel Mintz

Paul Ryan

Chris Walker

Kieran Flanagan

Liston Witherill

John Warrillow

John Jantsch

Jeff White

Kevin Curry

Phil Johnson

Steve Olsher

Travis Chambers

Anik Singal

Auren Hoffman

OwlTail

In this episode of On Record PR, Sarah Larson goes on record with Efua Obeng, associate professor and department chair of marketing at Howard University. Learn More Efua Obeng recently spoke at HubSpot's annual conference Inbound 2021 discussing mentorship and advocacy in black business leadership and appeared on a podcast interview entitled Why Marketers Need to Listen to Black Voices. In addition to earning a bachelor's degree in business from UNC Chapel Hill and a master's degree from Duke University, Efua earned a PhD in business administration with a marketing concentration from the Katz Graduate School of Business at the University of Pittsburgh. Her experience at Katz helped sharpen her thought process, leadership, and research skills and highlighted the importance of making decisions based on data.

In this episode of On Record PR, Sarah Larson goes on record with Efua Obeng, associate professor and department chair of marketing at Howard University. Learn More Efua Obeng recently spoke at HubSpot's annual conference Inbound 2021 discussing mentorship and advocacy in black business leadership and appeared on a podcast interview entitled Why Marketers Need to Listen to Black Voices. In addition to earning a bachelor's degree in business from UNC Chapel Hill and a master's degree from Duke University, Efua earned a PhD in business administration with a marketing concentration from the Katz Graduate School of Business at the University of Pittsburgh. Her experience at Katz helped sharpen her thought process, leadership, and research skills and highlighted the importance of making decisions based on data.

Why Diversity Matters: A Conversation about the Importance of DE&I in Business with Efua Obeng, Marketing Professor at Howard University

Assistant professor and chair of the department of Marketing at Howard University, Efua Obeng, addresses the inbound 2021 conference. The U.S demographic is changing drastically, but it seems marketers are not updating their strategies to reflect this. How important is diversity in marketing? Today, Efua talks about why marketers need to listen to Black voices. Show NotesConnect With:Efua Obeng: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Assistant professor and chair of the department of Marketing at Howard University, Efua Obeng, addresses the inbound 2021 conference. The U.S demographic is changing drastically, but it seems marketers are not updating their strategies to reflect this. How important is diversity in marketing? Today, Efua talks about why marketers need to listen to Black voices. <a href="https://martechpod.com/episode/why-marketers-need-to-listen-to-black-voices-efua-obeng-howard-university" rel="noopener noreferrer nofollow" target="_blank">Show Notes</a>Connect With:<ul><li>Efua Obeng: <a href="http://www.howard.edu/" rel="noopener noreferrer nofollow" target="_blank">Website</a> // <a href="http://www.linkedin.com/in/efuabobeng" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a></li><li>The MarTech Podcast: <a href="https://benjshap.com/contact/" rel="noopener noreferrer nofollow" target="_blank">Email</a> // <a href="https://benjshap.com/newsletter" rel="noopener noreferrer nofollow" target="_blank">Newsletter</a> // <a href="https://twitter.com/benjshapllc" rel="noopener noreferrer nofollow" target="_blank">Twitter</a></li><li>Benjamin Shapiro: <a href="https://benjshap.com/" rel="noopener noreferrer nofollow" target="_blank">Website</a> // <a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a> //  <a href="https://twitter.com/benjshap" rel="noopener noreferrer nofollow" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Why Marketers Need to Listen to Black Voices -- Efua Obeng // Howard University