Avi Gandhi's guest appearances

Avi Gandhi

Women in Influencer Marketing

Means of Creation

The Created Economy

Done Deal Podcast Show

OwlTail

Over the past year, several platforms have revised their agreements with creators. Twitch slashed its streamers’ revenue share from 70% to 50%. Substack canceled creator health-insurance stipends while lowering guaranteed payment amounts. Meta got rid of its creator bonus program for Reels altogether.Chronicling it all is Avi Gandhi. A longtime digital media talent agent and former head of creator partnerships at Patreon, Avi now consults for companies that want to form lasting, mutually beneficial relationships with creators. He also writes his own newsletter, “Creator Logic,” about how the top names in the industry choose platforms, organize their operations, and maximize monetization.In this episode, we talk about what platforms need to understand about how creators make decisions, what Silicon Valley gets wrong when investing in creator platforms and tools, and how creators should protect themselves in a shifting platform landscape.(00:00) Episode Preview(02:09) Avi's background in the creator economy: WME, Wheelhouse, and Patreon(06:42) The knowledge vacuum around creators and their stacks(09:58) The path forward for the creator economy(18:32) Building for creators: opportunities and innovations(23:47) Building a creator partnerships function(35:23) Can a creator middle class ever exist?(44:54) Tensions between creators and existing platforms(47:14) Creator economics and audiences(57:49) AI creators vs. human creators(61:45) Avi's recommended resources

Over the past year, several platforms have revised their agreements with creators. Twitch <a href="https://www.tubefilter.com/2022/09/21/twitch-revenue-split-subscriptions-reduced-partner-streamers/" rel="nofollow" target="_blank">slashed its streamers’ revenue share</a> from 70% to 50%. Substack <a href="https://www.theinformation.com/articles/substack-reins-in-perks-for-writers" rel="nofollow" target="_blank">canceled creator health-insurance stipends</a> while lowering guaranteed payment amounts. Meta <a href="https://www.businessinsider.com/instagram-facebook-pause-reels-us-play-bonus-money-creators-program-2023-3" rel="nofollow" target="_blank">got rid of its creator bonus program</a> for Reels altogether.Chronicling it all is Avi Gandhi. A longtime digital media talent agent and former head of creator partnerships at Patreon, Avi now consults for companies that want to form lasting, mutually beneficial relationships with creators. He also writes his own newsletter, “<a href="https://www.thecreatorlogic.com/" rel="nofollow" target="_blank">Creator Logic</a>,” about how the top names in the industry choose platforms, organize their operations, and maximize monetization.In this episode, we talk about what platforms need to understand about how creators make decisions, what Silicon Valley gets wrong when investing in creator platforms and tools, and how creators should protect themselves in a shifting platform landscape.(00:00) Episode Preview(02:09) Avi's background in the creator economy: WME, Wheelhouse, and Patreon(06:42) The knowledge vacuum around creators and their stacks(09:58) The path forward for the creator economy(18:32) Building for creators: opportunities and innovations(23:47) Building a creator partnerships function(35:23) Can a creator middle class ever exist?(44:54) Tensions between creators and existing platforms(47:14) Creator economics and audiences(57:49) AI creators vs. human creators(61:45) Avi's recommended resources

Documenting the Creator Economy with Avi Gandhi

Looking to boost your talent management business? Tune in to Tonjé BAKANG TONJE and Tinashe Chaponda's latest episode where they chat with Avi Gandhi, a seasoned writer, advisor, and entrepreneur in the creator economy. With over 14 years of experience in agent management, production, marketing, and executive roles at WME, Wheelhouse, and Patreon, Avi is well-equipped to share his expertise on growing talent management businesses.In this episode, Avi shares valuable insights on tracking KPIs, leveraging technology, influencer marketing, and delivering against brand goals. He also touches on the importance of transparency and knowledge-sharing between talent managers and clients/creators, and how talent managers can hold their value in the creator economy.Whether you're a seasoned talent manager or just starting out, this episode offers a wealth of knowledge on growing your business. Don't miss it! The episode is available everywhere and via the link in the comments.EPISODE HIGHLIGHTS [0:20] Avi Gandhi's Bio [2:00] Tracking KPIs to grow talent management business [6:29] Technology recommendations around talent management [8:13] Influencer marketing and time delivery [9:33] Best way for new talent managers to engage with a brand [13:52] Talent managers assisting creators in production [15:38] Knowledge required by talent managers [19:45] Transparency for talent managers with clients/creators relative to commission/rates [21:49] How talent managers can hold their value [22:50] Delivering against the brand's goals [24:19] Reinventing the wheel in the creator economy [28:49] How talent managers can grow their monetization models [31:12] Explaining to clients [33:21] Avi's consulting business 

Looking to boost your talent management business? Tune in to <a href="https://www.linkedin.com/in/ACoAAAwj97EB35jNQXwHPR9y4tAsprjY4sNr4QQ" rel="nofollow" target="_blank">Tonjé BAKANG TONJE</a> and <a href="https://www.linkedin.com/in/ACoAABDiIcoBXbqlNCzuLhz39pKPRySzN16wfc8" rel="nofollow" target="_blank">Tinashe Chaponda</a>'s latest episode where they chat with <a href="https://www.linkedin.com/in/ACoAAAJfxi8B6533e8FW7F29Fcpjcv8Nu457fLg" rel="nofollow" target="_blank">Avi Gandhi</a>, a seasoned writer, advisor, and entrepreneur in the creator economy. With over 14 years of experience in agent management, production, marketing, and executive roles at WME, Wheelhouse, and Patreon, Avi is well-equipped to share his expertise on growing talent management businesses.In this episode, Avi shares valuable insights on tracking KPIs, leveraging technology, influencer marketing, and delivering against brand goals. He also touches on the importance of transparency and knowledge-sharing between talent managers and clients/creators, and how talent managers can hold their value in the creator economy.Whether you're a seasoned talent manager or just starting out, this episode offers a wealth of knowledge on growing your business. Don't miss it! The episode is available everywhere and via the link in the comments. EPISODE HIGHLIGHTS<ul> <li>[0:20] Avi Gandhi's Bio</li> <li>[2:00] Tracking KPIs to grow talent management business</li> <li>[6:29] Technology recommendations around talent management</li> <li>[8:13] Influencer marketing and time delivery</li> <li>[9:33] Best way for new talent managers to engage with a brand</li> <li>[13:52] Talent managers assisting creators in production</li> <li>[15:38] Knowledge required by talent managers</li> <li>[19:45] Transparency for talent managers with clients/creators relative to commission/rates</li> <li>[21:49] How talent managers can hold their value</li> <li>[22:50] Delivering against the brand's goals</li> <li>[24:19] Reinventing the wheel in the creator economy</li> <li>[28:49] How talent managers can grow their monetization models</li> <li>[31:12] Explaining to clients</li> <li>[33:21] Avi's consulting business</li> </ul>

Avi Gandhi: Essential Strategies for Talent Managers to Skyrocket Their Business Success

Today we’re speaking with Avi Gandhi of Partner with Creators.  Avi Gandhi (he/him) is a writer, advisor, and entrepreneur in the Creator Economy with 14+ years of experience as an agent, manager, producer, marketer, and executive at companies like WME, Wheelhouse, and Patreon. As a LinkedIn Top Voice and Creator Accelerator alum, he posts daily on LinkedIn about how Creators and companies can succeed together. Avi’s weekly newsletter, Creator Logic, aims to help readers better understand Creators' businesses and thought processes through in-depth data, insights, and analysis from conversations with full-time Creators. Through his consulting business, Partner with Creators, he advises billion-dollar companies like Discord, Radix, and Merit Circle on creator strategy across product, marketing, and partnerships. He enjoys pour-over coffee during the day and whisk(e)y after hours, and he spends his free time exercising his dog Livvy and “gitting gud” at From Software games.  CHAPTERS: [09:28] Intro [10:04] Avi's Background and professional journey [14:28] Lessons learned working at WME &amp; models still relevant today [18:08] Avi's experience working at big companies  [13:19] Growth within the creator economy at Patreon [22:47] Is Avi creative-minded or technology-minded? [31:01] Top skills executives should keep in mind [25:43] Avi's consultation dream &amp; ways to strengthen consultation abilities in a company [35:11] Short-term vs long-term client's information intake [32:35] How to price as a consultant  [42:03] Client's contracts agreements for consultation [49:37] Avi's LinkedIn journey [55:43] Outro  Connect with him: LinkedIn (@avigandhi)  Subscribe to Creator Logic  Register for Best in Influencer Tech Event (FREE)  Catch the replays of events here  Want to join WIIM's Membership? Check out our website  Don't forget to follow us on Instagram  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Avi Gandhi of Partner with Creators. Avi Gandhi (he/him) is a writer, advisor, and entrepreneur in the Creator Economy with 14+ years of experience as an agent, manager, producer, marketer, and executive at companies like WME, Wheelhouse, and Patreon. As a LinkedIn Top Voice and Creator Accelerator alum, he posts daily on LinkedIn about how Creators and companies can succeed together. Avi’s weekly newsletter, Creator Logic, aims to help readers better understand Creators' businesses and thought processes through in-depth data, insights, and analysis from conversations with full-time Creators. Through his consulting business, Partner with Creators, he advises billion-dollar companies like Discord, Radix, and Merit Circle on creator strategy across product, marketing, and partnerships. He enjoys pour-over coffee during the day and whisk(e)y after hours, and he spends his free time exercising his dog Livvy and “gitting gud” at From Software games. CHAPTERS: [09:28] Intro [10:04] Avi's Background and professional journey [14:28] Lessons learned working at WME &amp; models still relevant today [18:08] Avi's experience working at big companies [13:19] Growth within the creator economy at Patreon [22:47] Is Avi creative-minded or technology-minded? [31:01] Top skills executives should keep in mind [25:43] Avi's consultation dream &amp; ways to strengthen consultation abilities in a company [35:11] Short-term vs long-term client's information intake [32:35] How to price as a consultant [42:03] Client's contracts agreements for consultation [49:37] Avi's LinkedIn journey [55:43] Outro Connect with him: <a href="https://www.linkedin.com/in/avigandhi/" rel="noopener noreferer nofollow" target="_blank">LinkedIn (@avigandhi)</a> <a href="https://creatorlogic.beehiiv.com/subscribe" rel="noopener noreferer nofollow" target="_blank">Subscribe to Creator Logic</a> Register for <a href="https://www.iamwiim.com/events" rel="noopener noreferer nofollow" target="_blank">Best in Influencer Tech Event (FREE)</a> Catch the replays of events <a href="https://iamwiim.com/tech" rel="noopener noreferer nofollow" target="_blank">here</a> Want to join WIIM's Membership? <a href="https://www.iamwiim.com/join" rel="noopener noreferer nofollow" target="_blank">Check out our website</a> Don't forget to <a href="https://www.instagram.com/iamwiim" rel="noopener noreferer nofollow" target="_blank">follow us on Instagram</a> --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/wiim/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/wiim/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/wiim/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/wiim/support</a>

Creator Logic with Avi Gandhi of Partner with Creators (@avigandhi)

Patreon stands out like a beacon in the Creator Economy. In this episode of "The Created Economy," Ken Yeung speaks with the company's Head of Creator Partnerships, Avi Gandhi. Hear about his experience as a digital talent agent for one of the world's premier agencies, William Morris Endeavor (WME), and his journey to Patreon. Gandhi shares what excites him about the Creator Economy, his POV on emerging competitors, the evolution of the platform, what's next for Web3 and NFTs, and his expectations of VidCon. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.

Patreon stands out like a beacon in the Creator Economy. In this episode of "The Created Economy," Ken Yeung speaks with the company's Head of Creator Partnerships, Avi Gandhi. Hear about his experience as a digital talent agent for one of the world's premier agencies, William Morris Endeavor (WME), and his journey to Patreon. Gandhi shares what excites him about the Creator Economy, his POV on emerging competitors, the evolution of the platform, what's next for Web3 and NFTs, and his expectations of VidCon. Check out our website for more info at <a href="https://www.createdeconomy.com/" rel="nofollow" target="_blank">https://www.createdeconomy.com</a> and get the latest Creator Economy news on Flipboard: <a href="https://www.flipboard.com/@CreatedEconomy" rel="nofollow" target="_blank">https://www.flipboard.com/@CreatedEconomy</a>.