OwlTail

Cover image of Guillaume Cabane

Guillaume Cabane

16 Podcast Episodes

Latest 18 Jul 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

Episode artwork

The 2021 B2B SaaS Playbook (with Guillaume Cabane)

The DGMG Podcast

Guillaume Cabane (@guillaumecabane) is Co-Founder and GP @ HyperGrowth Partners & Ex VP Growth at Segment and VP Growth at Drift. We talk about what the B2B SaaS playbook looks like for 2021, what investors are expecting out of SaaS companies today, product-led growth, spending $150,000/month on B2B lead gen, how to manage skyrocketing CAC, how to generate free leads to your sales people, and more.Get more good stuff at davegerhardt.comThis episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.

34mins

16 Jun 2021

Episode artwork

Create a Relevant User Experience throughout the Marketing Funnel | Interview with Guillaume Cabane from Hypergrowth Partners

Pathmonk Presents Podcast

“…rapidly rising companies have astonished the global public with their ability to expand and scale at a pace that was previously unknown. From this phenomenon, the term “hypergrowth” was coined.” Hypergrowth is a common experience within young markets and start-ups, however, it is a make-or-break scenario. As companies scale these rough seas, Hypergrowth Partners offers a lifebuoy as your partner and advisor. We spoke to the passionate co-founder, Guillaume Cabane who simply wants to gather the expertise in this world and assist companies with hypergrowth and hyper scaling. With his experience, he offers Pathmonk listeners essential advice on the value of the customer and their importance in this phase of any business. By creating a relevant and appropriate user experience that matches the persona's needs throughout the entire buying journey you can optimize your conversions. Guillaume encourages businesses growing to avoid a user losing their way within the funnel. If a prospect shows interest in a specific solution be sure to offer that solution in all your forms of communication and content. Therefore they receive an excellent user experience and maintain interest throughout the marketing funnel towards a conversion. Listen in and hold onto the lifebuoy for a ride of powerful insights and hyper grow your knowledge.

24mins

3 Jun 2021

Similar People

Episode artwork

#7 Guillaume Cabane, HyperGrowth Partners. Accompagner les meilleures startups SaaS dans leur phase d'hypercroissance.

SaaS Connection

Pour ce nouvel épisode je reçois Guillaume Cabane.  Très réputé dans le monde du Growth Marketing après avoir travaillé chez Mention, Segment ou Drift. Guillaume a récemment monté HyperGrowth Partners, un collectif de Growth Marketers qui accompagnent des SaaS à succès dans leur phase d'hypercroissance. Au cours de ce podcast, il nous explique son parcours, sa nouvelle activité et partage avec nous sa méthode pour maximiser l'impact du marketing dans les ventes. Il nous a également partagé de nombreuses tactiques qui pourront sans doute vous inspirer pour votre propre SaaS. Vous pouvez suivre Guillaume sur Twitter et LinkedIn. Timeline de l'épisode : 1:30 Présentation de Guillaume et de son parcours. 2:30 Présentation de HyperGrowth Partners 8:10 Comment Guillaume accompagne les SaaS 12:30 Quelques exemples de tactiques utilisées par Guillaume. S'appuyer sur les effets psychologiques. 20:30 S'appuyer sur les biais cognitifs en marketing. 22:30 Pourquoi il vaut mieux avoir une approche "Best of bread" plutôt que d'utiliser des solutions tout-en-un. 25:20 Product Led Growth vs Sales Led Growth 30:30 Quelques exemples de tactiques "Top of the funnel".  38:30 L'outbound est-il toujours efficace ?  42:30 Quelle stratégie outbound pour les grands comptes B2B ?  46:20 Quel Customer Data Platform utiliser ? 49:00 Comment rester à la pointe en matière de Growth Marketing ? 54:00 Quelles tendances dans le Growth Marketing ? 56:40 Quelques questions rapides Mentionnés pendant l’épisode : 📚 Influence et manipulation - Robert Cialdini Loom Hippo Video LetterFriend SnowFlake Redshift Airbyte Copy.ai metadata.io Clearbit Customer.io Zapier Hacking Growth - Sean Ellis Pour soutenir SaaS Connection en 1 minute (et 2 secondes) : 1. Abonnez-vous à SaaS Connection sur votre plateforme préférée pour ne rater aucun épisode (2 secondes) 2. Envoyez cet épisode à 2 de vos contacts intéressés par le SaaS (30 secondes) 3. Mettez nous 5 étoiles sur Apple Podcast, Google Podcast, Spotify ou Deezer (30 secondes)

58mins

26 May 2021

Episode artwork

Guillaume Cabane about Growth and becoming the VC of your time

Tech Bound Podcast

Guillaume Cabane comes on the Tech Bound podcast to talk about investing your time like a VC, building Growth roadmaps, and running experiments. A true master of his craft, Guillaume is the former VP of Growth at Drift, Segment, and Mention, current VP of Growth Gorgias, and advisor to G2, Abstract, Metadata, Madkudu, MonkeyLearn. Timestamps: 0:00 Introduction 1:23 Be the VC of your time 4:28 The risk-taker and tinkerer mindset 8:57 The first things Guillaume would look at when growing a company with strong PMF 12:18 When to be CAC-efficient and when not 15:16 Building a Growth roadmap 17:32 The master's tools 20:43 EVELYN - Experiment Velocity Engine Lifting Your Numbers 24:49 What distinguishes good from bad experiments 27:47 Creating value where others don't see value 31:36 Guillaume's Zone of Genius 31:56 Teams over Self 32:16 How failure set Guillaume up for success Show notes https://twitter.com/guillaumecabane?lang=en https://www.linkedin.com/in/cabane/ www.kustomer.com www.madkudu.com EVELYN: https://airtable.com/universe/expZpCNVlkaoLGNAr/evelyn-experiment-velocity-engine-lifting-your-numbers Cialdini - Influence: https://bookshop.org/books/influence-the-psychology-of-persuasion-revised/9780061241895 Shackleton - Voyage: https://bookshop.org/books/endurance-shackleton-s-incredible-voyage-anniversary/9780465062881 Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Growth Memo for more content: growthmemo.kevin-indig.com Follow me on Twitter: https://twitter.com/Kevin_Indig iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg Soundcloud: https://soundcloud.com/kevin-indig #growth #growthmarketing #vc

38mins

11 Apr 2021

Most Popular

Episode artwork

Guillaume Cabane | HyperGrowth Partners - Dealer d'idées, partisan de la concurrence pure et imparfaite, pionnier du Growth Marketing

Digital On Track

{{ Pour tous les mots techniques et anglicismes utilisés pendant le podcast, j'ai décidé d'ajouter un glossaire à la fin de la description 📖 }}Growth MarketingIl y a un sujet sur ce que c'est vraiment, non ?Pour comprendre, j'ai cherché l'un des pionniers du domaine, le dealer d'idées qui :✔️ a aidé Segment à être vendue 3 milliards de dollars en multipliant son chiffre d'affaires par 4 en 18 mois ✔️ fait les Dues Diligences pour Sequoia (célèbre fonds d'investissement qui a notamment investi dans Apple)✔️ qui trouve des avantages concurrentiels à des produits qui n'en ont pas ✔️ qui fait en sorte que la concurrence soit imparfaite✔️ qui utilise 700 000 $ / an en licences d'outils Sur le chemin de ma quête, j'ai trouvé Guillaume Cabane. Avec un franc-parler, Guillaume revient sur son parcours et partage tout, comme dans une master class pour comprendre ce qu'est le Growth Marketing avec des exemples concrets et des idées à creuser pour votre business.C'est le podcast que j'ai réécouté comme si je ne l'avais pas enregistré. Une approche super intéressante de la croissance qui ne se limite pas à Zapier ou Integromat (de très bons outils au demeurant). Guillaume a lancé récemment HyperGrowth Partners avec des experts du Growth, dont Martin Gontovnikas (VP Growth & Marketing de Auth0, une boite qui vient d'être vendue 6,5 milliards de dollars 😳).Dans les prochaines semaines, je vous proposerai de rencontrer un autre expert du Saas B2B et de la prospection sur LinkedIn, ça va décoiffer ! Bonne écoute 🎧Épisode dont on parle : Luc Julia | Samsung - VP chargé de l'innovation, Cocréateur de SIRI, inventeur de la fonction e-print chez HP, du frigo connecté, décoré de la Légion d'Honneur ... tout ça en chemise hawaïenne 🌴☀️Livre :Stratégie Océan bleue : comment créer de nouveaux espaces stratégiquesLiens utiles :Profil LinkedIn de Guillaume Hype curvePour en savoir plus sur AraooReveal loop Friction less signupGlossaire : CAC : Coût d'Acquisition ClientPromis, je ferai mieux la prochaine fois 😉 reda@digitalontrack.com

1hr 27mins

4 Mar 2021

Episode artwork

[BONUS] Live AMA with Guillaume Cabane on Multi-Channel Marketing Strategy

SaaS Sessions

Guillaume Cabane recently spoke to us about omnichannel marketing – right from devising a strategy to budgeting + answer a question that haunts every Saas marketer. After leading growth teams at big players in Saas like Segment and Drift, Guillaume is now a growth advisor for B2B Saas startups like G2, Gorgias, Metadata, and Madkudu. Dive into this episode to learn about the need for a multichannel marketing strategy for Saas brands, tips to build omnichannel expertise, essential tools in a multichannel marketer’s toolkit, and much more! If you want to join the next live AMA, reach out to us on hello[at]saassessions[dot]com Connect with G on LinkedIn - https://www.linkedin.com/in/cabane/

56mins

19 Jun 2020

Episode artwork

When & How to Make Your First Growth Hire (With Drift's Guillaume Cabane)

Growth with Matt Bilotti

On today's episode of #Growth, host Matt Bilotti and Drift's VP of Growth, Guillaume Cabane, answer the million dollar question – when to make your first growth hire (and how). Here are a few hints: Make sure you've found product-market fit, a proven way for people to buy your product and a true customer base.Growth teams are the most effective when they're able to reduce friction in your acquisition funnel. If there's no funnel...you don't need a growth person. So before even making your first hire, be sure to establish demand and educate the market about your offering.Also in this episode – how growth teams should communicate with other areas of the business, setting up feedback loops, goal sharing and more.

22mins

10 Sep 2019

Episode artwork

EP24 | Guillaume Cabane - 4 Simple churn crushing tactics to unlock hyper-growth for your startup

CHURN.FM

Today on Churn.fm we have Guillaume Cabane, also known as “G”. G was the former VP of Growth at hyper-growth startups such as Drift and Segment, and now works as a growth advisor for a number of different startups. In this episode we talk about forecasting churn, the most surprising factor G found that contributes to churn, and the simplest way to battle it.We also discuss tracking and measuring your marketing efforts, the importance of understanding the “sales velocity” of your different marketing channels, and why you shouldn’t give up too quickly on a new marketing channel.G also shared the craziest thing he had ever done with automation and emphasized how a slight advantage over your competitors can make a world of difference in the SaaS business world.As usual, I’m excited to hear what you think of this episode and if you have any feedback I would love to hear from you. You can email me directly on Andrew@churn.fm. Don’t forget to follow us on Twitter

46mins

28 Aug 2019

Episode artwork

#14: Guillaume Cabane: The Man Behind Drift & Segment's Explosive Growth

Scale or Die

As the growth mind behind Mention, Segment, and Drift, Guillaume Cabane has helped scale some of the most successful B2B brands in the world. In our interview, Guillaume dives into the value of creating new growth strategies rather than just copying what everyone else in the market is doing. We’ll learn about how Guillaume’s network of peers help him evaluate his new ideas and verify different growth strategies before they’re launched to market. Find out why the future of marketing is less about a spray and pray mentality, but more about creating a great experience. Guillaume is a proponent of looking at the customized personal experiences that B2C companies provide and bringing them into the B2B world. You don’t want to miss this one... In This Episode You’ll Learn: 1:24 Learn about Guillaume’s unique philosophy on growth 5:32 What creates customer satisfaction? 10:07 Insider secrets to growth strategies 17:32 Big trends for B2B Marketing over the next 5 to 10 years 22:35 The Salty Six This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie... We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!

29mins

6 Aug 2019

Episode artwork

Growth Levers for B2B customer acquisition - with Guillaume Cabane, Former VP of Growth at Drift & Segment - #StartupBasics

Insights Alley

S01E13 - Growth Levers for B2B customer acquisition Guest: Guillaume Cabane aka "G", Former VP of Growth at Drift & Segment #StartupBasics series in Insights Alley Podcast: Startup, Product, Growth, Sales & Strategy Insights for Entrepreneurs. Its a Blog/Podcast by Arun Verma. Get Notes of this conversation at https://insightsalley.com Please give feedback and suggest topics for next episodes on arun@insightsalley.com

51mins

20 Apr 2019

Loading