Kai Hasson's guest appearances

Kai Hasson

All Things Video

Behind the Video

Rob Walch

Donald Trump

Justin Moore

Chris Smith

Taryn Southern

Adam Frank

Cameron Brown

Jacqueline Twillie

Lou Mongello

Mark Malkoff

Jessica Taylor

Chris Williams

Brendan Gahan

Dave Meltzer

Steve Levy

OwlTail

Kai Hasson is the Co-Founder and Creative Director for Portal A, a digital studio that specializes in original productions and branded content.In this episode, Kai and I discuss the evolution of branded entertainment over the past decade. Kai shares Portal A’s approach to creating “breakthrough content” and explains that the biggest shift has resulted from talent becoming the driving force for distribution. We also offer a few theories as to why traditional celebrities and athletes are now flocking to social media, from sports starting to emphasize individual superstars rather than the overall team to accelerating media cycles, which put pressure on celebrities to stay relevant between projects. Finally, Kai offers us an inside look at the YouTube Rewind 2018 controversy and predicts that we’ll see more live events tailor-made for content creation.Host: James CreechABOUT THE SHOWAll Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!ABOUT THE HOSTJames Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder &amp; CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.OUR SPONSORThis episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.

Kai Hasson is the Co-Founder and Creative Director for Portal A, a digital studio that specializes in original productions and branded content. In this episode, Kai and I discuss the evolution of branded entertainment over the past decade. Kai shares Portal A’s approach to creating “breakthrough content” and explains that the biggest shift has resulted from talent becoming the driving force for distribution. We also offer a few theories as to why traditional celebrities and athletes are now flocking to social media, from sports starting to emphasize individual superstars rather than the overall team to accelerating media cycles, which put pressure on celebrities to stay relevant between projects. Finally, Kai offers us an inside look at the YouTube Rewind 2018 controversy and predicts that we’ll see more live events tailor-made for content creation. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.   Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder &amp; CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit <a href="http://TubeBuddy.com" rel="nofollow" target="_blank">TubeBuddy.com</a> to meet your new best friend on YouTube.

The Secret to Creating Breakthrough Digital Content -- Kai Hasson (Co-Founder & Creative Director, Portal A)

We're joined this week by guest Kai Hasson of Portal A. Kai has done some amazing work including White Collar Brawler, and the recent hit comedy trailer Naratu. Kai talks to Lon and Tim about how he built his company and how to market across different video platforms.

62 - Making cross platform content with Guest Kai Hasson 