Haseeb Tariq's guest appearances

Haseeb Tariq

Apptivate: App Marketing Explained

The One Growth Show

Neil Patel

Nir Eyal

Eric Siu

Max Altschuler

Eric Stein

Chris Yeh

Rand Fishkin

Tyler Lessard

Michael Jessen

Ben Parr

Dmitry Dragilev

Maria Pergolino

Larry Kim

Matt Heinz

Jim Calhoun

OwlTail

It's not easy to convert trial users to paid users - we all know that - but it is possible. Even at scale. Even to the tune of 85% (sounds unbelievable, I know, but it's been done before)! Tune into this podcast for a masterclass in conversion from Haseeb Tariq himself, currently leading marketing at Universal Music Group (with successful stints at Fox and Disney behind him). His 3-pronged strategy - from intelligently onboarding to cleverly segmenting - will revolutionize your bottom line.

It's not easy to convert trial users to paid users - we all know that - but it is possible. Even at scale. Even to the tune of 85% (sounds unbelievable, I know, but it's been done before)! Tune into this podcast for a masterclass in conversion from Haseeb Tariq himself, currently leading marketing at Universal Music Group (with successful stints at Fox and Disney behind him). His 3-pronged strategy - from intelligently onboarding to cleverly segmenting - will revolutionize your bottom line.

Haseeb Tariq - How to Convert 85% of Your Trial Users: Why Humanistic Automation Is Your Secret to Success

Meet Haseeb Tariq, founder of Retention App, a marketing company specializing in converting and retaining app users into subscribers. Haseeb has worked in marketing automation with companies such as Disney, Fox, and Guess and is a regular contributor to Forbes.Questions Haseeb Answered in this Episode:How do you convince people to stay and stick with you for the long run during a subscription trial?When you ask users questions, do you then have different automated marketing messages for every answer? Is the retargeting goal to get as close to a one-on-one conversation as possible?Why did you start Retention App?Timestamp:7:00 The Guess campaign that took 30 mins to create and generated $1.8M 11:23 How Fox Nation hit an 85% trial-to-subscription conversion rate12:53 Retention: Top 3 things to pay attention to17:21 Humanistic automation20:05 Retention goes hand-in-hand with growthQuotes:(17:33-17:56) “The idea behind human automation is just a process that establishes a human touch by the means of automated personalized tools focused on building trust and providing value. And that means that you don’t just need to automate tools and resources but at the same time you personalize the message to a specific audience persona; and, they get excited whenever they hear from you because it’s completely optimized and focused on them only.”(20:05-20:26) “So I’m putting it out there so that all the listeners out there if they’re planning to launch a subscription product out there, I think they should be focused on understanding their customers and focused on retention before they’re focused on growth because when they start thinking about retention it’s too late. Growth and retention should go hand-in-hand together when they’re launching their product, and if they already have a product they should start thinking about retention more.”Mentioned in this Episode:Haseeb Tariq - LinkedIn@haseebspeaks - Twitter &amp; Instagram“Why Marketers Make Good Customer Success Managers” (Forbes)“Why ‘Humanistic Automation’ Is the Future of Marketing” (Forbes)Retention App

Meet Haseeb Tariq, founder of Retention App, a marketing company specializing in converting and retaining app users into subscribers. Haseeb has worked in marketing automation with companies such as Disney, Fox, and Guess and is a regular contributor to Forbes.Questions Haseeb Answered in this Episode:<ul><li>How do you convince people to stay and stick with you for the long run during a subscription trial?</li><li>When you ask users questions, do you then have different automated marketing messages for every answer? </li><li>Is the retargeting goal to get as close to a one-on-one conversation as possible?</li><li>Why did you start Retention App?</li></ul>Timestamp:<ul><li>7:00 The Guess campaign that took 30 mins to create and generated $1.8M</li><li> 11:23 How Fox Nation hit an 85% trial-to-subscription conversion rate</li><li>12:53 Retention: Top 3 things to pay attention to</li><li>17:21 Humanistic automation</li><li>20:05 Retention goes hand-in-hand with growth</li></ul>Quotes:(17:33-17:56) “The idea behind human automation is just a process that establishes a human touch by the means of automated personalized tools focused on building trust and providing value. And that means that you don’t just need to automate tools and resources but at the same time you personalize the message to a specific audience persona; and, they get excited whenever they hear from you because it’s completely optimized and focused on them only.”(20:05-20:26) “So I’m putting it out there so that all the listeners out there if they’re planning to launch a subscription product out there, I think they should be focused on understanding their customers and focused on retention before they’re focused on growth because when they start thinking about retention it’s too late. Growth and retention should go hand-in-hand together when they’re launching their product, and if they already have a product they should start thinking about retention more.”Mentioned in this Episode:<ul><li><a href="https://www.linkedin.com/in/haseebtariq/" rel="nofollow" target="_blank">Haseeb Tariq - LinkedIn</a></li><li>@haseebspeaks - Twitter &amp; Instagram</li><li><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2019/10/17/why-marketers-make-great-customer-success-managers/#7359adab225c" rel="nofollow" target="_blank">“Why Marketers Make Good Customer Success Managers” (Forbes)</a></li><li><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2019/09/23/why-humanistic-automation-is-the-future-of-marketing/" rel="nofollow" target="_blank">“Why ‘Humanistic Automation’ Is the Future of Marketing” (Forbes)</a></li><li><a href="https://retention.app/" rel="nofollow" target="_blank">Retention App</a></li></ul>

Converting and Retaining App Subscribers - Haseeb Tariq (Retention App)