Tricia Melton's guest appearances

Tricia Melton

RevThinking

Marketing Vanguard

Blair Enns

David Meltzer

Jonathan Stark

John Warrillow

Kerry Smith

Tim Thompson

Joey Korenman

Andrew Rosen

Michael Smith

Matt Taylor

Jordan Brady

Dallas Taylor

David Schwarz

Joel Pilger

Neil Berkeley

OwlTail

Tricia Melton affectionately refers to her CMO role as being “a kid in a candy shop" and, considering the brands under her umbrella, the description feels genuine. Melton is responsible for elevating kids and family programming for the major media and entertainment conglomerate's most famous shows like Adult Swim’s Rick and Morty.Hear more about Melton’s career journey, golden advice for anyone interested in joining the entertainment industry, and why nightly dinners at the Melton house can feel like focus groups for upcoming projects. Hosted on Acast. See acast.com/privacy for more information.

Tricia Melton affectionately refers to her CMO role as being “a kid in a candy shop" and, considering the brands under her umbrella, the description feels genuine. Melton is responsible for elevating kids and family programming for the major media and entertainment conglomerate's most famous shows like Adult Swim’s Rick and Morty.Hear more about Melton’s career journey, golden advice for anyone interested in joining the entertainment industry, and why nightly dinners at the Melton house can feel like focus groups for upcoming projects. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Tricia Melton, CMO of Kids, Young Adults and Classics, Warner Brothers Discovery – Leveraging Legendary IP for Memorable Campaigns

Tricia Melton is a brand strategy and marketing consultant with a stellar pedigree as an executive in the TV/cable industry. In this episode, Joel Pilger and Tim Thompson interview Tricia as they discuss:The Big Shift: thanks to the evolution of VOD and OTT, the viewer now owns the entire experience.Despite the disruptions, for design and branding companies, “out of chaos, comes opportunity” But where are the opportunities? Maybe you as an agency owner don’t have to have all the right answers. Maybe just start asking your clients the right questions?When a need arises, how does your creative shop's brand – being narrowly positioned – influence whether or not the client calls you with a job? And if your brand is off, how do you get it back on track?--- Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support

Tricia Melton is a brand strategy and marketing consultant with a stellar pedigree as an executive in the TV/cable industry. In this episode, Joel Pilger and Tim Thompson interview Tricia as they discuss: The Big Shift: thanks to the evolution of VOD and OTT, the viewer now owns the entire experience. Despite the disruptions, for design and branding companies, “out of chaos, comes opportunity” But where are the opportunities? Maybe you as an agency owner don’t have to have all the right answers. Maybe just start asking your clients the right questions? When a need arises, how does your creative shop's brand – being narrowly positioned – influence whether or not the client calls you with a job? And if your brand is off, how do you get it back on track? --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/revthinking/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/revthinking/support</a>

The Big Shift and What It Means to Agencies with Tricia Melton