Mati Ventrillon's guest appearances

Mati Ventrillon

Better Business Founder

Pod Buffet

Scott Perry

David Nebinski

Nadine Kelly

Helena Roth

Seth Godin

Anette Carlisle

Brian Miller

Shawn Askinosie

Buck Rogers

Josh Freeman

Adam Jones

Dorothea Taylor

Michael Crawford

Liz Johnson

Duncan Robinson

OwlTail

Leekei Tang

When Mati first visited Fair Isle, she fell in love with the island and decided to move there with her family.She also fell in love with the Fair Isle knitting tradition, not only the craft but also the role it has played in Fair Isle history.So 2011, in order to save the knitwear tradition in Fair Isle, she launched her brand, Mati Ventrillon.In this part of our conversation, we will continue on our exploration of the incredible journey of an international fashion business owner in the tiny and remote island of Fair Isle.Mati will share with us some of the lessons learned when she launched the MV collection. A collection inspired by museum pieces that Mati has modernized and made more affordable. If you are a knitwear designer, this part is a must-listen as Mati will walk us through the details of the making of this collection.We will also discuss the mainstream fashion system, and why Mati has chosen to develop her business on the fringe.But my favorite part is when Mati shares with much generosity and benevolence, some insightful pieces of advice for starting and growing a meaningful business.So if you want to find out more about developing a knitwear collection inspired by history and tradition, growing a meaningful fashion business that works for you and designing a life and a business on your own terms, this episode is definitely for you. https://themindfulfounder.com/podcast-episodes/ Contributors: Mati Ventrillon, Leekei Tang 

When Mati first visited Fair Isle, she fell in love with the island and decided to move there with her family.She also fell in love with the Fair Isle knitting tradition, not only the craft but also the role it has played in Fair Isle history.So 2011, in order to save the knitwear tradition in Fair Isle, she launched her brand, Mati Ventrillon.In this part of our conversation, we will continue on our exploration of the incredible journey of an international fashion business owner in the tiny and remote island of Fair Isle.Mati will share with us some of the lessons learned when she launched the MV collection. A collection inspired by museum pieces that Mati has modernized and made more affordable. If you are a knitwear designer, this part is a must-listen as Mati will walk us through the details of the making of this collection.We will also discuss the mainstream fashion system, and why Mati has chosen to develop her business on the fringe.But my favorite part is when Mati shares with much generosity and benevolence, some insightful pieces of advice for starting and growing a meaningful business.So if you want to find out more about developing a knitwear collection inspired by history and tradition, growing a meaningful fashion business that works for you and designing a life and a business on your own terms, this episode is definitely for you. <a href="https://themindfulfounder.com/podcast-episodes/" rel="nofollow" target="_blank">https://themindfulfounder.com/podcast-episodes/</a> Contributors: Mati Ventrillon, Leekei Tang

Leekei Tang – Saving Fair Isle Knitting Tradition by Mati Ventrillon

The MV collection stemmed from a dream of bringing machines to Fair Isle to trigger the development of other businesses in the island (3:43)  The cost breakdown of a hand-knitted jumper (7:10)The MV collection was inspired by museum pieces and how the “Hooded Jumper” was born (9:33)The colorwork and innovation in the “Crew Neck Jumper” (12:40)  The MV collection is a celebration of the very early Fair Isle knitting design, yet industrially manufactured (15:16)Challenges with the 2018 MV collection (17:42)Learnings from the MV collection (19:25)It's very difficult to put your passions and your beliefs into words, creating a business or a brand. How to transmit the message?  (21:47) Why the mainstream fashion system doesn’t work for Mati (22:45)  Why is it more important for Mati to produce pieces that are made to last (25:55)The new design ideas need to be a celebration of the island and of its traditions, it has to be more profound than a simple change of color (a computer can do it!) (26:50)Mati thinks that we are entering a period where like-minded individuals and communities are more important. Connecting with people will probably be the answer to grow the business (27:45)  Advice for building a meaningful brand: make sure that you know perfectly what is it that you're standing for? And then to grow from there and to keep that connection as you grow and as you diversify (31:07)Book coming out in September “KNITTING FROM FAIR ISLE” (33:34)  ===================CONNECT WITH MATI VENTRILLON       https://www.mativentrillon.co.uk/===================Pre-order Mati's book "KNITTING FROM FAIR ISLE" by Mati VentrillonHost: Leekei TangContact: hello (at) betterbusinessfounder.comMusic credits: Mister Sunny Face by Wayne Jones / Blue Skies by Silent Partner / Happy Ukulele by Scott Holmes

The MV collection stemmed from a dream of bringing machines to Fair Isle to trigger the development of other businesses in the island (3:43)  The cost breakdown of a hand-knitted jumper (7:10)The MV collection was inspired by museum pieces and how the “Hooded Jumper” was born (9:33)The colorwork and innovation in the “Crew Neck Jumper” (12:40)  The MV collection is a celebration of the very early Fair Isle knitting design, yet industrially manufactured (15:16)Challenges with the 2018 MV collection (17:42)Learnings from the MV collection (19:25)It's very difficult to put your passions and your beliefs into words, creating a business or a brand. How to transmit the message?  (21:47) Why the mainstream fashion system doesn’t work for Mati (22:45)  Why is it more important for Mati to produce pieces that are made to last (25:55)The new design ideas need to be a celebration of the island and of its traditions, it has to be more profound than a simple change of color (a computer can do it!) (26:50)Mati thinks that we are entering a period where like-minded individuals and communities are more important. Connecting with people will probably be the answer to grow the business (27:45)  Advice for building a meaningful brand: make sure that you know perfectly what is it that you're standing for? And then to grow from there and to keep that connection as you grow and as you diversify (31:07)Book coming out in September “KNITTING FROM FAIR ISLE” (33:34)  ===================CONNECT WITH <a href="https://www.mativentrillon.co.uk/" rel="nofollow" target="_blank">MATI VENTRILLON       https://www.mativentrillon.co.uk/</a>===================Pre-order Mati's book <a href="https://www.bookdepository.com/Knitting-from-Fair-Isle-Mati-Ventrillon/9780486842066" rel="nofollow" target="_blank">"KNITTING FROM FAIR ISLE"</a> by Mati VentrillonHost: <a href="https://betterbusinessfounder.com" rel="nofollow" target="_blank">Leekei Tang</a>Contact: hello (at) <a href="http://betterbusinessfounder.com" rel="nofollow" target="_blank">betterbusinessfounder.com</a>Music credits: Mister Sunny Face by Wayne Jones / Blue Skies by Silent Partner / Happy Ukulele by Scott Holmes

Saving Fair Isle Knitting Tradition by Mati Ventrillon - Part 2

Fair Isle, the most remote inhabited island in the UK (03:22) Today, a crofting community of 54 permanent inhabitants (07:27) Mati first encounter with Fair Isle and application process to move there (12:14)Discovery of Fair Isle knitting and of its role throughout history (17:50) Research and launch of the brand after the dissolution of the knitting cooperative  (28:21) Bringing Fair Isle knitwear on-line and development of the bespoke service  (34:33) The Walpole Group “Crafted UK” Mentoring programme (36:06)Development of FAIR ISLE ARTISANS to pass on the Fair Isle knitting skills (37:10) The growth of the business is limited by the space available on the island (39:47)===================CONNECT WITH MATI VENTRILLON       https://www.mativentrillon.co.uk/===================Mentioned in this episode   National Trust for Scotland  and Walpole CraftedHost: Leekei TangContact: hello (at) betterbusinessfounder.comMusic credits: Mister Sunny Face by Wayne Jones / Blue Skies by Silent Partner / Happy Ukulele by Scott Holmes

Fair Isle, the most remote inhabited island in the UK (03:22) Today, a crofting community of 54 permanent inhabitants (07:27) Mati first encounter with Fair Isle and application process to move there (12:14)Discovery of Fair Isle knitting and of its role throughout history (17:50) Research and launch of the brand after the dissolution of the knitting cooperative  (28:21) Bringing Fair Isle knitwear on-line and development of the bespoke service  (34:33) The Walpole Group “Crafted UK” Mentoring programme (36:06)Development of FAIR ISLE ARTISANS to pass on the Fair Isle knitting skills (37:10) The growth of the business is limited by the space available on the island (39:47)===================CONNECT WITH <a href="https://www.mativentrillon.co.uk/" rel="nofollow" target="_blank">MATI VENTRILLON       https://www.mativentrillon.co.uk/</a>===================Mentioned in this episode<a href="https://www.nts.org.uk/" rel="nofollow" target="_blank">   National Trust for Scotland </a> and <a href="https://www.thewalpole.co.uk/programmes/crafted/" rel="nofollow" target="_blank">Walpole Crafted</a>Host: <a href="https://betterbusinessfounder.com" rel="nofollow" target="_blank">Leekei Tang</a>Contact: hello (at) <a href="http://betterbusinessfounder.com" rel="nofollow" target="_blank">betterbusinessfounder.com</a>Music credits: Mister Sunny Face by Wayne Jones / Blue Skies by Silent Partner / Happy Ukulele by Scott Holmes

Saving Fair Isle Knitting Tradition by Mati Ventrillon - Part 1