Rod Schween's guest appearances

Rod Schween

Broadcast Dialogue

OwlTail

Jimmy Pattison

On this special edition of Broadcast Dialogue - The Podcast, we bring you the opportunity to listen in on a conversation from the recent BC Association of Broadcasters (BCAB) Conference between Pattison Media President Rod Schween and Jimmy Pattison, CEO and Chairman of the Board of Jim Pattison Group.Now 94, Pattison still goes into the office six to seven days a week, overseeing one of Canada's largest privately-held companies, which in addition to 48 radio and three television stations, encompasses automotive, grocery and entertainment, among other ventures.In this abridged conversation, the business magnate talks about his journey to becoming Canada's third-richest man, addresses some urban legends, and more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this special edition of Broadcast Dialogue - The Podcast, we bring you the opportunity to listen in on a conversation from the recent BC Association of Broadcasters (BCAB) Conference between Pattison Media President Rod Schween and Jimmy Pattison, CEO and Chairman of the Board of Jim Pattison Group.Now 94, Pattison still goes into the office six to seven days a week, overseeing one of Canada's largest privately-held companies, which in addition to 48 radio and three television stations, encompasses automotive, grocery and entertainment, among other ventures.In this abridged conversation, the business magnate talks about his journey to becoming Canada's third-richest man, addresses some urban legends, and more.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Jimmy Pattison in conversation with Pattison Media President Rod Schween at BCAB

One of the challenges of radio sales in the digital area is validating the effectiveness of radio advertising with quantifiable data.Pattison Media has developed new game-changing tech platform, Validate, which it eyes as an industry-wide solution for radio, developed by radio people.Pattison is partnering with Momentum Media Marketing, the parent company of Broadcast Dialogue, to bring Validate to market.Rod Schween, President of Pattison Media, joins this special episode of Broadcast Dialogue - The Podcast to talk about why they developed Validate, how it works, and using data to make stations as successful as they can be.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One of the challenges of radio sales in the digital area is validating the effectiveness of radio advertising with quantifiable data.Pattison Media has developed new game-changing tech platform, Validate, which it eyes as an industry-wide solution for radio, developed by radio people.Pattison is partnering with <a href="https://www.momentummediamarketing.com/" rel="noopener noreferrer nofollow" target="_blank">Momentum Media Marketing</a>, the parent company of Broadcast Dialogue, to bring Validate to market.Rod Schween, President of Pattison Media, joins this special episode of Broadcast Dialogue - The Podcast to talk about why they developed Validate, how it works, and using data to make stations as successful as they can be.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.