Hinda Mitchell's guest appearances

Hinda Mitchell

Women Of Influence

The PR Podcast

Cameron Mitchell

Phoebe Waller-Bridge

Michael Stevens

Sherrod Brown

Greg Lehman

Stephan Harman

David Harrison

John Barker

Bob Evans

Claire Coder

Adam Benner

Michael Morgan

Brian Higgins

Dave Kaufman

John Brooks

OwlTail

Don't use the word "spin" when talking to Hinda Mitchell about her career in public relations. "That's … the sort of thing that really just gets my ire up," Mitchell, president of Inspire PR Group, said during a recent taping of our Women of Influence podcast. In Mitchell's view, her line of work does involve working with reporters to share stories, but she can't "snap (her) fingers" and make a negative story go away, nor can she immediately place any positive one. The idea that she can is "frustrating," and something she works to educate her clients and others about regularly. "There's no silver bullet," Mitchell said. "Marketing can't fix operations. … You can’t just fix something away with PR. You have to work through it."In our interview for the podcast, Mitchell talked about the ways she helps clients work through crises, as well as how an internship got her into the field as a college student and still continues to impact her today. Check out the full conversation to hear more on those topics and more.

Don't use the word "spin" when talking to Hinda Mitchell about her career in public relations. "That's … the sort of thing that really just gets my ire up," Mitchell, president of Inspire PR Group, said during a recent taping of our Women of Influence podcast. In Mitchell's view, her line of work does involve working with reporters to share stories, but she can't "snap (her) fingers" and make a negative story go away, nor can she immediately place any positive one. The idea that she can is "frustrating," and something she works to educate her clients and others about regularly. "There's no silver bullet," Mitchell said. "Marketing can't fix operations. … You can’t just fix something away with PR. You have to work through it."In our interview for the podcast, Mitchell talked about the ways she helps clients work through crises, as well as how an internship got her into the field as a college student and still continues to impact her today. Check out the full conversation to hear more on those topics and more.

Women of Influence #22: Inspire PR Group President Hinda Mitchell

Hinda Mitchell's entire staff is female, a not incredibly uncommon fact in the female-dominated public relations industry. But the Inspire PR Group founder has a simple reason for the reason her firm is currently entirely staffed by women: it's data, not just demographics. The women who Mitchell has hired on the people who've performed the best on what her team dramatically refers to as "the test." "Anybody who wants to work at Inspire takes a five-part test," Mitchell said during a recent taping of our Women of Influence podcast. It can take two to three hours, and forces candidates to demonstrate their abilities in the core functions of public relations work.It's not the only part of the interview process, Mitchell said, but it is "the one objective thing we have to look at."Check out this week's preview episode of Women of Influence to hear more from Mitchell and how and why the test is an effective hiring tool. You'll also hear my take on the biggest lessons I've learned from the interviews I've done for the podcast this year.

Hinda Mitchell's entire staff is female, a not incredibly uncommon fact in the female-dominated public relations industry. But the Inspire PR Group founder has a simple reason for the reason her firm is currently entirely staffed by women: it's data, not just demographics. The women who Mitchell has hired on the people who've performed the best on what her team dramatically refers to as "the test." "Anybody who wants to work at Inspire takes a five-part test," Mitchell said during a recent taping of our Women of Influence podcast. It can take two to three hours, and forces candidates to demonstrate their abilities in the core functions of public relations work.It's not the only part of the interview process, Mitchell said, but it is "the one objective thing we have to look at."Check out this week's preview episode of Women of Influence to hear more from Mitchell and how and why the test is an effective hiring tool. You'll also hear my take on the biggest lessons I've learned from the interviews I've done for the podcast this year.

Women of Influence Preview #22: Hinda Mitchell (plus the biggest lessons from the year in podcasts)