Neill Duffy talks to John Balkam, author and social entrepreneur, to discuss the role of Purpose in sport. John shares some interesting thoughts on how sports and athletes need to relook their value proposition if they are to use their brand as a powerful force for good and remain relevant in the future.
Listen now (25 min) | Welcome to the inaugural episode of Win-Win-Win! In this episode, we introduce ourselves and Eric puts John on the hot seat for some Q&A. Get to know John’s background, why he wrote 3-Win Sponsorship, the challenges he faced in the aftermath of publication, why he started TWG, and why he decided to start this podcast. Get on the email list at winwinwin.substack.com
Welcome to Win-Win-Win with John Balkam!A new podcast hosted by me, John Balkam, and my co-host, Eric Dorsey.The purpose of this show is to inspire you to apply a win-win-win mindset to your career in the sports & entertainment industry. We felt that a podcast would be a perfect supplement to the written content that you’ve come to expect from us over the past year.If you’re an existing subscriber to our newsletter, you don’t need to do anything! We’ll be publishing once a week for the next several months until the completion of Season One. You’ll receive the podcast delivered straight into your inbox.If you’re new to our community or were forwarded this email, welcome! Make sure to subscribe here on Substack, and/or on your favorite podcast streaming platform.About Our Partner: Sports Biz CaresWin-Win-Win is a proud supporter of Sports Biz Cares, a 501c3 whose mission is to increase social mobility for high school students through education, while expanding diversity within the sports industry.Sports Biz Cares’ programs provide students with access to fulfilling careers through education and interaction with industry professionals.With every new episode of Win-Win-Win, we’ll make a small contribution to Sports Biz Cares’ to support their mission, and we encourage all of our listeners to do the same! Just go to sportsbizcamps.com to learn more and join us in growing the diversity of our industry and access to fulfilling careers for young people from all backgrounds. Get on the email list at winwinwin.substack.com
EP #12: Building Purpose Driven Sponsorships with John Balkam
Speaking of Impact
What if the sports and entertainment industry provided more than just a distraction? Today’s guest is helping athletes and organizations create a positive impact by leveraging their positions with the resources they have available. John Balkam is a social entrepreneur, sports marketing professional, and the author of 3-Win Sponsorship, and he joins the show to share how he is helping his high-profile clients build purpose driven sponsorships. You can find show notes and more information by clicking here: https://www.bobdepasquale.com/podcast/12
Inside 3-Win Sponsorships with John Balkam - Ep 81
Part of the complexity around the conscious consumer is their expectation that brands stand for something, that they believe in something, and that they will actually do something about it. As such, if brands don’t stand, believe in, and do something, around social causes, then, these days, they are at a massive disadvantage. The nagging question is, however, can brands and rights holders truly achieve great, commercially beneficial sponsorships where a cause is positively impacted? One man who thinks they can is John Balkam who has written a great book called, 3-Win Sponsorship, The Next Generation Of Sports & Entertainment Marketing. John joins us to discuss how to create and execute sponsorships that achieve commercial goals for brands and rights holders while not just treating the cause element as an afterthought and, instead, truly integrating it. During the chat, John mentions some great examples including: Hellmann’s® Feeds a Stadium Food Waste – Real Food Rescue. More Dick's Sporting Goods CEO Says Company Destroyed $5 Million Worth of Assault Rifles to Take Them 'Off the Street'. More Lebron James’ I PROMISE School, an Akron Public School dedicated to those students who are already falling behind and in danger of falling through the cracks. More If you would like to connect with John, visit his website or connect with him on LinkedIn or Twitter. Of course, if you'd like to pick up a copy of his book, 3-Win Sponsorship, The Next Generation Of Sports & Entertainment Marketing, you can do that here. Also joining us on the show is KORE’S Sam Irvine, Director - Customer Strategy & Success, Australasia, to discuss his latest blog, which asks, and answers, the question, Governing Body vs Pro-Team - Which Has A Greater Commercial Advantage? EnjoySee omnystudio.com/listener for privacy information.
John is the Founder of Third Win Group where he helps create win-win-win situations between brands, properties, and causes within the sponsorship realm. https://www.instagram.com/thirdwingroup/ https://thirdwin.com/ Third Win Group Newsletter https://twitter.com/JohnBalkam https://www.linkedin.com/in/johnbalkam/ 3-Win Sponsorship Book
SE37 | Sports Advertising Insights with John Balkam
Sports are getting fat and lazy. Today we speak with John Balkam of Third Win Group to discuss shifting mindset, sports advertising, and diving head-first into creating content. We are excited to chat with John Balkam on the SportsEpreneur Podcast. The State of Advertising in the Sports World with John Balkam Headlines If It Ain't Broke, Don't Fix It The State of Sports Advertising The Good in the Sports World Brands Getting Behind Athletes and Their Causes How Brands Can Think Differently About ROI Finding Your Purpose The post SE37 | Sports Advertising Insights with John Balkam appeared first on SportsEpreneur.
Sports Fan and Social Impact Entrepreneur on Doing Good and Doing Well - John Balkam, Author of "3-Win Sponsorship"
Real World Recess
Some say "showing up is half the battle," but to John Balkam, showing up is just the starting line. From pursuing his passion for sports, to starting a company, to publishing his first book,"3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing," John has pivoted and persevered by putting himself in the room and in the way of opportunity, and following up with the people he meets along the way. He opens up about his struggle with mental health and shares advice for taking life in stride and betting on yourself.