David Allison
44 Podcast Episodes
Using Valuegraphics for Marketing with David Allison, Founder of The Valuegraphics Research Company
Using Valuegraphics for Marketing with David Allison, Founder of The Valuegraphics Research Company
On this episode, host Katya Allison is joined by David Allison, Founder of The Valuegraphics Research Company.Join them ... Read more
15 Aug 2023
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43mins
Pt 2of2: David Allison: The Science of Values
Pt 2of2: David Allison: The Science of Values
The Death of Demographics: How to Embrace the Values-Driven World! Back in 1749, Sweden conducted its first-ever populat... Read more
2 Aug 2023
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30mins
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Pt1of2: David Allison: The Death of Demographics
Pt1of2: David Allison: The Death of Demographics
The Death of Demographics: How to Embrace the Values-Driven World! Back in 1749, Sweden conducted its first-ever populat... Read more
30 Jul 2023
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33mins
240: Obesity Research: Rigor, Reproducibility & Truthful Communication – Dr. David Allison
240: Obesity Research: Rigor, Reproducibility & Truthful Communication – Dr. David Allison
Nutrition and obesity-related research are scientific topics which should be executed with the same degree of rigor, tr... Read more
28 Jun 2023
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1hr 1min
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The Death of Demographics with David Allison
The Death of Demographics with David Allison
Is judging human behaviour based upon demographics dead?My guest David Allison realised that people simply don’t act the... Read more
28 Apr 2023
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57mins
If you utilize a customer's values they are neurologically wired to chase you says David Allison.
If you utilize a customer's values they are neurologically wired to chase you says David Allison.
David Allison is creator of the Valuegraphics database, and as of recording this interview, is closing in on his one mil... Read more
19 Apr 2023
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35mins
David Allison | Rise of the Values Economy
David Allison | Rise of the Values Economy
It’s time to kill demographics. Good and dead. For millennia, we’ve been using demographics to identify each other and t... Read more
13 Apr 2023
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1hr 6mins
David Allison: The Death of Demographics
David Allison: The Death of Demographics
When Pepper & Rogers - the authors of One to One Marketing and Rory Sutherland, the Chair of Ogilvy get all gooey ov... Read more
19 Mar 2023
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1hr 16mins
574: Author chat: The Death of Demographics - a chat with David Allison
574: Author chat: The Death of Demographics - a chat with David Allison
Author David Allison joins me on this episode of "The Business Storytelling Show" to discuss why marketers need to stop ... Read more
16 Feb 2023
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25mins
David Allison - The Death of Demographics
David Allison - The Death of Demographics
David's favourite title is actually 'Values Activist' and when you hear him talk this makes sense. He focuses on value... Read more
12 Jan 2023
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37mins
