Kelly Wortham's guest appearances

Kelly Wortham

The Analytics Power Hour

Blair Reeves

Dennis Mortensen

Tim Harford

Nancy Duarte

Emily Oster

Lea Pica

Hilary Mason

Cassie Kozyrkov

Els Aerts

Peter Fader

Steve Mulder

Joe Sutherland

John Wallace

Chad Sanderson

Tim Hwang

OwlTail

We had a hypothesis that our listeners might be interested in hearing an expert on digital optimization. In this episode we test that hypothesis. Listen and learn as Kelly Wortham from EY runs circles around the lads, and brings them to an understanding of what digital testing means in 2015. In an hour so optimized it only takes 45 minutes, it's 2015's penultimate episode of the Digital Analytics Power hour. People, places, and things mentioned in this episode include:  Taguchi vs. Full Factorial test design kelly dot wortham at ey dot com (to get added to Kelly's twice-monthly testing teleconference)

<p>We had a hypothesis that our listeners might be interested in hearing an expert on digital optimization. In this episode we test that hypothesis. Listen and learn as <a href="https://www.linkedin.com/in/kellywortham" rel="nofollow" target="_blank">Kelly Wortham</a> from EY runs circles around the lads, and brings them to an understanding of what digital testing means in 2015. In an hour so optimized it only takes 45 minutes, it's 2015's penultimate episode of the Digital Analytics Power hour.</p> <p>People, places, and things mentioned in this episode include:</p> <ul> <li><a href="http://blogs.adobe.com/digitalmarketing/personalization/fractional-factorial-vs-full-factorial-an-ideological-war/" rel="nofollow" target="_blank">Taguchi vs. Full Factorial</a> test design</li> <li>kelly dot wortham at ey dot com (to get added to Kelly's twice-monthly testing teleconference)</li></ul>

#025: A/B Testing with Kelly Wortham from EY