Ari Bloom's guest appearances

Ari Bloom

The Modern Retail Podcast

The Cassandra Podcast

5 Factor Podcast with Hill Harper

OwlTail

John Legend

A-Frame Brands is focused on building brands for underserved communities but with big names behind them. And national retail is a big part of its strategy.According to co-founder and CEO Ari Bloom, there's a lot that goes into making a celebrity brand work. But he thinks he's tapped the formula. So far, A-Frame has launched brands with powerhouse names like Dwayne Wade, Gabrielle Union, Naomi Osaka and John Legend -- and all of these consumer-facing products have launched in major stores like Walmart, Target and CVS. And while it helps to have a celebrity name to catch a big box store's eyes, Bloom thinks it's increasingly difficult to launch online only.Bloom joined the Modern Retail Podcast and spoke about how he's approaching building out the A-Frame portfolio, and the thesis behind all of the brands.The first pillar of A-Frame is finding obvious holes in the market. The first brand launched was Proudly, a baby care product backed by Dwayne Wade and Gabrielle Union, that focuses on children of color."How is it that you can Google search and find out that over half the kids in this country have a black, brown or Asian parent since 2014, and not see more brands and market dedicated to what is the majority of kids?" he said. "That's insane. So we started with that brand, knowing that there would be other opportunities."After that, A-Frame launched John Legend's skincare brand Loved01 and the Naomi Osaka-affiliated suncare company Kinlo.The tying bind for all these brands, beyond their well-known co-founders, is that they've all sought out big retail partnerships from the get-go. Bloom sees this as a necessity for any new company trying to really grow. Starting with only a website is a behemoth task, that he's just not interested in trying out. "The fact that you're just kind of going to open a door and hope people show up. That's really hard, especially today," he said.Another thing that Bloom is very clear about is that A-Frame isn't using the A-list talent as mere figureheads. "We feel it's very important that the partner is a partner," he said. "So we go 50/50 with them." That means, the celebrity gets equity -- but they don't get anything else up front.As Bloom sees it, this is a way to find true partners -- and celebrities that are actually interested in launching real brands. "It does kind of weed out a lot of folks," he said.

A-Frame Brands is focused on building brands for underserved communities but with big names behind them. And national retail is a big part of its strategy.According to co-founder and CEO Ari Bloom, there's a lot that goes into making a celebrity brand work. But he thinks he's tapped the formula. So far, A-Frame has launched brands with powerhouse names like Dwayne Wade, Gabrielle Union, Naomi Osaka and John Legend -- and all of these consumer-facing products have launched in major stores like Walmart, Target and CVS. And while it helps to have a celebrity name to catch a big box store's eyes, Bloom thinks it's increasingly difficult to launch online only.Bloom joined the Modern Retail Podcast and spoke about how he's approaching building out the A-Frame portfolio, and the thesis behind all of the brands.The first pillar of A-Frame is finding obvious holes in the market. The first brand launched was Proudly, a baby care product backed by Dwayne Wade and Gabrielle Union, that focuses on children of color."How is it that you can Google search and find out that over half the kids in this country have a black, brown or Asian parent since 2014, and not see more brands and market dedicated to what is the majority of kids?" he said. "That's insane. So we started with that brand, knowing that there would be other opportunities."After that, A-Frame launched John Legend's skincare brand Loved01 and the Naomi Osaka-affiliated suncare company Kinlo.The tying bind for all these brands, beyond their well-known co-founders, is that they've all sought out big retail partnerships from the get-go. Bloom sees this as a necessity for any new company trying to really grow. Starting with only a website is a behemoth task, that he's just not interested in trying out. "The fact that you're just kind of going to open a door and hope people show up. That's really hard, especially today," he said.Another thing that Bloom is very clear about is that A-Frame isn't using the A-list talent as mere figureheads. "We feel it's very important that the partner is a partner," he said. "So we go 50/50 with them." That means, the celebrity gets equity -- but they don't get anything else up front.As Bloom sees it, this is a way to find true partners -- and celebrities that are actually interested in launching real brands. "It does kind of weed out a lot of folks," he said.

A-Frame Brands CEO Ari Bloom on launching startups with celebrities like John Legend and Naomi Osaka

How is technology changing consumer-focused brands? Hill sits down with brand whisperer Ari Bloom, Founder &amp; CEO A-Frame Brands, to talk about how our retail experiences are shaped not only by new digital tools but by the business models underlying them. They also cover how tech companies should think about the externalities they cause, what business owners can do to become savvier about tech resources, why diversity is a non-negotiable, and what the future holds for e-commerce. Listen in to find out what’s coming next.5 Factor Authentication is brought to you by Norton – the most recognized Cyber Safety brand globally with a portfolio of trusted and recognized brands including Norton, Avira, LifeLock, and ReputationDefender. The show is produced and distributed by kglobal in partnership with Spaceman World Media.

How is technology changing consumer-focused brands? Hill sits down with brand whisperer Ari Bloom, Founder &amp; CEO <a href="https://www.aframebrands.com/" rel="nofollow" target="_blank">A-Frame Brands</a>, to talk about how our retail experiences are shaped not only by new digital tools but by the business models underlying them. They also cover how tech companies should think about the externalities they cause, what business owners can do to become savvier about tech resources, why diversity is a non-negotiable, and what the future holds for e-commerce. Listen in to find out what’s coming next.<a href="http://5factorpodcast.com/" rel="nofollow" target="_blank">5 Factor Authentication</a> is brought to you by <a href="https://norton.com/5factor" rel="nofollow" target="_blank">Norton</a> – the most recognized Cyber Safety brand globally with a portfolio of trusted and recognized brands including Norton, Avira, LifeLock, and ReputationDefender. The show is produced and distributed by <a href="https://kglobal.com/" rel="nofollow" target="_blank">kglobal</a> in partnership with <a href="https://spacemanworldmedia.com/" rel="nofollow" target="_blank">Spaceman World Media</a>.

Ari Bloom on Digital Retail and Making Technology a Force for Good

Our host Nina Rupp is joined by Ari Bloom, Founder and CEO of A-Frame Brands. A-Frame's first brand, Keeper, was featured in a Cassandra Daily roundup of refillable and sustainable personal care brands that were selected for their innovative approach to mitigating single-use plastic and water waste. Ari and Nina discuss the larger whitespace for brands to address these pressing issues and outline exactly how Keeper and A-Frame are doing just that. Ari has a noteworthy background in fashion, tech, and even food, and his insights as they relate to multiple verticals as well as the topic at hand are not to be missed.

Our host Nina Rupp is joined by Ari Bloom, Founder and CEO of <a href="https://aframebrands.com/" rel="noopener nofollow" target="_blank">A-Frame Brands</a>. A-Frame's first brand, <a href="https://keepersoap.com/" rel="noopener nofollow" target="_blank">Keeper</a>, was featured in a <a href="https://cassandra.co/life/2020/09/16/refillable-is-the-new-recyclable" rel="noopener nofollow" target="_blank">Cassandra Daily roundup of refillable and sustainable personal care brands</a> that were selected for their innovative approach to mitigating single-use plastic and water waste. Ari and Nina discuss the larger whitespace for brands to address these pressing issues and outline exactly how Keeper and A-Frame are doing just that. Ari has a noteworthy background in fashion, tech, and even food, and his insights as they relate to multiple verticals as well as the topic at hand are not to be missed.