Ayo Abbas's guest appearances

Ayo Abbas

Being Freelance

Business of Architecture UK Podcast

Women in Construction

The Business Marketing Club Podcast

OwlTail

Today I have the absolute pleasure of speaking with fellow podcaster Marketing Consultant and Director of Abbas Marketing, Ayo Abbas.   Ayo is an award-winning marketing consultant who specializes in working with built environment firms delivering strategic marketing content and campaigns. She was recently named and took the overall title of Digital Woman of the Year 2022 at the Digital Women Awards. She has 21 years of experience working across the construction sector for major firms including Arup, Mace, and Ramboll.     Since founding her own consultancy Abbas Marketing in February 2020, Ayo has worked with a host of construction, proptech, and consultancy firms including 5 of the top 10 engineering firms as listed in Building Magazine's Top Consultants list. She has a particular interest in working with firms that are driving forward innovation and sustainability-led projects.    Ayo is a fellow of the RSA and a non-executive director for the Make An Impact Community Interest Company. She also hosts her own podcast The Built Environment Marketing Show.   Ayo has a business studies degree with a marketing specialism from the University of Hertfordshire and a postgraduate diploma from the Chartered Institute of Marketing.   In today’s episode, we will be discussing:  The stages of creating an impactful marketing campaign to win your ideal work How to strategically plan a campaign to best amplify your message Why user-generated content is one of the best hacks you can deploy inside a campaign]    To learn more about Ayo visit her: Website: https://www.abbasmarketing.com/ Twitter: https://twitter.com/ayoabbas LinkedIn: https://www.linkedin.com/in/ayoabbas/ Instagram:https://www.instagram.com/ayoabbas/   ► Feedback? Email us at podcast@businessofarchitecture.com   ► Access your free training at http://SmartPracticeMethod.com/   ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call   ► Subscribe to my YouTube Channel for updates:   https://www.youtube.com/c/BusinessofArchitecture   *   For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz   *   Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com   Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com   Carpe Diem!

Today I have the absolute pleasure of speaking with fellow podcaster Marketing Consultant and Director of Abbas Marketing, Ayo Abbas. Ayo is an award-winning marketing consultant who specializes in working with built environment firms delivering strategic marketing content and campaigns. She was recently named and took the overall title of Digital Woman of the Year 2022 at the Digital Women Awards. She has 21 years of experience working across the construction sector for major firms including Arup, Mace, and Ramboll.   Since founding her own consultancy Abbas Marketing in February 2020, Ayo has worked with a host of construction, proptech, and consultancy firms including 5 of the top 10 engineering firms as listed in Building Magazine's Top Consultants list. She has a particular interest in working with firms that are driving forward innovation and sustainability-led projects.  Ayo is a fellow of the RSA and a non-executive director for the Make An Impact Community Interest Company. She also hosts her own podcast The Built Environment Marketing Show. Ayo has a business studies degree with a marketing specialism from the University of Hertfordshire and a postgraduate diploma from the Chartered Institute of Marketing. In today’s episode, we will be discussing: <ul> <li>The stages of creating an impactful marketing campaign to win your ideal work</li> <li>How to strategically plan a campaign to best amplify your message</li> <li>Why user-generated content is one of the best hacks you can deploy inside a campaign]</li> </ul> To learn more about Ayo visit her: Website: <a href="https://www.abbasmarketing.com/" rel="noopener nofollow" target="_blank">https://www.abbasmarketing.com/</a> Twitter: <a href="https://twitter.com/ayoabbas" rel="noopener nofollow" target="_blank">https://twitter.com/ayoabbas</a> LinkedIn: <a href="https://www.linkedin.com/in/ayoabbas/" rel="noopener nofollow" target="_blank">https://www.linkedin.com/in/ayoabbas/</a> Instagram:<a href="https://www.instagram.com/ayoabbas/" rel="noopener nofollow" target="_blank">https://www.instagram.com/ayoabbas/</a> ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at <a href="http://SmartPracticeMethod.com/" rel="nofollow" target="_blank">http://SmartPracticeMethod.com/</a> ► If you want to speak directly to our advisors, book a call at <a href="https://www.businessofarchitecture.com/call" rel="nofollow" target="_blank">https://www.businessofarchitecture.com/call</a> ► Subscribe to my YouTube Channel for updates: <a href="https://www.youtube.com/c/BusinessofArchitecture" rel="nofollow" target="_blank">https://www.youtube.com/c/BusinessofArchitecture</a> * For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: <a href="https://www.facebook.com/groups/businessofarchitecture" rel="nofollow" target="_blank">https://www.facebook.com/groups/businessofarchitecture</a> Instagram: <a href="https://www.instagram.com/enoch.sears/" rel="nofollow" target="_blank">https://www.instagram.com/enoch.sears/</a> Website: <a href="https://www.businessofarchitecture.com/" rel="nofollow" target="_blank">https://www.businessofarchitecture.com/</a> Twitter: <a href="https://twitter.com/BusinessofArch" rel="nofollow" target="_blank">https://twitter.com/BusinessofArch</a> Podcast: <a href="http://www.businessofarchitecture.com/podcast" rel="nofollow" target="_blank">http://www.businessofarchitecture.com/podcast</a> iTunes: <a href="https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926</a> Android Podcast Feed: <a href="http://feeds.feedburner.com/BusinessofArchitecture-podcast" rel="nofollow" target="_blank">http://feeds.feedburner.com/BusinessofArchitecture-podcast</a> Google Podcasts: <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz" rel="nofollow" target="_blank">https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz</a> * Access the FREE Architecture Firm Profit Map video here: <a href="http://freearchitectgift.com" rel="nofollow" target="_blank">http://freearchitectgift.com</a> Download the FREE Architecture Firm Marketing Process Flowchart video here: <a href="http://freearchitectgift.com" rel="nofollow" target="_blank">http://freearchitectgift.com</a> Carpe Diem!

197: Creating an Impactful Marketing Campaign with Ayo Abbas of Abbas Marketing

Spring 2020. A pandemic lockdown. Doesn’t sound like the ideal time to build a business, but Ayo had 20 years of marketing experience as her foundations. And a love of marketing that she’d put to good use on herself.Specialising in the ‘built environment’ - think construction, engineers, architects - Ayo launched a podcast that raised her profile and brought her clients. Repurposing content across socials and her newsletters, Ayo put the same plans, systems &amp; processes she uses with clients to boost her own business.With award-winning added to her LinkedIn profile, she’s built something pretty special. Maybe we can learn by studying the blueprints. Seriously so much to learn on the content marketing strategy Ayo is using! You'll find full show notes and transcript for this episode at beingfreelance.com JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).A place to ask questions, sense-check, laugh and support.With LIVE Q&amp;As, Coworking, Meet-ups, Socials and more.JOIN YOUR BFFS ATbeingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!There’s no ‘one way’ to be a successful freelancer, but this course will help you avoid the many mistakes that most of us make. Learn from the experience of Steve and hundreds of guests of the podcast.Take the course and you'll also get 6 months FREE community membership.Find out more about the course. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland

Spring 2020. A pandemic lockdown. Doesn’t sound like the ideal time to build a business, but Ayo had 20 years of marketing experience as her foundations. And a love of marketing that she’d put to good use on herself.Specialising in the ‘built environment’ - think construction, engineers, architects - Ayo launched a podcast that raised her profile and brought her clients. Repurposing content across socials and her newsletters, Ayo put the same plans, systems &amp; processes she uses with clients to boost her own business.With award-winning added to her LinkedIn profile, she’s built something pretty special. Maybe we can learn by studying the blueprints. Seriously so much to learn on the content marketing strategy Ayo is using! You'll find full show notes and transcript for this episode at <a href="http://www.beingfreelance.com/" rel="nofollow" target="_blank">beingfreelance.com</a> JOIN THE COMMUNITY You're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends). A place to ask questions, sense-check, laugh and support. With LIVE Q&amp;As, Coworking, Meet-ups, Socials and more.JOIN YOUR BFFS AT<a href="https://www.beingfreelance.com/community" rel="nofollow" target="_blank">beingfreelance.com/community</a> NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The <a href="https://www.beingfreelance.com/how-to-start-freelancing-course" rel="nofollow" target="_blank">Being Freelance course</a> is made for you!There’s no ‘one way’ to be a successful freelancer, but this course will help you avoid the many mistakes that most of us make. Learn from the experience of Steve and hundreds of guests of the podcast. Take the course and you'll also get 6 months FREE community membership.<a href="https://school.beingfreelance.com/p/how-to-get-started-being-freelance" rel="nofollow" target="_blank">Find out more about the course.</a> FREELANCER MERCH Get Being Freelance merchandise at <a href="https://www.beingfreelance.com/shop" rel="nofollow" target="_blank">beingfreelance.com/shop</a>Like VIDEO? - Check out the Being Freelance vlog - <a href="https://www.youtube.com/stevefolland" rel="nofollow" target="_blank">YouTube.com/SteveFolland</a>

Marketing Consultant Ayo Abbas

On this week’s episode of the Women in Construction Podcast we spoke to Ayo Abbas about campaigns to stop greenwashing, climate change, reducing carbon emissions, sustainability, saving on energy bills and the lack of change from our Government.

On this week’s episode of the Women in Construction Podcast we spoke to Ayo Abbas about campaigns to stop greenwashing, climate change, reducing carbon emissions, sustainability, saving on energy bills and the lack of change from our Government.

Season 1 Ep.3 Women in Construction: Ayo Abbas

Continuing a series of in-depth interviews with some of Business Marketing’s heroes.  Today business marketer Dave Stevens speaks to marketing consultant Ayo Abbas.  Ayo’s business career covers Transport for London, the NHS, pi-top, and her own marketing consulting firm.