Laurent Hausermann's guest appearances

Laurent Hausermann

ITSPmagazine

Back to the Future of Work (BFOW)

OwlTail

Sean Martin

Guest: Laurent Hausermann, Entrepreneur On Linkedin | https://www.linkedin.com/in/laurenthausermann/ On Twitter | https://twitter.com/lhausermann Website | https://cyberbuilders.substack.com/ ____________________________ Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber] On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin____________________________ This Episode’s Sponsors Imperva | https://itspm.ag/imperva277117988 Pentera | https://itspm.ag/penteri67a ___________________________ Episode Notes In this episode of Redefining CyberSecurity Podcast, host Sean Martin and guest Laurent Hausermann discuss the process of building security products. They emphasize the importance of understanding customer needs and pain points before developing a product. Laurent shares his experience in the IoT security space and the significance of gathering feedback from potential customers. The conversation highlights the role of a product manager in championing the value and experience of a product, without overselling it to security practitioners. They discuss the challenges of marketing security products and the need for realistic expectations. The discussion explores the user experience of security products, from installation to operational ease. They discuss the importance of a well-defined product development process and the role of the product manager in bridging user experience, technology, and business. They touch on the evolving nature of product management in a world where almost everything is built using a SaaS model. They also discuss the concept of time to value, emphasizing the need for quick delivery of value to users. They also address the role of product marketing in promoting the product and supporting sales, including the creation of collateral such as sales decks, briefs and papers, user testimonials, and webinars. The conversation concludes by discussing the organizational structures and responsibilities for product management and product marketing. Sean and Laurent highlight the need for a clear understanding of the product manager's role and the distinction between product management and product marketing. They emphasize the importance of a collaborative product development process, where the product manager serves as a bridge between various aspects of the product. Overall, this episode provides valuable insights into the world of building security products, emphasizing the importance of considering customer needs, user experience, and marketing strategies. The conversation is informative and thought-provoking, offering practical advice and discussing the challenges faced by security product teams. The host, Sean Martin, and guest, Laurent Hausermann, bring their expertise and experiences to the discussion, making it engaging and relevant for listeners in the cybersecurity industry. ____________________________ Watch this and other videos on ITSPmagazine's YouTube Channel Redefining CyberSecurity Podcast with Sean Martin, CISSP playlist: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllQZ9kSG7X7grrP_PsH3q3T3ITSPmagazine YouTube Channel: 📺 https://www.youtube.com/@itspmagazine Be sure to share and subscribe! ____________________________ Resources Inspiring Post | Unlocking the Secrets of Cybersecurity Product Teams: https://cyberbuilders.substack.com/p/unlocking-the-secrets-of-cybersecurity ____________________________ To see and hear more Redefining CyberSecurity content on ITSPmagazine, visit: https://www.itspmagazine.com/redefining-cybersecurity-podcast Are you interested in sponsoring an ITSPmagazine Channel? 👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network

Guest: Laurent Hausermann, Entrepreneur On Linkedin | <a href="https://www.linkedin.com/in/laurenthausermann/" rel="nofollow" target="_blank">https://www.linkedin.com/in/laurenthausermann/</a> On Twitter | <a href="https://twitter.com/lhausermann" rel="nofollow" target="_blank">https://twitter.com/lhausermann</a> Website | <a href="https://cyberbuilders.substack.com/" rel="nofollow" target="_blank">https://cyberbuilders.substack.com/</a> ____________________________ Host: Sean Martin, Co-Founder at ITSPmagazine [<a href="https://twitter.com/ITSPmagazine" rel="nofollow" target="_blank">@ITSPmagazine</a>] and Host of Redefining CyberSecurity Podcast [<a href="https://twitter.com/RedefiningCyber" rel="nofollow" target="_blank">@RedefiningCyber</a>] On ITSPmagazine | <a href="https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin" rel="nofollow" target="_blank">https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin</a> ____________________________ This Episode’s Sponsors Imperva | <a href="https://itspm.ag/imperva277117988" rel="nofollow" target="_blank">https://itspm.ag/imperva277117988</a> Pentera | <a href="https://itspm.ag/penteri67a" rel="nofollow" target="_blank">https://itspm.ag/penteri67a</a> ___________________________ Episode Notes In this episode of Redefining CyberSecurity Podcast, host Sean Martin and guest Laurent Hausermann discuss the process of building security products. They emphasize the importance of understanding customer needs and pain points before developing a product. Laurent shares his experience in the IoT security space and the significance of gathering feedback from potential customers. The conversation highlights the role of a product manager in championing the value and experience of a product, without overselling it to security practitioners. They discuss the challenges of marketing security products and the need for realistic expectations. The discussion explores the user experience of security products, from installation to operational ease. They discuss the importance of a well-defined product development process and the role of the product manager in bridging user experience, technology, and business. They touch on the evolving nature of product management in a world where almost everything is built using a SaaS model. They also discuss the concept of time to value, emphasizing the need for quick delivery of value to users. They also address the role of product marketing in promoting the product and supporting sales, including the creation of collateral such as sales decks, briefs and papers, user testimonials, and webinars. The conversation concludes by discussing the organizational structures and responsibilities for product management and product marketing. Sean and Laurent highlight the need for a clear understanding of the product manager's role and the distinction between product management and product marketing. They emphasize the importance of a collaborative product development process, where the product manager serves as a bridge between various aspects of the product. Overall, this episode provides valuable insights into the world of building security products, emphasizing the importance of considering customer needs, user experience, and marketing strategies. The conversation is informative and thought-provoking, offering practical advice and discussing the challenges faced by security product teams. The host, Sean Martin, and guest, Laurent Hausermann, bring their expertise and experiences to the discussion, making it engaging and relevant for listeners in the cybersecurity industry. ____________________________ Watch this and other videos on ITSPmagazine's YouTube Channel Redefining CyberSecurity Podcast with Sean Martin, CISSP playlist: 📺 <a href="https://www.youtube.com/playlist?list=PLnYu0psdcllQZ9kSG7X7grrP_PsH3q3T3" rel="nofollow" target="_blank">https://www.youtube.com/playlist?list=PLnYu0psdcllQZ9kSG7X7grrP_PsH3q3T3</a> ITSPmagazine YouTube Channel: 📺 <a href="https://www.youtube.com/@itspmagazine" rel="nofollow" target="_blank">https://www.youtube.com/@itspmagazine</a> Be sure to share and subscribe! ____________________________ Resources Inspiring Post | Unlocking the Secrets of Cybersecurity Product Teams: <a href="https://cyberbuilders.substack.com/p/unlocking-the-secrets-of-cybersecurity" rel="nofollow" target="_blank">https://cyberbuilders.substack.com/p/unlocking-the-secrets-of-cybersecurity</a> ____________________________ To see and hear more Redefining CyberSecurity content on ITSPmagazine, visit: <a href="https://www.itspmagazine.com/redefining-cybersecurity-podcast" rel="nofollow" target="_blank">https://www.itspmagazine.com/redefining-cybersecurity-podcast</a> Are you interested in sponsoring an ITSPmagazine Channel? 👉 <a href="https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network" rel="nofollow" target="_blank">https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network</a>

The Art of Building Security Products: Balancing Innovation and User-Friendly Design | A Conversation with Laurent Hausermann | Redefining CyberSecurity with Sean Martin

 Laurent a un parcours d'entrepreneur remarquable !   Il s'est lancé dans plusieurs projets et à finalement vendue sa société à un groupe mondialement reconnu pour le hardware de réseau, j’ai nommé Cisco.  Retrouvez dans cet épisode comment il est arrivé à construire puis vendre son entreprise et surtout comment Cisco, avec sa mécanique bien huilé, à intégrer son entreprise tout en gardant ses collaborateurs impliqués et engagés.   Cet épisode est aussi riche que long, retrouvez les 7 différences entre un fonctionnement de startup et celui d'un groupe et comment Laurent gère ses équipes et ce qu’il pense de l'origine des conflits en entreprises et comment on les résoudre.  

Laurent a un parcours d'entrepreneur remarquable !   Il s'est lancé dans plusieurs projets et à finalement vendue sa société à un groupe mondialement reconnu pour le hardware de réseau, j’ai nommé Cisco.  Retrouvez dans cet épisode comment il est arrivé à construire puis vendre son entreprise et surtout comment Cisco, avec sa mécanique bien huilé, à intégrer son entreprise tout en gardant ses collaborateurs impliqués et engagés.   Cet épisode est aussi riche que long, retrouvez les 7 différences entre un fonctionnement de startup et celui d'un groupe et comment Laurent gère ses équipes et ce qu’il pense de l'origine des conflits en entreprises et comment on les résoudre.