Marc Beckman's guest appearances

Marc Beckman

Accessories Authority

Outthinkers

The Whole Metaverse

Hari Mari

Stephanie Benedetto

Jessica Richards

Lisa Pongrass

Jeff Wells

Gary Coleman

Ron Thurston

Colette Malouf

Deepa Gurnani

Phantom Brand

Stanley Korshak

OwlTail

Ed Zitron

Is the Metaverse Dead?On this episode, we invited Ed Zitron, the author of the Business Insider article "RIP Metaverse", and Marc Beckman, a NYU Senior Research Fellow, to discuss Ed's article and the state of the Metaverse. Find out more about the NYU Metaverse Collaborative here: https://www.sps.nyu.edu/homepage/metaverse.htmlThe Whole Metaverse is presented by NYU SPS: https://www.sps.nyu.edu/And produced by Make More Media: https://makemore.media/

Is the Metaverse Dead?On this episode, we invited Ed Zitron, the author of the Business Insider article "RIP Metaverse", and Marc Beckman, a NYU Senior Research Fellow, to discuss Ed's article and the state of the Metaverse. Find out more about the NYU Metaverse Collaborative here: <a href="https://www.sps.nyu.edu/homepage/metaverse.html" rel="nofollow" target="_blank">https://www.sps.nyu.edu/homepage/metaverse.html</a>The Whole Metaverse is presented by NYU SPS: <a href="https://www.sps.nyu.edu/" rel="nofollow" target="_blank">https://www.sps.nyu.edu/</a> And produced by Make More Media: https://makemore.media/

#13: Is the Metaverse Dead? | with Ed Zitron & Marc Beckman

Marc Beckman is the Co-Founder and CEO of DMA United, the award-winning advertising agency positioned at the center of style and design. His philosophy concentrates on building equity at the intersection of content and commerce. In fact, Marc has designed and implemented creative campaigns for countless individuals and corporations within DMA United’s polycultural platform, including venerable brands such as NBA, Pepsi, Sony, Warner Bros. Entertainment, Nelson Mandela, Gucci, and MoMA.   Marc embraces new technology and trends to augment marketing platforms and communications tactics. To date, he has leveraged blockchain technology to launch platforms for over sixty brands; and has created seven marketplaces in Web3 for clients. Mr. Beckman’s cross-sector blockchain approach includes programs in luxury, fashion, government, technology, academics, philanthropy, and beauty.  He is the author of The Comprehensive Guide: NFTs, Digital Artwork, Blockchain Technology. The book has received many accolades, including receiving best-seller status, and inclusion on JP Morgan’s Reading List. Marc is New York University’s Metaverse Senior Fellow, an Adjunct Professor in Marketing, and Chairman of Stern’s Luxury &amp; Fashion Council. Further, Marc is developing legal policy and best practices for Web3 and other emerging technologies as Co-Chair of the New York State Bar Association’s Web3 Task Force.  In this episode, he shares: Real-world Insights from a marketing agency at the forefront of the digital revolution on how to leverage and pull your brand into the new digital era The essential things you need to know about Web3, the metaverse and the digital space to take advantage of the new opportunities afforded by them How to use the perception of value of digital assets to create new revenue streams without cannibalizing your legacy streams The new opportunities to co-create with third parties in the digital space—or create a microverse of your own for your brand What brands can do—and examples of what they are already doing—to revamp their brand loyalty programs with these new technologies  _________________________________________________________________________________________ Episode Timeline: 00:00—Highlight from today's episode 01:09—Introducing Marc + The topic of today’s episode 3:20—If you really know me, you know that... 4:33—What is your definition of strategy? 5:43—You came into your role from a legal background—can you explain this pathway? 7:15—Can you give us a sense of what your agency does, and how technology is a fundamental role of this? 10:12—Could you define what the metaverse is for you and your agency? 12:16—Could you talk us through how these new opportunities offer the chance to revamp brand loyalty programs? 15:27—How do you believe the perception of digital assets varies from generation to generation? 18:58—Could you talk to us about Travis Scott and his revenue-generating digital concert? 20:52—Could you tell us about the difference between decentralized, on-chain/off-chain verticals? 22:29—Should companies be worrying about getting into these digital opportunities now, or are they already behind if they are not? 24:23—How can people follow you and connect with you? __________________________________________________________________________________________ Additional Resources:  DMA United Company Page: https://adobe.ly/39UWLYV IMD Faculty Page: https://www.imd.org/faculty/professors/mohan-subramaniam/ Newest Book: https://www.amazon.com/author/beckman Personal Page: https://indd.adobe.com/view/8480e6ff-4733-438a-be3d-89b3ee52e929 Linkedin: https://www.linkedin.com/in/marcbeckman/ Twitter: https://twitter.com/MarcBeckman

Marc Beckman is the Co-Founder and CEO of DMA United, the award-winning advertising agency positioned at the center of style and design. His philosophy concentrates on building equity at the intersection of content and commerce. In fact, Marc has designed and implemented creative campaigns for countless individuals and corporations within DMA United’s polycultural platform, including venerable brands such as NBA, Pepsi, Sony, Warner Bros. Entertainment, Nelson Mandela, Gucci, and MoMA. Marc embraces new technology and trends to augment marketing platforms and communications tactics. To date, he has leveraged blockchain technology to launch platforms for over sixty brands; and has created seven marketplaces in Web3 for clients. Mr. Beckman’s cross-sector blockchain approach includes programs in luxury, fashion, government, technology, academics, philanthropy, and beauty. He is the author of The Comprehensive Guide: NFTs, Digital Artwork, Blockchain Technology. The book has received many accolades, including receiving best-seller status, and inclusion on JP Morgan’s Reading List. Marc is New York University’s Metaverse Senior Fellow, an Adjunct Professor in Marketing, and Chairman of Stern’s Luxury &amp; Fashion Council. Further, Marc is developing legal policy and best practices for Web3 and other emerging technologies as Co-Chair of the New York State Bar Association’s Web3 Task Force. In this episode, he shares: <ul><li>Real-world Insights from a marketing agency at the forefront of the digital revolution on how to leverage and pull your brand into the new digital era </li><li>The essential things you need to know about Web3, the metaverse and the digital space to take advantage of the new opportunities afforded by them </li><li>How to use the perception of value of digital assets to create new revenue streams without cannibalizing your legacy streams </li><li>The new opportunities to co-create with third parties in the digital space—or create a microverse of your own for your brand </li><li>What brands can do—and examples of what they are already doing—to revamp their brand loyalty programs with these new technologies </li></ul> _________________________________________________________________________________________ Episode Timeline: 00:00—Highlight from today's episode 01:09—Introducing Marc + The topic of today’s episode 3:20—If you really know me, you know that... 4:33—What is your definition of strategy? 5:43—You came into your role from a legal background—can you explain this pathway? 7:15—Can you give us a sense of what your agency does, and how technology is a fundamental role of this? 10:12—Could you define what the metaverse is for you and your agency? 12:16—Could you talk us through how these new opportunities offer the chance to revamp brand loyalty programs? 15:27—How do you believe the perception of digital assets varies from generation to generation? 18:58—Could you talk to us about Travis Scott and his revenue-generating digital concert? 20:52—Could you tell us about the difference between decentralized, on-chain/off-chain verticals? 22:29—Should companies be worrying about getting into these digital opportunities now, or are they already behind if they are not? 24:23—How can people follow you and connect with you? __________________________________________________________________________________________ Additional Resources: DMA United Company Page: <a href="https://adobe.ly/39UWLYV" rel="noreferrer noopener nofollow" target="_blank">https://adobe.ly/39UWLYV</a> IMD Faculty Page: <a href="https://www.imd.org/faculty/professors/mohan-subramaniam/" rel="noreferrer noopener nofollow" target="_blank">https://www.imd.org/faculty/professors/mohan-subramaniam/</a> Newest Book: <a href="https://www.hachette.co.uk/titles/david-shrier/basic-metaverse/9781472148131/" rel="noreferrer noopener nofollow" target="_blank">https://www.amazon.com/author/beckman</a> Personal Page: <a href="https://indd.adobe.com/view/8480e6ff-4733-438a-be3d-89b3ee52e929" rel="noreferrer noopener nofollow" target="_blank">https://indd.adobe.com/view/8480e6ff-4733-438a-be3d-89b3ee52e929</a> Linkedin: <a href="https://www.linkedin.com/in/marcbeckman/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/marcbeckman/</a> Twitter: <a href="https://twitter.com/MarcBeckman" rel="noreferrer noopener nofollow" target="_blank">https://twitter.com/MarcBeckman</a>

#90—Marc Beckman: The New Era of Branding in the Metaverse, Web3 and the Digital Era

We take a walk down brand and fashion lane with Marc Beckman. Marc the founder of DMA United, an advertising agency that represents brands and individuals. Holly and Marc reminisce about college, early in the industry and the state of Brand and Celebrity engagement. This was a fun episode to record.

We talk to Marc Beckman about the fashion eco-system in DMA United