Eddie Fitzgibbon's guest appearances

Eddie Fitzgibbon

Inside Sponsorship

Ben Hartman

James Durbin

Sarah Lewis

Rob Mills

Jonathan Harris

Mark Thompson

Sophie Morris

Murray Barnett

James Ward

James Parkinson

Ben Foster

Andrew Clarke

Tim Hodgson

Abby Clemence

Chris Wagner

OwlTail

Blockchain companies investing in sports sponsorship is projected to reach US$5 billion by 2026. Cryptocurrency, blockchain and NFT sports sponsorship investment is projected to increase by a massive 778 per cent compared to 2021. The next highest increase in sports sponsorship is 44 per cent for IT software and hardware. Retail, automotive, and energy sponsorship investment is expected to rise by seven per cent, five per cent, and four per cent, respectively. Last year, the number of people in the world investing in crypto doubled to 100 million. Now, it’s estimated to be more than 220 million and many analysts expect that to double again next year. It is an attractive space for rights holders as they look to shore up commercial programs to help recover from pandemic-driven losses in a category that barely existed a few years ago. Of course, while awareness of blockchain companies is growing, sponsors are also focused on converting. That needs to be a key understanding for any rights holder looking to pitch a blockchain company. However, while the space is overflowing with opportunity and possibility, rights holders do need to tread carefully. It is vitally important that they are not seduced and blinded by the money on offer at the expense of due diligence and properly vetting potential partners. Eddie Fitzgibbon, Principal Consultant at Sports Rights Tech joins us to help understand and navigate the space. SRT is a specialist advisory business focusing on the intersection of technology, intellectual property and rights in sport and entertainment. SRT have a unique understanding of the Web 3 and NFT space for sports and entertainment. Through their Web 3 and NFT Advisory Services, SRT are able to support rights holders and brands through a number of potential projects &amp; use cases in this ever-evolving commercial opportunity. You can connect with Eddie on LinkedIn and you can learn more about SRT at www.sportsrightstech.com Enjoy.See omnystudio.com/listener for privacy information.

Blockchain companies investing in sports sponsorship is projected to reach US$5 billion by 2026. Cryptocurrency, blockchain and NFT sports sponsorship investment is projected to increase by a massive 778 per cent compared to 2021. The next highest increase in sports sponsorship is 44 per cent for IT software and hardware. Retail, automotive, and energy sponsorship investment is expected to rise by seven per cent, five per cent, and four per cent, respectively. Last year, the number of people in the world investing in crypto doubled to 100 million. Now, it’s estimated to be more than 220 million and many analysts expect that to double again next year. It is an attractive space for rights holders as they look to shore up commercial programs to help recover from pandemic-driven losses in a category that barely existed a few years ago. Of course, while awareness of blockchain companies is growing, sponsors are also focused on converting. That needs to be a key understanding for any rights holder looking to pitch a blockchain company. However, while the space is overflowing with opportunity and possibility, rights holders do need to tread carefully. It is vitally important that they are not seduced and blinded by the money on offer at the expense of due diligence and properly vetting potential partners. Eddie Fitzgibbon, Principal Consultant at Sports Rights Tech joins us to help understand and navigate the space. SRT is a specialist advisory business focusing on the intersection of technology, intellectual property and rights in sport and entertainment. SRT have a unique understanding of the Web 3 and NFT space for sports and entertainment. Through their Web 3 and NFT Advisory Services, SRT are able to support rights holders and brands through a number of potential projects &amp; use cases in this ever-evolving commercial opportunity. You can connect with Eddie on <a href="https://www.linkedin.com/in/edwardfitzgibbon/" rel="nofollow" target="_blank">LinkedIn</a> and you can learn more about SRT at <a href="http://www.sportsrightstech.com" rel="nofollow" target="_blank">www.sportsrightstech.com</a> Enjoy.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Inside Crypto, NFTs, and Fan Tokens in Sponsorship - Eddie Fitzgibbon - SRT - Ep 109

Data has become such an essential part of the world and doing business that if you aren’t actively collecting your own first-party data, and then utilising third-party data, you really are at a massive disadvantage; especially considering that your competitors and partners are making very good use of it. As such, for those in working in rights holders, where it is often hard to differentiate your sponsorship offering and positioning, in a crowded market, not only is data powerful and essential, it may just be your biggest differentiator. Clearly, big brands and their agencies are using data, first and third-party, and you really aren’t keeping up with best practice if it isn’t an essential part of your proposals, execution and reporting. Joining us on the show, to talk all things data, digital, and analytics, is Eddie Fitzgibbon, VP, Global Solutions at 4FRONT, the global sports agency. You can connect with Eddie on LinkedIn or visit team4front.com. Daniel Collier-Hill also joins us to discuss his latest blog, which tees up our chat with Eddie very nicely, and that blog looks at Quantity vs. Quality – The Fan Segmentation Debate in Sponsorship. Enjoy.See omnystudio.com/listener for privacy information.

Data has become such an essential part of the world and doing business that if you aren’t actively collecting your own first-party data, and then utilising third-party data, you really are at a massive disadvantage; especially considering that your competitors and partners are making very good use of it. As such, for those in working in rights holders, where it is often hard to differentiate your sponsorship offering and positioning, in a crowded market, not only is data powerful and essential, it may just be your biggest differentiator. Clearly, big brands and their agencies are using data, first and third-party, and you really aren’t keeping up with best practice if it isn’t an essential part of your proposals, execution and reporting. Joining us on the show, to talk all things data, digital, and analytics, is Eddie Fitzgibbon, VP, Global Solutions at 4FRONT, the global sports agency. You can connect with Eddie on <a href="https://www.linkedin.com/in/edwardfitzgibbon/" rel="nofollow" target="_blank">LinkedIn</a> or visit <a href="team4front.com" rel="nofollow" target="_blank">team4front.com</a>. Daniel Collier-Hill also joins us to discuss his latest blog, which tees up our chat with Eddie very nicely, and that blog looks at Quantity vs. Quality – The Fan Segmentation Debate in Sponsorship. Enjoy.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Inside Sponsorship Data, Digital, and Analytics with Eddie Fitzgibbon - 4Front - Ep 80