Kacha Azema's guest appearances

Kacha Azema

The Brand Journalism Advantage Podcast With Phoebe Chongchua

Tell Crossroads

Jon Levy

Nir Eyal

Jason Hartman

Michael Stelzner

Steven Lin

Yuri Elkaim

Laurel Mintz

Chris Brogan

Charlene Li

Evan Carmichael

Jason Miller

Tim Fargo

Craig Wortmann

Nathan Chan

John Lee Dumas

OwlTail

We all love food and great dining experiences but how do you brand and market an amazing product or restaurant. Get 5 essential tips from Kacha Azema from @SkidmoreStudio. ThinkLikeAJournalist.com

<p>We all love food and great dining experiences but how do you brand and market an amazing product or restaurant. Get 5 essential tips from Kacha Azema from @SkidmoreStudio. <a href="http://thebrandjournalismadvantage.com/podcast-calendar/" rel="noopener nofollow" target="_blank">ThinkLikeAJournalist.com</a></p>

TBJA 425 Eat, Think & Be Merry Five Essentials When Branding Food, Kacha Azema

“Every business, every organization, every person in fact, they all have a brand already, whether it is a good brand or not a good brand is up for evaluation.” [14:15] Branding is one of those things that we all know is important to our businesses, but few of us actually grasp how to do it well, or even what elements contribute to our brand image. Kacha Azema has worked as a strategist and designer for major brands for over 20 years, and now serves as creative director for Skidmore Studio, a boutique creative agency that specializes in restaurant branding. He joins us to discuss some of the factors to consider when thinking about your brand. Contrary to what a lot of us think, it’s not quite as simple as hiring a branding agency to shape our public image into one that converts consumers. In fact, as Kacha explains, the bulk of our brand reputation comes from within our organizations, and it is largely up to us to design the image that we want to portray.

TCP 009: What Makes A Brand Image w/ Kacha Azema