Chris Rauschnot's guest appearances

Chris Rauschnot

MATE: Marketing, Advertising, Technology and Entrepreneurship

Alaska Tracy Podcast

Gary Vaynerchuk

Sarah Cooper

Ronsley Vaz

Maneesh Sethi

Joseph Jaffe

David Jensen

Steve Sammartino

Athan Didaskalou

Nathan Rose

Paul Ramondo

Jon Yeo

Peter Wagstaff

Vince Parry

Linda Roberts

Bob Brumm

OwlTail

Wow! What an action-packed Podcast this one is! Please click Subscribe to get your latest Biz Vizion with Alaska Tracy Episode or follow on iTunes.  A few years ago, I met Chris Rauschnot through an influencer program.  I learned quite a bit about technology and got to hang with tech geeks, like Chris, that are filled with knowledge about the latest and greatest inventions available. Chris resides in Las Vegas, is a top influencer, a food and HuffPost blogger and social media consultant.  Chris has attended technology conventions for the last 17 years, which has rounded him out to be known as the Gadget Guy.  I caught Chris on #TravelTuesday for our interview.  If you hashtag #TravelTuesday on Twitter, you will see discussions of all things tech and travel.  So it was appropriate that Chris packed 30 minutes full of tech/travel gadgets!  You can read more about these gadgets at mactrast.com.  My favorite tech gadget we talked about is the Monster Elements Rose Gold Bluetooth Wireless Headphones; they may need to go on my Christmas wish list! Listen to his interview to hear about outstanding affordable tech and travel gadgets!   Golden tip of the week from Chris:  if you are a local business owner, be sure you are on Google Local Guides!  I had no idea this existed.  Chris explained that he is recognized as a Google Local Guide level 7.   'Local Guides is a global community of explorers who write reviews, share photos, answer questions, add or edit places, and check facts on Google Maps. Millions of people rely on contributions like yours to decide where to go and what to do.'  You can sign up to become a Local Guide. To connect with Chris, find him on Twitter - @24k - and Instagram - @24kmedia.  If you would like a product reviewed, see some of Chris’s reviews at www.themacwizard.com. As always, if this has been helpful to you please comment, share and remember to click the follow/subscribe button so the next episode will arrive in your inbox next week! If you know someone that may be a good fit or have a good topic for Biz Vizion with Alaska Tracy, please email me AlaskaTracy@AlaskaTracy.com Interested in being a part of Alaska Tracy’s Facebook Biz Vizion private group? Message alaskatracy@alaskatracy.com for an invite! Topics and discussions on business and inspiration will occur once a week and there will be an opportunity to promote your business, which is a way to grow your business community and more!  Thank you. May your week be filled with productivity and fun!

Wow! What an action-packed Podcast this one is! Please click Subscribe to get your latest Biz Vizion with Alaska Tracy Episode or follow on <a href="https://itunes.apple.com/us/podcast/biz-vizion-with-alaska-tracy/id1244287674" rel="nofollow" target="_blank">iTunes.</a> A few years ago, I met <a href="https://twitter.com/24k" rel="nofollow" target="_blank">Chris Rauschnot</a> through an influencer program.  I learned quite a bit about technology and got to hang with tech geeks, like Chris, that are filled with knowledge about the latest and greatest inventions available. Chris resides in Las Vegas, is a top influencer, a food and HuffPost blogger and social media consultant.  Chris has attended technology conventions for the last 17 years, which has rounded him out to be known as the Gadget Guy. I caught Chris on #TravelTuesday for our interview.  If you hashtag #TravelTuesday on Twitter, you will see discussions of all things tech and travel.  So it was appropriate that Chris packed 30 minutes full of tech/travel gadgets!  You can read more about these gadgets at <a href="http://www.mactrast.com/2017/06/travel-gadgets-make-next-trip-successful/" rel="nofollow" target="_blank">mactrast.com</a>.  My favorite tech gadget we talked about is the <a href="https://www.monsterproducts.com/Monster-Elements-Wireless-Over-Ear-Headphones" rel="nofollow" target="_blank">Monster Elements Rose Gold Bluetooth Wireless Headphones</a>; they may need to go on my Christmas wish list! Listen to his interview to hear about outstanding affordable tech and travel gadgets!   Golden tip of the week from Chris:  if you are a local business owner, be sure you are on <a href="https://support.google.com/local-guides/answer/6281793?hl=en" rel="nofollow" target="_blank">Google Local Guides</a>!  I had no idea this existed.  Chris explained that he is recognized as a Google Local Guide level 7.   '<a href="https://maps.google.com/localguides/signup?utm_campaign=LGHelpCenter&amp;utm_source=local%20guides&amp;utm_medium=lg_website&amp;utm_term=owned&amp;utm_content=website_native" rel="nofollow" target="_blank">Local Guides</a> is a global community of explorers who <a href="https://support.google.com/gmm/answer/3137717" rel="nofollow" target="_blank">write reviews</a>, <a href="https://support.google.com/maps/answer/2622947" rel="nofollow" target="_blank">share photos</a>, <a href="https://support.google.com/local-guides/answer/7082158" rel="nofollow" target="_blank">answer questions</a>, <a href="https://support.google.com/maps/answer/6174435" rel="nofollow" target="_blank">add</a> or <a href="https://support.google.com/maps/answer/7084895" rel="nofollow" target="_blank">edit places</a>, and <a href="https://support.google.com/local-guides/answer/7186667" rel="nofollow" target="_blank">check facts</a> on Google Maps. Millions of people rely on contributions like yours to decide where to go and what to do.'  You can sign up to become a <a href="https://support.google.com/local-guides/answer/6225846?hl=en&amp;ref_topic=6225845" rel="nofollow" target="_blank">Local Guide.</a> To connect with Chris, find him on Twitter - <a href="https://twitter.com/24k" rel="nofollow" target="_blank">@24k</a> - and Instagram - @24kmedia.  If you would like a product reviewed, see some of Chris’s reviews at <a href="http://www.themacwizard.com" rel="nofollow" target="_blank">www.themacwizard.com</a>. As always, if this has been helpful to you please comment, share and remember to click the follow/subscribe button so the next episode will arrive in your inbox next week! If you know someone that may be a good fit or have a good topic for Biz Vizion with Alaska Tracy, please email me <a href="mailto:alaskatracy@alaskatracy.com">AlaskaTracy@AlaskaTracy.com</a> Interested in being a part of <a href="https://www.facebook.com/groups/BizVizion/" rel="nofollow" target="_blank">Alaska Tracy’s Facebook</a> Biz Vizion private group? Message <a href="mailto:alaskatracy@alaskatracy.com">alaskatracy@alaskatracy.com</a> for an invite! Topics and discussions on business and inspiration will occur once a week and there will be an opportunity to promote your business, which is a way to grow your business community and more!  Thank you. May your week be filled with productivity and fun!

Episode 11 ~ Travel Tech with Chris Rauschnot

Chris Rauschnot is a digital influencer, content producer and marketing consultant from Las Vegas, Nevada. I interviewed Chris at the Bellagio Hotel on The Strip, where he revealed the marketing secrets big brands can learn from Las Vegas. We also talked about influencer marketing, social media marketing, Pokémon GO, and why Chris decided to base his business in Sin City. Chris Rauschnot  Topics and links:  Christopher Rauschnot describes himself as a digital influencer, brand advocate, writer, blogger and traveller. He works as a digital consultant in Las Vegas, Nevada. Chris’s writing includes: blogging; reviewing products, services and travel experiences; covering celebrity appearances; and has recently been writing copy for products being launched on crowdfunding sites. We recorded this episode of MATE at the Bellagio Hotel, with a beautiful view of the famous Bellagio Fountains.  Our view of the Bellagio Hotel Fountains from my hotel room, in Las Vegas. Chris initially moved to Las Vegas for CES (formerly known as the Consumer Electronics Show). Then, he wanted something to do in between the conventions, so he focused on entertainment, food, travel, celebrities and excitement. Lifestyles of the Rich and Famous (the TV series), which was hosted by Robin Leach. How Chris wrote an article for the Huffington Post which was featured next to one by Steve Ballmer (the CEO of Microsoft at the time). And a screenshot of the article which Chris has kept:  Chris Rauschnot’s article on HuffPost appearing next to Steve Ballmer’s Chris helped in the beta testing of RebelMouse, a social media and content distribution platform. What’s the difference between a brand advocate and a brand influencer? Why marketers get stuck focusing on ‘vanity metrics’. Sweden lets citizens take over its official @sweden Twitter account. This initially seemed like a great strategy, until eventually things ended up going awry. Is it ethically okay for a brand to #regram user photos? What is a public Snapchat Story? How Chris got 2 million views on his Snapchat Story in just 24 hours What are the main mistakes you see brands making on social media? Using social as another broadcast platform (rather than engaging with customers). How the ‘pay to play’ environment of social media is impacting brands Why Las Vegas hired DJ Khaled for a Snapchat campaign and gave him the keys to the city How DJ Khaled unintentionally rose to fame on Snapchat, and the ongoing impact it’s had on his career. How DJ Khaled branded an emoji to his brand #majorkey  Does good content marketing work without a good distribution strategy? How does content marketing generate business results? Well, it needs a good strategy behind it. ‘Chewbacca Mom’ is the most popular Facebook Live video ever:    The cruise company who hires their most loyal customers to run their live chat What is the future of digital marketing? Video is the fastest growing area of social media The challenging part about video is to be able to create compelling video that actually moves people Pokémon GO wasn’t the first mass-market implementation of augmented reality (see Yelp’s Monocle from 2009, or these other AR executions). In fact, some have argued that Pokémon GO isn’t even augmented reality! How Microsoft surreptitiously taught users drag/drop, double-click and other UI functionality through games like Solitaire and Minesweeper. We now know that Pokémon GO made $950 million USD in 2016! Pokémon GO is actually a reskinned version of Ingress (made by Niantic). What’s exciting you right now? Experience marketing and brand influencing (i.e. travelling with brands and reviewing brand products). Huawei is the #3 top selling smartphone manufacturer Is Apple actually innovative? If you could give one piece of digital marketing advice to any brand, what would it be? Engage with your current audience. FordPass is Ford’s foray into mobile, with a comprehensive digital concierge service predicted to trounce GM’s OnStar. The app’s FordGuides will answer travel questions regardless of whether you own a Ford vehicle. This is part of Ford’s mobility strategy of, ‘How do we get people from point A to point B with our brand involved?’    Special thanks:  The guest on this episode: Chris Rauschnot, from 24k Media. Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence.    Connect with MATE:  Subscribe on iTunes Subscribe on Stitcher Subscribe to the RSS feed Listen on YouTube MATE podcast website Follow us on Twitter Like us on Facebook    MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with  in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 012 – Chris Rauschnot shares the marketing secrets of Las Vegas appeared first on MATE podcast.

Chris Rauschnot is a digital influencer, content producer and marketing consultant from Las Vegas, Nevada. I interviewed Chris at the Bellagio Hotel on The Strip, where he revealed the marketing secrets big brands can learn from Las Vegas. We also talked about influencer marketing, social media marketing, Pokémon GO, and why Chris decided to base his business in Sin City. <a href="http://matepodcast.com/wp-content/uploads/2017/03/mate012-chris-rauschnot-photo-572x680.png" rel="nofollow" target="_blank"></a>Chris Rauschnot Topics and links: <ul> <li>Christopher Rauschnot describes himself as a digital influencer, brand advocate, writer, blogger and traveller. He works as a digital consultant in Las Vegas, Nevada.</li> <li>Chris’s writing includes: blogging; reviewing products, services and travel experiences; covering celebrity appearances; and has recently been writing copy for products being launched on crowdfunding sites.</li> <li>We recorded this episode of MATE at the <a href="https://en.wikipedia.org/wiki/Bellagio_(resort)" rel="nofollow" target="_blank">Bellagio Hotel</a>, with a beautiful view of the <a href="https://youtu.be/iNQpcDuE6e4" rel="nofollow" target="_blank">famous Bellagio Fountains</a>.</li> </ul> <a href="http://matepodcast.com/wp-content/uploads/2017/03/mate012-bellagio-hotel-fountains-view-las-vegas-2700x1600.jpg" rel="nofollow" target="_blank"></a>Our view of the Bellagio Hotel Fountains from my hotel room, in Las Vegas. <ul> <li>Chris initially moved to Las Vegas for <a href="https://en.wikipedia.org/wiki/Consumer_Electronics_Show" rel="nofollow" target="_blank">CES (formerly known as the Consumer Electronics Show)</a>. Then, he wanted something to do in between the conventions, so he focused on entertainment, food, travel, celebrities and excitement.</li> <li><a href="https://en.wikipedia.org/wiki/Lifestyles_of_the_Rich_and_Famous" rel="nofollow" target="_blank">Lifestyles of the Rich and Famous (the TV series)</a>, which was hosted by <a href="https://en.wikipedia.org/wiki/Robin_Leach" rel="nofollow" target="_blank">Robin Leach</a>.</li> <li>How Chris wrote an article for the Huffington Post which was featured next to one by <a href="https://en.wikipedia.org/wiki/Steve_Ballmer" rel="nofollow" target="_blank">Steve Ballmer (the CEO of Microsoft at the time)</a>. And a screenshot of the article which Chris has kept:</li> </ul> <a href="http://matepodcast.com/wp-content/uploads/2017/03/mate012-chris-rauschnot-huffpost-article-next-to-steve-ballmer-article.png" rel="nofollow" target="_blank"></a>Chris Rauschnot’s article on HuffPost appearing next to Steve Ballmer’s <ul> <li>Chris helped in the beta testing of <a href="https://www.rebelmouse.com/" rel="nofollow" target="_blank">RebelMouse</a>, a social media and content distribution platform.</li> <li>What’s the difference between a brand advocate and a brand influencer?</li> <li>Why marketers get stuck focusing on ‘vanity metrics’.</li> <li><a href="https://thenextweb.com/twitter/2011/12/16/sweden-lets-citizens-take-over-its-official-twitter-account-this-is-either-genius-or-insanity/#.tnw_lV53UP8U" rel="nofollow" target="_blank">Sweden lets citizens take over its official @sweden Twitter account.</a> This initially seemed like a great strategy, until eventually things <a href="http://mashable.com/2012/06/12/sweden-twitter/#hgFj_nH6Fuql" rel="nofollow" target="_blank">ended up going awry</a>.</li> <li>Is it ethically okay for a brand to #regram user photos?</li> <li>What is a <a href="https://www.pedestrian.tv/news/arts-and-culture/snapchats-our-story-makes-your-snaps-viewable-by-e/3c2d50ad-168a-4627-9bfa-5ab078bac25e.htm" rel="nofollow" target="_blank">public Snapchat Story</a>?</li> <li>How Chris got 2 million views on his Snapchat Story in just 24 hours</li> <li>What are the main mistakes you see brands making on social media? Using social as another broadcast platform (rather than engaging with customers).</li> <li>How the ‘pay to play’ environment of social media is impacting brands</li> <li><a href="http://www.adweek.com/digital/heres-why-las-vegas-hired-dj-khaled-launch-its-snapchat-channel-172131/" rel="nofollow" target="_blank">Why Las Vegas hired DJ Khaled for a Snapchat campaign and gave him the keys to the city</a></li> <li><a href="https://www.nytimes.com/2015/12/22/arts/music/for-dj-khaled-snapchat-is-a-major-key-to-success.html" rel="nofollow" target="_blank">How DJ Khaled unintentionally rose to fame on Snapchat</a>, and the <a href="http://www.businessinsider.com/how-dj-khaled-uses-snapchat-2015-12?IR=T" rel="nofollow" target="_blank">ongoing impact it’s had on his career</a>.</li> <li><a href="http://www.businessinsider.com/dj-khaleds-snapchat-key-emoji-2016-1?IR=T" rel="nofollow" target="_blank">How DJ Khaled branded an emoji to his brand #majorkey </a></li> <li>Does good content marketing work without a good distribution strategy?</li> <li>How does content marketing generate business results? Well, it needs a good strategy behind it.</li> <li><a href="http://www.recode.net/2016/12/8/13870670/facebook-live-chewbacca-mom-most-popular" rel="nofollow" target="_blank">‘Chewbacca Mom’ is the most popular Facebook Live video ever</a>:</li> </ul> <ul> <li>The cruise company who hires their most loyal customers to run their live chat</li> <li>What is the future of digital marketing?</li> <li>Video is the fastest growing area of social media</li> <li>The challenging part about video is to be able to create compelling video that actually moves people</li> <li>Pokémon GO wasn’t the first mass-market implementation of augmented reality (see <a href="http://mashable.com/2009/08/27/yelp-augmented-reality/#iYwuoy6HCqqb" rel="nofollow" target="_blank">Yelp’s Monocle from 2009</a>, or <a href="http://www.pocket-lint.com/news/138267-sick-of-pokemon-go-here-are-12-other-augmented-reality-apps-to-try" rel="nofollow" target="_blank">these other AR executions</a>). In fact, some have argued that <a href="https://www.scientificamerican.com/article/is-pokemon-go-really-augmented-reality/" rel="nofollow" target="_blank">Pokémon GO isn’t even augmented reality</a>!</li> <li><a href="http://mentalfloss.com/uk/technology/32106/the-true-purpose-of-solitaire-minesweeper-hearts-and-freecell" rel="nofollow" target="_blank">How Microsoft surreptitiously taught users drag/drop, double-click and other UI functionality through games like Solitaire and Minesweeper.</a></li> <li>We now know that <a href="http://www.brisbanetimes.com.au/technology/smartphone-apps/pokemon-go-made-12-billion-in-2016-20170118-gttn1w.html" rel="nofollow" target="_blank">Pokémon GO made $950 million USD in 2016</a>!</li> <li>Pokémon GO is actually a <a href="https://www.reddit.com/r/pokemongo/comments/4rnz3x/pokemon_go_is_just_a_reskinned_ingress/" rel="nofollow" target="_blank">reskinned version of Ingress</a> (made by <a href="https://en.wikipedia.org/wiki/Niantic_(company)" rel="nofollow" target="_blank">Niantic</a>).</li> <li>What’s exciting you right now? Experience marketing and brand influencing (i.e. travelling with brands and reviewing brand products).</li> <li><a href="https://en.wikipedia.org/wiki/List_of_best-selling_mobile_phones#2016.5B44.5D" rel="nofollow" target="_blank">Huawei is the #3 top selling smartphone manufacturer</a></li> <li>Is Apple actually innovative?</li> <li>If you could give one piece of digital marketing advice to any brand, what would it be? Engage with your current audience.</li> <li><a href="http://mashable.com/2016/01/11/ford-fordpass-app/#vFg2El9kCSq9" rel="nofollow" target="_blank">FordPass is Ford’s foray into mobile</a>, with a comprehensive digital concierge service predicted to trounce <a href="https://www.lifewire.com/gms-onstar-service-534811" rel="nofollow" target="_blank">GM’s OnStar</a>. The app’s FordGuides will answer travel questions regardless of whether you own a Ford vehicle. This is part of Ford’s mobility strategy of, ‘How do we get people from point A to point B with our brand involved?’</li> </ul> Special thanks: <ul> <li>The guest on this episode: <a href="https://twitter.com/24k" rel="nofollow" target="_blank">Chris Rauschnot</a>, from 24k Media.</li> <li>Editing by Josh Armour, from <a href="https://www.facebook.com/ArmourPod" rel="nofollow" target="_blank">ArmourPod Productions</a>.</li> <li>Podcast logo cover artwork by <a href="http://www.courtneycarman.com/" rel="nofollow" target="_blank">Courtney Carman</a></li> <li>Music from <a href="http://www.nin.wiki/Ghosts" rel="nofollow" target="_blank">“Ghosts I–IV” by Nine Inch Nails</a>, used under a <a href="http://www.nin.wiki/Ghosts#Album_Credits" rel="nofollow" target="_blank">Creative Commons licence</a>.</li> </ul> Connect with MATE: <ul> <li>Subscribe on <a href="https://itunes.apple.com/au/podcast/mate-marketing-advertising/id1108463791?mt=2&amp;at=1001lo7u&amp;ct=episode-shownotes" rel="nofollow" target="_blank">iTunes</a></li> <li>Subscribe on <a href="http://www.stitcher.com/s?fid=88855&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a></li> <li>Subscribe to the <a href="http://matepodcast.com/feed/podcast/" rel="nofollow" target="_blank">RSS feed</a></li> <li>Listen on <a href="https://www.youtube.com/c/matepodcast" rel="nofollow" target="_blank">YouTube</a></li> <li>MATE podcast <a href="http://matepodcast.com/" rel="nofollow" target="_blank">website</a></li> <li>Follow us on <a href="https://twitter.com/matepodcast" rel="nofollow" target="_blank">Twitter</a></li> <li>Like us on <a href="https://www.facebook.com/matepodcast/" rel="nofollow" target="_blank">Facebook</a></li> </ul> MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by <a href="http://adamjaffrey.com/?utm_source=matepodcast.com&amp;utm_medium=referral&amp;utm_content=episode-textlink" rel="noopener nofollow" target="_blank">Adam Jaffrey: Digital Strategist and Entrepreneur</a>. Made with in Melbourne, Australia. MATE podcast is a production by <a href="https://wavelengthcreative.com/?utm_source=matepodcast.com&amp;utm_medium=referral&amp;utm_content=episode-textlink" rel="noopener nofollow" target="_blank">branded podcast agency Wavelength Creative</a>. The post <a href="https://matepodcast.com/2017/03/02/mate-012-chris-rauschnot-shares-the-marketing-secrets-of-las-vegas/" rel="nofollow" target="_blank">MATE 012 – Chris Rauschnot shares the marketing secrets of Las Vegas</a> appeared first on <a href="https://matepodcast.com" rel="nofollow" target="_blank">MATE podcast</a>.

MATE 012 – Chris Rauschnot shares the marketing secrets of Las Vegas