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OwlTail

The $8.7 billion used car marketplace became Mexico’s first unicorn by focusing on data. Next stop: the rest of the world. This piece is brought to you by FTX US. To start investing, download the safe and easy-to-use FTX US app. Thanks to our friends at FTX US, using the code GENERALIST, you’ll get free crypto on every trade over $10. Get started today. To find the original piece, published May 22, 2022, follow this link. Subscribe to this podcast, and to our newsletter at readthegeneralist.com. You can also follow @mariogabriele and @thegeneralistco on Twitter for updates.

The Generalist

The $8.7 billion used car marketplace became Mexico’s first unicorn by focusing on data. Next stop: the rest of the world. This piece is brought to you by <a href="https://link.blockfolio.com/9dzp/q37jnrv0" rel="ugc noopener noreferrer nofollow" target="_blank">FTX US</a>. To start investing, <a href="https://link.blockfolio.com/9dzp/q37jnrv0" rel="nofollow" target="_blank">download the safe and easy-to-use FTX US app</a>. Thanks to our friends at FTX US, using the code GENERALIST, you’ll get free crypto on every trade over $10. <a href="https://link.blockfolio.com/9dzp/q37jnrv0" rel="nofollow" target="_blank">Get started today.</a> To find the original piece, published May 22, 2022, <a href="https://www.readthegeneralist.com/briefing/kavak" rel="nofollow" target="_blank">follow this link.</a> Subscribe to this podcast, and to our newsletter at <a href="https://www.readthegeneralist.com/" rel="ugc noopener noreferrer nofollow" target="_blank">readthegeneralist.com</a>. You can also follow <a href="https://twitter.com/mariogabriele" rel="ugc noopener noreferrer nofollow" target="_blank">@mariogabriele</a> and <a href="https://twitter.com/thegeneralistcohttps://twitter.com/thegeneralistco" rel="ugc noopener noreferrer nofollow" target="_blank">@thegeneralistco</a> on Twitter for updates.

Kavak: The Drive to Conquer

Joaquín Flores

Joaquín Flores is the Global Online Vice President at Kavak, a digital ecosystem of services for buying and selling used vehicles in Latin America, including financing, maintenance, and auto insurance. Kavak changed the way people buy and sell cars in Mexico and beyond. Joaquín discusses how consumers can adapt to new purchasing habits and why building an app was integral to Kavak’s marketing strategy. Joaquín is a mathematician who moved into the world of tech when he realized that individuals have the ability to change consumer behaviors. Before his role at Kavak, he worked in a variety of roles, from search engine marketing for Linio México and strategic planning for Coca-Cola FEMA to Chief Marketing Officer and Head of Business Intelligence for Variv Venture Builder. Joaquín is based in Mexico City.Questions Joaquín Answered in this Episode:Why do you think the digital startup industry has been accelerating in Mexico, and when did it become apparent to you that the industry was growing significantly?Where do your focuses lie today as Global Online VP for Kavak?What was the reason for building out an app?How do you see the app playing within the consumer lifecycle?How do you educate people about a platform like Kavak? And what is their readiness to use a platform like this?What’s got you really excited about 2022?Timestamp:3:18 From mathematician to tech startup9:41 Joaquin’s background15:34 Why Kavak exists18:43 Joaquin’s focus22:37 Why Kavak built an app31:20 Showing a new way to buy/sell cars35:23 What’s to comeQuotes:(6:34-6:50) “It was interesting to see that users evolve. Our habits evolve. The way we consume evolved, and it’s not fixed. It’s something that you can actually change as an individual, that with an idea you can actually change the mindset.”(23:57-24:10) “Why build an app? I think because we have to be able to create long-lasting relationships with our users. We need to be able to not only offer services that we create but to actually listen to the user in every step.”Mentioned in this Episode:Joaquín Flores’s LinkedInKavak

Joaquín Flores is the Global Online Vice President at Kavak, a digital ecosystem of services for buying and selling used vehicles in Latin America, including financing, maintenance, and auto insurance. Kavak changed the way people buy and sell cars in Mexico and beyond. Joaquín discusses how consumers can adapt to new purchasing habits and why building an app was integral to Kavak’s marketing strategy. Joaquín is a mathematician who moved into the world of tech when he realized that individuals have the ability to change consumer behaviors. Before his role at Kavak, he worked in a variety of roles, from search engine marketing for Linio México and strategic planning for Coca-Cola FEMA to Chief Marketing Officer and Head of Business Intelligence for Variv Venture Builder. Joaquín is based in Mexico City.<h2>Questions Joaquín Answered in this Episode:</h2><ul><li>Why do you think the digital startup industry has been accelerating in Mexico, and when did it become apparent to you that the industry was growing significantly?</li><li>Where do your focuses lie today as Global Online VP for Kavak?</li><li>What was the reason for building out an app?</li><li>How do you see the app playing within the consumer lifecycle?</li><li>How do you educate people about a platform like Kavak? And what is their readiness to use a platform like this?</li><li>What’s got you really excited about 2022?</li></ul><h2>Timestamp:</h2><ul><li>3:18 From mathematician to tech startup</li><li>9:41 Joaquin’s background</li><li>15:34 Why Kavak exists</li><li>18:43 Joaquin’s focus</li><li>22:37 Why Kavak built an app</li><li>31:20 Showing a new way to buy/sell cars</li><li>35:23 What’s to come</li></ul><h2>Quotes:</h2>(6:34-6:50) “It was interesting to see that users evolve. Our habits evolve. The way we consume evolved, and it’s not fixed. It’s something that you can actually change as an individual, that with an idea you can actually change the mindset.”(23:57-24:10) “Why build an app? I think because we have to be able to create long-lasting relationships with our users. We need to be able to not only offer services that we create but to actually listen to the user in every step.”<h2>Mentioned in this Episode:</h2><ul><li><a href="https://www.linkedin.com/in/joaquin-flores-oviedo/" rel="nofollow" target="_blank">Joaquín Flores’s LinkedIn</a></li><li><a href="https://www.kavak.com/mx" rel="nofollow" target="_blank">Kavak</a></li></ul>

How Marketers Influence Consumer Habits - Joaquín Flores (Kavak)

For a long time, Loreanne Garcia and her brother, Carlos, had talked about building something together. Originally from Venezuela, they finally found the perfect opportunity in Mexico in 2016.That's when Lori, Carlos and their co-founder Roger started Kavak, an online platform for buying and selling secondhand cars. With a $4B valuation, Kavak became the first Mexican unicorn in 2020, right during the most unpredictable period most of us have experienced globally in our lifetime. Their fast response to the pandemic accelerated the company's growth, which is also operating in Argentina and expanding to Brazil.It was during her MBA at Stanford that Lori discovered she had a passion for people and culture and confirmed she wanted to be an entrepreneur. As Chief People Officer, she made sure they were very intentional about culture since day one and paid special attention to it as the business scaled to over 2,500 employees. Through this 5-year journey, Lori learned important lessons from taking the team to where they are, which she shares with us today.In this chat, find out:How Kavak measures and regulates its cultureHow they managed to create a mote from complexityAnd her advice on fundraising from the right investorsBuilding good sh*t in Latin America?Find out how to pen your startup the right wayRequest early access to the Meridian international business account Or simply sign up for our newsletter for more content on navigating the LatAm startup ecosystem.Follow us on Linkedin / Twitter / Instagram / Spotify. 

Latitud Podcast

For a long time, Loreanne Garcia and her brother, Carlos, had talked about building something together. Originally from Venezuela, they finally found the perfect opportunity in Mexico in 2016.That's when Lori, Carlos and their co-founder Roger started Kavak, an online platform for buying and selling secondhand cars. With a $4B valuation, Kavak became the first Mexican unicorn in 2020, right during the most unpredictable period most of us have experienced globally in our lifetime. Their fast response to the pandemic accelerated the company's growth, which is also operating in Argentina and expanding to Brazil.It was during her MBA at Stanford that Lori discovered she had a passion for people and culture and confirmed she wanted to be an entrepreneur. As Chief People Officer, she made sure they were very intentional about culture since day one and paid special attention to it as the business scaled to over 2,500 employees. Through this 5-year journey, Lori learned important lessons from taking the team to where they are, which she shares with us today.In this chat, find out:<ul><li>How Kavak measures and regulates its culture</li><li>How they managed to create a mote from complexity</li><li>And her advice on fundraising from the right investors</li></ul>Building good sh*t in Latin America? <a href="https://go.latitud.com/" rel="nofollow" target="_blank">Find out how to pen your startup the right way</a> <a href="https://meridian.latitud.com/" rel="nofollow" target="_blank">Request early access to the Meridian international business account</a> Or simply <a href="https://updates.latitud.com/newsletter" rel="nofollow" target="_blank">sign up for our newsletter</a> for more content on navigating the LatAm startup ecosystem. Follow us on <a href="https://www.linkedin.com/school/latitudlatam" rel="nofollow" target="_blank">Linkedin</a> / <a href="https://twitter.com/latitudlatam" rel="nofollow" target="_blank">Twitter</a> / <a href="https://www.instagram.com/latitudlatam" rel="nofollow" target="_blank">Instagram</a> / <a href="https://open.spotify.com/show/0dnDFI8sk9veyQ3yJwr2cm" rel="nofollow" target="_blank">Spotify</a>.

#30 - Establishing, regulating and scaling culture: Loreanne Garcia, Kavak